Transcript

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Content marketing via app store

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This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events Please visit VietnamBusiness.TV

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Trend #1 | Mobile First

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Case| Live Traffic App

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Trend #2 Screen expansion

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Smart TV | App usage surges

Monthly app use

0

2000000

4000000

6000000

8000000

10000000

2012 2013 2014

Samsung Smart TV | Vietnam

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Smart TV | Video, music, and info most wanted

1. VIDEO & MUSIC 5. GAME 6. SPORTS 4. LIFESTYLE 7. EDUCATION 3. KID 2. INFO

Most consumed contents by category

#1 | First screen placement

#2 | Sales channels

#3 | Joint project

#4 | Joint promotion

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Thank you

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This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events Please visit VietnamBusiness.TV


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