![Page 1: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/1.jpg)
![Page 2: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/2.jpg)
![Page 3: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/3.jpg)
Copyright is dead...
![Page 4: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/4.jpg)
(in a way)
![Page 5: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/5.jpg)
Content has no value without an audience.
![Page 6: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/6.jpg)
“ ”F L I C K R U S E R :
If a film producer makes a film in a forest, but there’s no-one there to see it, does that film have any
monetary value?
josefstuefer
![Page 7: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/7.jpg)
≈ 16 million cinema tickets sold each month
![Page 8: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/8.jpg)
≈ 66 million DVD sales a month
![Page 9: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/9.jpg)
≈ 10 billion video streams per month over the web
![Page 10: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/10.jpg)
![Page 11: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/11.jpg)
![Page 12: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/12.jpg)
≈ 14 billion videos downloaded via BitTorrent
every month
![Page 13: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/13.jpg)
Statistics don’t lie!
![Page 14: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/14.jpg)
“ ”F L I C K R U S E R :
Americans are fat...
nromagna
![Page 15: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/15.jpg)
“ ”F L I C K R U S E R :
The web gives you a 20-25 times larger potential audience than DVD
and Cinema’s put together...
mrlerone
![Page 16: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/16.jpg)
“ ”F L I C K R U S E R :
Cinema’s rip off consumers and
producers.
atomicjeep
![Page 17: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/17.jpg)
£6.50 from the consumer.Not even £1.00 to the producer.
![Page 18: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/18.jpg)
Releasing your content on the web increases it’s reach by a
factor of twenty...
![Page 19: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/19.jpg)
& decreases the cost of distribution.
![Page 20: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/20.jpg)
just 5p per view!
![Page 21: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/21.jpg)
“ ”F L I C K R U S E R :
How can I make money from my
video?
helmet13
![Page 22: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/22.jpg)
“ ”F L I C K R U S E R :
Other brand’s want to leverage the power of recognisable characters
and become associated with them.
Chris Breeze
![Page 23: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/23.jpg)
Or you can put advertising in your content.
![Page 24: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/24.jpg)
The key to successful advertising is context...
![Page 25: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/25.jpg)
Google AdSense
![Page 26: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/26.jpg)
Context now extends to video.
![Page 27: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/27.jpg)
The technologies.
![Page 28: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/28.jpg)
Blinkx
![Page 29: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/29.jpg)
Their contextual model.
![Page 30: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/30.jpg)
Blinkx AdHoc
![Page 31: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/31.jpg)
![Page 32: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/32.jpg)
![Page 33: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/33.jpg)
But hold up!
![Page 34: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/34.jpg)
Microsoft has come out with something...
![Page 35: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/35.jpg)
We aren’t sure how they do this but...
![Page 36: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/36.jpg)
![Page 37: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/37.jpg)
![Page 38: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/38.jpg)
![Page 39: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/39.jpg)
But placed products don’t need to be someone elses.
![Page 40: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/40.jpg)
Blendtek
![Page 41: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/41.jpg)
![Page 42: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/42.jpg)
![Page 43: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/43.jpg)
Passive monetisation.
![Page 44: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/44.jpg)
“ ”F L I C K R U S E R :
We spent $50 on a white lab coat [...] Blendtec’s online sales have increased by a factor of five as a
direct effect.
elvisripley
![Page 45: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/45.jpg)
“ ”F L I C K R U S E R :
Distribution is powerful.
sonofgroucho
![Page 46: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/46.jpg)
Costs decrease exponentially.
![Page 47: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/47.jpg)
Geographic constraints are transcended.
![Page 48: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/48.jpg)
The consumer faces less barriers to entry.
![Page 49: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/49.jpg)
Revenue sharing.An ideology that’s not yet been realised.
![Page 50: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/50.jpg)
![Page 51: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/51.jpg)
![Page 52: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/52.jpg)
![Page 53: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/53.jpg)
Give your viewers incentive.
![Page 54: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/54.jpg)
ISP tax?
![Page 55: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/55.jpg)
![Page 56: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/56.jpg)
Consumer choice isn’t just about content, it’s about platform...
![Page 57: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/57.jpg)
![Page 58: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/58.jpg)
![Page 59: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/59.jpg)
![Page 60: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/60.jpg)
Embrace the web now, or this is the future of TV:
![Page 61: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/61.jpg)
![Page 62: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/62.jpg)
![Page 63: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/63.jpg)
Copyright is dead.Long live intelligent monetisation.
![Page 64: Copyright is dead, long live intelligent monetisation](https://reader033.vdocuments.us/reader033/viewer/2022060117/5584fbd2d8b42ae71b8b4960/html5/thumbnails/64.jpg)