Download - Context Introduction at Mobile 2.0 Europe
CONTEXT
Location
Explosion of Ideas
Categories of Location Applications
The average user requests their location 6 times per day
Do People Care?
Simple Yet Powerful
TruliaOne button to find the nearest
open house this weekend
Taxi MagicOne button ordering and paying for a taxi
to your exact location with time alerts
Bet You Never Thought of These
Last CallTrack your drinking and know when to
call a cab (or the nearest lawyer)
GeocadeLocation based leaderboards for
multi-player games
Creativity Unleashed
License Plate FinderKill time with the kids on long trips,more points for states further away
UFO FinderFind all the UFO sitings around you
from the past 40 years
• Standard Mobile Advertising
• Per-unit sales, subscriptions
Current Business Models
• Location Aware Advertising
• Hyper-targeted to exact location
The Future Business Model?
Ted Morgan
Skyhook Wireless