Enterprise 2.0: Social Media, Collaboration and Innovation in

Organizational Context

The Shift …

Web 1.0 was about…

• Reading• Lectures• Companies• Home pages• Advertising• Edited and produced• Text• Information

Web 2.0 is about…• Writing• Conversations• Communities• Blogs• Word of mouth• Raw and unfiltered• Video• Participation

Source: http://joedrumgoole.com/blog

Collective Intelligence: Enabling Knowledge Creation

Inward Facing: CompanyCommand.army.mil

Externally Facing: EPA’s Puget Sound

Information Challenge wiki

External Facing Case Example:Environmental Protection Agency Wiki

Internal Facing Case Example:CompanyCommand

Innovation Video Clip

“We’re up against evolving threats, we have evolving foes.”

“We have to have a living, thinking, breathing, dynamic organization—from top to bottom.”

Innovation Video Clip

Envisioned Future

Vision: Every company-level leader—past, present, & future—connected in a vibrant conversation about

building and leading combat-ready teams.

CompanyCommand Project Example: Leader Challenge

(Development of Tacit Knowledge)

Leader Challenge Implementation

Leader Challenge: step 1

Leader Challenge: steps 2-3

Leader Challenge: step 4

Leader Challenge Project

One way to think about leader development for our future platoon leaders is in terms of the key experiences that we know they are going to have—and then to design resources that bring to bear the experience of those who are in those experiences right now.

Stories, along with analysis and access to resources that arm leaders with additional insight, have the potential to shift the learning curve for future platoon leaders so that they arrive in the experience at a different level of preparation.

CompanyCommand Project Example: iLink (Web 3.0)

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“Amazon.com like” Recommendations

Non iLink Users, after two months

iLink Users, after two months

CompanyCommand Future Development

Leader Cast Implementation

Leader Cast (550 video clips…and counting)

A shift is occurring from computer-to phone-based

communications.

Almost every Soldier has a cell phone; within 1-2 years, 50% will carry smart phones.

This creates a significant opportunity for the Army to radically improve individual &

organizational learning.

We need a well designed, secure, mobile application

I am about to take command of an FSC that was just added to our bn. Looking to connect with

experienced FSC commanders. Please…

that allows Soldiers to reap the benefits of on-the-go access to the cutting-edge knowledge of our profession.

Enterprise 2.0: Case ExamplesCisco Quad

IDEO Tube

Google MOMA

Where the Army is Going with Enterprise 2.0 …

MilSuite

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MilSuite

• Secure DoD Knowledge Management suite of capabilities dedicated to the use of Web 2.0 and social media to improve knowledge sharing, information exchange, and professional networking across the U.S. Army.

• Current suite consists of a Military encyclopedia (milWiki), Military News Blog (milBlog), and a Military professional networking site (milBook)

• A community of knowledge management proponents who believe in a more connected Military

milSuite – Locate, Share, Connect

Military suite of Web 2.0 technologies behind the firewall. Uses authentication with restrictions on account types and

identity management service.

• milWiki is a Military encyclopedia and home to the Army’s Doctrine portal for conversion of Army Field Manuals into

Army Tactics, Techniques and Procedures.

• milBook is a professional networking site with hundreds of collaborative groups and an enterprise platform for the

U.S. Army Senior Leaders.

•milBlog is a community-wide blog for sharing news and events and an essential tool in the sharing of information

related to Base Realignment and Closure (BRAC).

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MilWiki

• Online Publishing– Units/ Organizations– Processes, Regs, SOPs– Systems/ Technologies– Lessons Learned, Best

Practices

• Leverage Community Knowledge– Wiki Portals– Community Projects – Gardening Efforts– Semantic wiki capabilities

• Define the Standard– Article Templates– Categories– InfoBoxes

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MilBlog

• Share Knowledge – Announcements– Updates to

Processes– News and Alerts– Events– Achievements/

Awards• Provide Feedback• Showcase

– Columnists– Communities

• Discover– Discoverable Content– Monthly Archives– Tags – Categories

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MilBook

• Share and Connect– Follow People and

Activities– Provide Status Updates– Track activities in your

network• Advanced Profiles and

Personalized View• Publish Content

– Blogs– Documents (wikis)– Discussions

• Get Organized– Public and Private

Groups– Customizable

Communities of Interest

milSuite Growth Areas

April May June July Aug Sept Oct Nov Dec Jan Feb March April

1550 17002100

2800

3500

4000

5000

55005800 6000

6600

7500

8700

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

Article number

Month

milWiki Article Growth

+800 new groups on milBook

+10,000 articles created on milWiki

OctNov

DecJan

FebMarch

April

50

181

292

414

498

570

701

0

100

200

300

400

500

600

700

800

Group numbers atmid month

Months

milBook Group Growth

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Connecting Peopleto Knowledge

Linked knowledge means consuming more information in

less time

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Connecting Knowledgeto People … and People to People in meaningful ways

Information is only as good as the source,

and that source relies on a network of

experience.

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Video Communications (Under Development)

• Broadcast videos – Announcements– Vignettes– Training and Guidance– News and Features– Interviews– Promote tools, sites,

projects and achievements

• Establish Channels– Organize and share

videos– Provide face to the

community • Discover content

– Custom search options

– Embedded video throughout milSuite sites

Discussion