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INTRODUCTION
Compaq Computer Corporation is an American personalcomputer company founded in 1982.
The name "COMPAQ" was derived from "Compatibility andQuality.
Compaq Computer Corporation is a leading global providerof enterprise technology and solutions.
In 2003 Compaq merged with Hewlett-Packard creating $87billion Global Technology Leader.
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COMPAQ-HP MERGER
On September 3, 2001, Carly Fiorina announced HP s plans to acquireCompaq in a stock transaction valued at $25 billion .
Structure Stock for stock merger
Exchange ratio: 0.6325 of an Hp share per Compaq share.
Current Value: Approx $ 25 billion
Ownership HP-65%, Compaq-35%
Accounting Purchase
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PRODUCT PORTFOLIO
Compaq Presario CQ60-410us Notebook PC, black andsilver.
Compaq Presario CQ60-420US Notebook PC, black andsilver.Model no:CQ40-1340. Offer Price- Rs.26490.Model no:CQ60-101AU. Offer Price- Rs.29990.
Model no:CQ45-106AU. Offer Price- Rs.34490.Model no:CQ40-317TU. Offer Price- Rs. 30240.
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P roduct
These are following products which are available inBhubaneswar-
Compaq 610.Compaq 301 TU.Compaq 327 TU.Compaq 330 TU.Compaq 206 TU.
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P rice
After merging Hewlett Packard manufactures onlypremium product.
Compaq is for high price and low price.
Compaq laptops start from Rs.25000 to 40000.
HP laptops start from Rs.40000 to 100000.
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P romotion
.Electronic Media.Print media like Magazines, Newspapers, Hoardings.Local Promotions like Leafleting, Pamphlets.
.Giving offers like TATA PHOTON , a free trip to Paris,mobile phone, 5.1 Philips home theater speakers.
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CONTINUED
Endorse Mr. ShahRukhKhan for promotion of
Compaq laptops inIndia.
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P laceFind everywhere in Bhubaneswar.Organized retail like Big Bazaar also selling Compaq
laptops.No exclusive outlet of Compaq.Found Compaq laptops at Sahid Nagar, BabujiNagar,
Ashoka Nagar, IRC Village, etc.Available in 200 countries.
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DI STRIBUTION CH ANNEL
1. Compaq exports its laptop s components andassemble it in India at Pondicherry and Bangalore.
2. Ingram Micro Pvt. Ltd. and Redington India Pvt. Ltd.act as 3 rd party supplier for Compaq.
3. They use courier services like DTDC, BLUE DART,GATI LTD., ETC .
Contd ..
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Company factory
(P ondicherry/ Bangalore)
Third party logistics (3pl)Redington India pvt ltd.
Local distributor(Infocare pvt ltd., N igam pvtltd.)
U norganized and organizedretail stores in B hubaneswar.
Regional head office of HP COMP AQ
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Five Force Analysis
Entry barrier.
Bargaining power of Suppliers.
Bargaining power of buyers.
Rivalry within the industry.
Substitutes.
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SWOT Analysis
StrengthsRE SEARCH & DEVELOPMENT .
WeaknessesLACK OF ORG ANI SATION AL
DIRECTION .LACK OF COMMUNIC ATION .
O pportunitiesCompaq is seen as a high quality
producer of desk top andportable computers.
A RAPID CH ANGING IN M ARKETPL ACE .
ThreatsCompaq must focus on a strategy
that will successfully manage thechanging external industryenvironment.
A rapidly changing environmentwhere technology has a short half-life.
