Mobile Monday Dhaka (Proposed)

Get together Date: 2nd September, 2013

App Monetisation Jointly Presented by SM Ashraf Abir & Mahboob Zaman

Behind the scene

Angry Bird Play

DON’T JUST BUILD A MOBILE APP

Angry bird $195 million revenue with 55.5% net profit

BUILD A BUSINESS

Fruit Ninja Makes $400,000 a Month on Ads

growing from $8.5 billion in 2011

to $46 billion in 2016

espn score center shazam Adobe photoshop express open table Ringdroid kindle Kayak flight & hotel search Flixster Google translate Urbanspoon

Enterprise Application Offer Mobile Applications Services: to Transform the Client’s Work Workforce Management solutions Fleet Management Solutions Sales Force Automation Location Based Services Field Services Automation Mobile Marketing Mobile Productivity Solutions

B2B model Traditional Sales model Selling mobile apps directly to the customers Suitable when making mobile apps for a specific customers

Pay per download model Frequently used model App store take its share Freemium model Advertising based model - House add - Sell your space

In app model One time purchasing Micro transaction Subscription App for shopping

Mobile apps

like stars in the galaxy

Brand your app, don't just name it Invest in your icon Get the word out

Social Sharing/Post Announcement/Press Hook/Get Featured

Mobile Advertising Cross Promotion

Paid Download Research Be realistic: Test markets Read your reviews

400 million Store Account with Credit Card Operator billing 70+ countries

Supported market place

Nokia Store Windows Store

Apple Not Supported Google

Service fee 30%

To reach a top 10 ranking, a free app needed 70,000 downloads. Paid apps required about 4,000 downloads. Even a top 50 ranking required 23,000 downloads for free apps. To reach the top 10 in terms of highest-grossing apps, a developer had to gross $47,000 in the month, and to break the top 50, the figure was $12,000 in revenue.

MCC 2013 Bangladesh Mobile App Industry Insights

Freemium: Free to try Monthly subscriptions Advertisement

Case study

& In app purchase Virtual or digital goods

“We're now looking at other ways of earning revenue, like offering in-game purchases. For example, we now offer users

The ability to purchase 'The Mighty Eagle', which users can buy to solve any level in the game. ”

Functional: Sell extra lives Decorative: Let the user personalize the background

Consumable: Sell items that expire and need to be repurchased

Smart phone

lets watch a short film