Download - Computer Games

Computer Games

Copyright © 2010, Ólafur Andri Ragnarsson

Part II


Games are universal


Games are everywhere

The on-line world is part of growing up

Digital natives are game natives


The Net Gen wants entertainment and play in their work, education and social life


The Net Gen has need for speed – not just in video games


On-line digital world is also changing older generations


Are Games Bad for you?


“ ... people who play action games far outperform the people who don’t”- Green and Bavelier’s experiment


Track more objects


Better in monitoring

cluttered world


Better at processing

visual stream ofinformation


Games Drive Technology


Source: Economist: Play to Win

Graphics

Copyright © 2010, Ólafur Andri RagnarssonBjarni Þór Árnason: Evolution of Physics in Video Games

Physics Processor

Copyright © 2010, Ólafur Andri RagnarssonSource: When looks are no longer enough, Play to winHannes Högni Vilhjálmsson

Artificial

IntelligenceVirtual WorldsCharacters that behave human


Casual Games

9 billion hours / year

(or so they say)


9 billion hours / year


Pictures from PopCap

Source: IGDA 2006 Casual Games White Paper

Simple

EasyAddictive

50+ hoursShort


Pictures from www.certusgames.com


revenues are

increasing

new players

broad

appeal




broadband

access

entertainment

40% prefer

games to TV

Downloads(Revenue Per Download - $19.95)

Free Online (Ad Revenue)

Subscription(Annual / Monthly Fees)

High B

arrier

High B

arrierLow

Barrier

Low B

arrier

Skill(Fees)

Aud

ienc

e S

ize

Slide from Jónas Antonsson


revenue

models


Multiplayer Games




players compete

withother playersrole playing

MMORPG


Source: The online computer and video game industry (OECD Report) The MMORPG Top List

MMORPG

Thousands of playersRoles and responsibilityContinuity and progress


80+ million

monthly

active users


Presence

Communications

Relationship

Can games make the world better?

Computer Games


Part II

Download - Computer Games

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