Increased consumer education
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Comparative Analysis
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BRAND PRODUCT FEATURE PRICE PROMOTION PLACE
COMPAQ
CQ40-1340
Intel Celeron-M 575 @ 2.0 GHz (Intel GL40 Express Chipset / 1MB L2 Cache / 667Mhz FSB)Free DOS
RS 30,4901 year WARRANTY,KEYBOARD,MOUSE
& MicrophoNE
BHUABNESWAR
1 GB PC2-5300 DDR2 (667 MHz)160 GB SATA - 8X Double Layer DVD +R/+RW Writer
14.1" WideScreen (WXGA) with BrightViewWL / BT / Integrated Web ,8XDVD-RW/R,
CQ60-101AU
AMD Athlon 64 X2 QL-60 @ 1.9 GHz, Dual-Core (NVIDIA MCP77MV Chipset / 1MBL2 Cache / Upto 3600MHz FSB, Free DOS / / NVIDIA GeForce Go 8200M,1 GB RAM160 GB HARD DISK,8XDVD-RW/R,
RS 33.990 1 year WARRANTY,KEYBOARD,MOUSE
& MicrophoNE
DELL
INSPIRON 15LAPTOP
INTEL CORE 2 DUO,FREE DOS/VISTA HOME PREMIUM,156 DISPLAY,3 GBRAM,320 GB HARD DISK,INTEGRATED GRAPHICS, 8 IN 1 CARD READER,WI-
FI,BLUETOOTH,8XDVD-RW/R,WEBCAMMCAFEE SECURITY SYESTEM-15 MONTHS.RS 40,000 TO RS 41,.000KEYBOARD,MOUSE,
1 YR ON SITE WARRANTY BHUABNESWAR
STUDIO15LAPTOP
INTEL CORE 2 DUO,VISTA HOME PREMIUM,156 DISPLAY,4 GB RAM,320 GB HARDDISK,256 MB ATI MOBILITY RADEON HD 4570, GRAPHICS,8 IN 1 CARD READER,WI-FI,BLUETOOTH ,WEBCAM,8XDVD-RW/R,MCAFEE SECURITY SYESTEM-15 MONTHS. RS 50,000
KEYBOARD,MOUSE,1 YR ON SITE WARRANTY
STUDIO 14LAPTOP
INTEL CORE 2 DUO,VISTA HOME PREMIUM,141 DISPLAY,4 GB RAM,320 GB HARDDISK,INTEL INTEGRATED GRAPHICS MEDIA ACCELERATOR X3100,8 IN 1 CARDREADER,WIFI,BLUETOOTH,WEBCAM,8XDVD
RS 49,000KEYBOARD,MOUSE,
1 YR ON SITE WARRANTY
LENOVO
4152-C8Q INTEL DUAL CORE PROCESSCOR 2 GHZ,2 GB RAM,250 GB HARD DISK,14.1DIISPLAY,1.3 MP WEBCAM,8XDVD-RW/R,
RS 31,896 KEYBOARD,MOUSE,1 YR ON SITE WARRANTY,FREEINSTALLATION BHUBANESWAR
4152-C6Q INTEL DUAL CORE PROCESSCOR 2 GHZ,1 GB RAM,250 GB HARD DISK,14.1DIISPLAY,1.3 MP WEBCAM,8XDVD-RW/R,
RS 28083 KEYBOARD,MOUSE,1 YR ON SITE WARRANTY,FREEINSTALLATION
2269-25Q INTEL DUAL CORE PROCESSCOR 2 GHZ,2 GB RAM,250 GB HARD DISK,13.1DIISPLAY,6 IN 1 CARDREADER,BLUETOOTH,1.3 MP WEBCAM,8XDVD-RW/R,
41885 KEYBOARD,MOUSE,1 YR ON SITE WARRANTY,FREEINSTALLATION
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CON SUMER BEH AVIOR STUDY
We found:Good sound quality.
Affordable price.
Disappointed graphics enhancement.
Battery backup is not upto the mark.
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RECOMEND ATION
(i)They should give the more offers.
(ii)Better configuration.
(iii)The product should be matched with the price.
(iv) Compaq must provide the best customer service.
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M arket Share
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Market Share Percentage
Asus
Apple
Lenovo
Toshiba
HP/Compaq
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WEBLIOGR APHY
WWW. COMP AQ INDI ALAPTOP .COM
www.note bookbazar.comwww.hp.com
www.dellindia.comwww.compaqlaptopindia.com
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Presented by:Subhasish Rauth(09DR057)
Prabath Kumar(09DR032)Samir Chandra(09DR044)
Utsav Misra(09DR061)