content marketing via app store - vietnambusiness.tv · video & music 2. info 3. kid 4....

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Content marketing via app store

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This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events Please visit VietnamBusiness.TV

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Trend #1 | Mobile First

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Case| Live Traffic App

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Trend #2 Screen expansion

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Connected TV | They say…

http://www.google.com.vn/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://villagebill.com/user_agreement.php&ei=8SuRVJ6YCKPamgXiloGADA&bvm=bv.82001339,d.c2E&psig=AFQjCNELI4FcYkeBPmyA2pL5Nm3sbJEFJw&ust=1418886499387809

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Vietnam| Internet TV vs. Broadcast TV



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Smart TV | App usage surges

Monthly app use

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2000000

4000000

6000000

8000000

10000000

2012 2013 2014

Samsung Smart TV | Vietnam

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Smart TV | Video, music, and info most wanted

1. VIDEO & MUSIC 5. GAME 6. SPORTS 4. LIFESTYLE 7. EDUCATION 3. KID 2. INFO

Most consumed contents by category

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Smart TV | Early adopters

Key Media players…

Samsung Smart TV | Vietnam

…and brands

http://www.google.com.vn/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.nhaccuatui.com/video.html&ei=VZ-KVNHyJMHX8gWSm4DgAg&bvm=bv.81828268,d.dGc&psig=AFQjCNGX9A5IBYTjypjSXEGhHPTk0ur0Ew&ust=1418457294797478

http://www.google.com.vn/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://taigamesandroid.net/flix-tivi-ung-dung-xem-truyen-hinh-online/&ei=-5-KVPn0Eobp8AWapIHYCw&bvm=bv.81828268,d.dGc&psig=AFQjCNHRgXDIIw94fknTiI2pg1SFUiH3Ww&ust=1418457461573286

http://www.google.com.vn/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://ovistore.net/ung-dung-di-dong/fpt-play/&ei=jqCKVNrlKNHt8AWNjYKoCQ&bvm=bv.81828268,d.dGc&psig=AFQjCNGesZeAznjIyG-wZyCJrkhDr6YqGw&ust=1418457607381256

http://www.google.com.vn/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://careerbuilder.vn/vi/nha-tuyen-dung/cong-ty-tnhh-dau-tu-giao-duc-sieu-tri-tue.35A6C94A.html&ei=4KWKVPPvFtD28QWV0YFI&psig=AFQjCNE7sJfwiXiclwj5yxqecrnfVCljwg&ust=1418458943188381

Smart TV | Go to market

Leverage [Samsung] marketing arm to reach consumers

http://www.google.com.vn/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://dineroconencuestas.org/tips-para-ganar-mas-con-encuestas/&ei=LLKKVMLQHdL58QXU_4KACA&psig=AFQjCNHnGTRnbqYMrDVH7zvp7vLs4MnOXg&ust=1418462114756949

#1 | First screen placement

#2 | Sales channels

#3 | Joint project

#4 | Joint promotion

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Thank you

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This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events Please visit VietnamBusiness.TV

content marketing via app store - vietnambusiness.tv · video & music 2. info 3. kid 4....

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