Download - Content Marketing Road to Success
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Content Marketing Road to Success:
Tips to Make Your Travel Smooth
- Rachel Metscher
@rachelmetscherPhoto Credit: Flickr Andrel Zmlevski
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Sometimes Corralling Cats can be Challenging
Photo Credit: Flickr amanderson2
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What are the Ways to get Your Cats Aligned?
Photo Credit: https://www.flickr.com/photos/rainbirder/
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Photo Credit: https://www.flickr.com/photos/dafnecholet/
Editorial Calendar
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Editorial Calendar: Key Points
• Who are we targeting with this piece?
• Who will write?
• When is it due?
• Does the piece align with a corporate theme or priority?
• How does this address the pain points of clients?
• Goal? How will be measuring this piece?
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Have Patience…Lots of Patience
Photo credit: Fernando via Flickr
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Have a Sense of Humor
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Photo Credit: Superbeinglabs.org
Find Early Adopters
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Photo Credit: Superbeinglabs.org
Promote Their Success
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Photo Credit: goodlifezen.com
So, that Others will Join
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Show Results…Win Budget
Photo Credit: https://www.flickr.com/photos/spacesuitcatalyst/
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Content Marketing is a Long-Term Journey
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Promote Your Content Marketing Both Internally and Externally
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Know What Your Clients are Looking For
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Know What Right Levers to Pull
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There are No Short Cuts
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Ask Good Questions