Download - Coopers live brand project mar_comm
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CoopersDisha Chandrikapure
MC- 02 Samiksha Shetty
MC-19
Vivek Kapoor MC-22
Mitesh Thaker MC-09
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All about Coopers
• Located in Lonavala market
• Currently run by Rashna Irani
• Started by: Hoshi Irani 3 generations ago
• Famous for their Chocolate Fudge
• Other offerings include biscuits, candy, crushes etc.
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• Localites
• People travelling to and fro from Mumbai and Pune for recreation
Cooper lovers
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• Zomato : Not yet listed on Zomato; Difficult to find
• Mumbai Foodie : Digital PR (25,000+ followers)
• Facebook : *make a page, build audience *incentives on check ins
• Foursquare : incentives on check ins
• Google Alerts: Track of brand sentiments
• Instagram : Loyalty Program
Digital promotions
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Other promotions
• Corporate Gifting
• Branding and Packaging
• Tie ups with Automobile Dealers
• Fudge to greet customers in local hotels
• India’s Masterchef: Fudge Competition(TV)
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Thank you…