CoopersDisha Chandrikapure

MC- 02 Samiksha Shetty

MC-19

Vivek Kapoor MC-22

Mitesh Thaker MC-09

All about Coopers

• Located in Lonavala market

• Currently run by Rashna Irani

• Started by: Hoshi Irani 3 generations ago

• Famous for their Chocolate Fudge

• Other offerings include biscuits, candy, crushes etc.

• Localites

• People travelling to and fro from Mumbai and Pune for recreation

Cooper lovers

• Zomato : Not yet listed on Zomato; Difficult to find

• Mumbai Foodie : Digital PR (25,000+ followers)

• Facebook : *make a page, build audience *incentives on check ins

• Foursquare : incentives on check ins

• Google Alerts: Track of brand sentiments

• Instagram : Loyalty Program

Digital promotions

Other promotions

• Corporate Gifting

• Branding and Packaging

• Tie ups with Automobile Dealers

• Fudge to greet customers in local hotels

• India’s Masterchef: Fudge Competition(TV)

Thank you…