computer games
DESCRIPTION
Computer and video games were mostly single player games played using computers or consoles. With the emergence of the Internet, things are changing. The Internet is becoming a practical platform for the games. The growth is in both on-line games and connectivity of games. A new genre of games has appeared – casual games. These are simple and short games that people can play for short sessions.In this lecture we look at the trends in computer games and look at casual games.TRANSCRIPT
Computer Games
Copyright © 2010, Ólafur Andri Ragnarsson
Part II
Copyright © 2010, Ólafur Andri Ragnarsson
Games are universal
Copyright © 2010, Ólafur Andri Ragnarsson
Games are everywhere
The on-line world is part of growing up
Digital natives are game natives
Copyright © 2010, Ólafur Andri Ragnarsson
The Net Gen wants entertainment and play in their work, education and social life
Copyright © 2010, Ólafur Andri Ragnarsson
The Net Gen has need for speed – not just in video games
Copyright © 2010, Ólafur Andri Ragnarsson
On-line digital world is also changing older generations
Copyright © 2010, Ólafur Andri Ragnarsson
Are Games Bad for you?
Copyright © 2010, Ólafur Andri Ragnarsson
“ ... people who play action games far outperform the people who don’t”- Green and Bavelier’s experiment
Copyright © 2010, Ólafur Andri Ragnarsson
Track more objects
Copyright © 2010, Ólafur Andri Ragnarsson
Better in monitoring
cluttered world
Copyright © 2010, Ólafur Andri Ragnarsson
Better at processing
visual stream ofinformation
Copyright © 2010, Ólafur Andri Ragnarsson
Games Drive Technology
Copyright © 2010, Ólafur Andri Ragnarsson
Source: Economist: Play to Win
Graphics
Copyright © 2010, Ólafur Andri RagnarssonBjarni Þór Árnason: Evolution of Physics in Video Games
Physics Processor
Copyright © 2010, Ólafur Andri RagnarssonSource: When looks are no longer enough, Play to winHannes Högni Vilhjálmsson
Artificial
IntelligenceVirtual WorldsCharacters that behave human
Copyright © 2010, Ólafur Andri Ragnarsson
Casual Games
Copyright © 2010, Ólafur Andri Ragnarsson
9 billion hours / year
(or so they say)
Copyright © 2010, Ólafur Andri Ragnarsson
9 billion hours / year
Copyright © 2010, Ólafur Andri Ragnarsson
Copyright © 2010, Ólafur Andri Ragnarsson
Pictures from PopCap
Source: IGDA 2006 Casual Games White Paper
Simple
EasyAddictive
50+ hoursShort
Copyright © 2010, Ólafur Andri Ragnarsson
Copyright © 2010, Ólafur Andri Ragnarsson
Pictures from www.certusgames.com
Source: IGDA 2006 Casual Games White Paper
revenues are
increasing
new players
broad
appeal
Copyright © 2010, Ólafur Andri Ragnarsson
Pictures from www.certusgames.com
Source: IGDA 2006 Casual Games White Paper
broadband
access
entertainment
40% prefer
games to TV
Copyright © 2010, Ólafur Andri Ragnarsson Source: Casual games get serious
market size
is estimated
at $2.25 billion
growing 20%
Copyright © 2010, Ólafur Andri Ragnarsson
Downloads(Revenue Per Download - $19.95)
Free Online (Ad Revenue)
Subscription(Annual / Monthly Fees)
High B
arrier
High B
arrierLow
Barrier
Low B
arrier
Skill(Fees)
Aud
ienc
e S
ize
Slide from Jónas Antonsson
Copyright © 2010, Ólafur Andri Ragnarsson
revenue
models
Copyright © 2010, Ólafur Andri Ragnarsson
Multiplayer Games
Copyright © 2010, Ólafur Andri Ragnarsson
Pictures from www.certusgames.com
Source: IGDA 2006 Casual Games White Paper
players compete
withother playersrole playing
MMORPG
Copyright © 2010, Ólafur Andri Ragnarsson
Source: The online computer and video game industry (OECD Report) The MMORPG Top List
MMORPG
Thousands of playersRoles and responsibilityContinuity and progress
Copyright © 2010, Ólafur Andri Ragnarsson
Copyright © 2010, Ólafur Andri Ragnarsson
Copyright © 2010, Ólafur Andri Ragnarsson
80+ million
monthly
active users
Copyright © 2010, Ólafur Andri Ragnarsson Source: www.danskespil.dk
casual and
multiplayer
games
age of participation
Copyright © 2010, Ólafur Andri Ragnarsson
Copyright © 2010, Ólafur Andri Ragnarsson
Presence
Communications
Relationship
Can games make the world better?
Computer Games
Copyright © 2010, Ólafur Andri Ragnarsson
Part II