compaq123 ppt

8/9/2019 Compaq123 Ppt

1/25


2/25

INTRODUCTION

Compaq Computer Corporation is an American personalcomputer company founded in 1982.

The name "COMPAQ" was derived from "Compatibility andQuality.

Compaq Computer Corporation is a leading global providerof enterprise technology and solutions.

In 2003 Compaq merged with Hewlett-Packard creating $87billion Global Technology Leader.


3/25


4/25

COMPAQ-HP MERGER

On September 3, 2001, Carly Fiorina announced HP s plans to acquireCompaq in a stock transaction valued at $25 billion .

Structure Stock for stock merger

Exchange ratio: 0.6325 of an Hp share per Compaq share.

Current Value: Approx $ 25 billion

Ownership HP-65%, Compaq-35%

Accounting Purchase


5/25


6/25

PRODUCT PORTFOLIO

Compaq Presario CQ60-410us Notebook PC, black andsilver.

Compaq Presario CQ60-420US Notebook PC, black andsilver.Model no:CQ40-1340. Offer Price- Rs.26490.Model no:CQ60-101AU. Offer Price- Rs.29990.

Model no:CQ45-106AU. Offer Price- Rs.34490.Model no:CQ40-317TU. Offer Price- Rs. 30240.


7/25


8/25

P roduct

These are following products which are available inBhubaneswar-

Compaq 610.Compaq 301 TU.Compaq 327 TU.Compaq 330 TU.Compaq 206 TU.


9/25

P rice

After merging Hewlett Packard manufactures onlypremium product.

Compaq is for high price and low price.

Compaq laptops start from Rs.25000 to 40000.

HP laptops start from Rs.40000 to 100000.


10/25

P romotion

.Electronic Media.Print media like Magazines, Newspapers, Hoardings.Local Promotions like Leafleting, Pamphlets.

.Giving offers like TATA PHOTON , a free trip to Paris,mobile phone, 5.1 Philips home theater speakers.


11/25

CONTINUED

Endorse Mr. ShahRukhKhan for promotion of

Compaq laptops inIndia.


12/25


13/25


14/25

P laceFind everywhere in Bhubaneswar.Organized retail like Big Bazaar also selling Compaq

laptops.No exclusive outlet of Compaq.Found Compaq laptops at Sahid Nagar, BabujiNagar,

Ashoka Nagar, IRC Village, etc.Available in 200 countries.


15/25

DI STRIBUTION CH ANNEL

1. Compaq exports its laptop s components andassemble it in India at Pondicherry and Bangalore.

2. Ingram Micro Pvt. Ltd. and Redington India Pvt. Ltd.act as 3 rd party supplier for Compaq.

3. They use courier services like DTDC, BLUE DART,GATI LTD., ETC .

Contd ..


16/25

Company factory

(P ondicherry/ Bangalore)

Third party logistics (3pl)Redington India pvt ltd.

Local distributor(Infocare pvt ltd., N igam pvtltd.)

U norganized and organizedretail stores in B hubaneswar.

Regional head office of HP COMP AQ


17/25

Five Force Analysis

Entry barrier.

Bargaining power of Suppliers.

Bargaining power of buyers.

Rivalry within the industry.

Substitutes.


18/25

SWOT Analysis

StrengthsRE SEARCH & DEVELOPMENT .

WeaknessesLACK OF ORG ANI SATION AL

DIRECTION .LACK OF COMMUNIC ATION .

O pportunitiesCompaq is seen as a high quality

producer of desk top andportable computers.

A RAPID CH ANGING IN M ARKETPL ACE .

ThreatsCompaq must focus on a strategy

that will successfully manage thechanging external industryenvironment.

A rapidly changing environmentwhere technology has a short half-life.

Increased consumer education


19/25

Comparative Analysis


20/25

BRAND PRODUCT FEATURE PRICE PROMOTION PLACE

COMPAQ

CQ40-1340

Intel Celeron-M 575 @ 2.0 GHz (Intel GL40 Express Chipset / 1MB L2 Cache / 667Mhz FSB)Free DOS

RS 30,4901 year WARRANTY,KEYBOARD,MOUSE

& MicrophoNE

BHUABNESWAR

1 GB PC2-5300 DDR2 (667 MHz)160 GB SATA - 8X Double Layer DVD +R/+RW Writer

14.1" WideScreen (WXGA) with BrightViewWL / BT / Integrated Web ,8XDVD-RW/R,

CQ60-101AU

AMD Athlon 64 X2 QL-60 @ 1.9 GHz, Dual-Core (NVIDIA MCP77MV Chipset / 1MBL2 Cache / Upto 3600MHz FSB, Free DOS / / NVIDIA GeForce Go 8200M,1 GB RAM160 GB HARD DISK,8XDVD-RW/R,

RS 33.990 1 year WARRANTY,KEYBOARD,MOUSE

& MicrophoNE

DELL

INSPIRON 15LAPTOP

INTEL CORE 2 DUO,FREE DOS/VISTA HOME PREMIUM,156 DISPLAY,3 GBRAM,320 GB HARD DISK,INTEGRATED GRAPHICS, 8 IN 1 CARD READER,WI-

FI,BLUETOOTH,8XDVD-RW/R,WEBCAMMCAFEE SECURITY SYESTEM-15 MONTHS.RS 40,000 TO RS 41,.000KEYBOARD,MOUSE,

1 YR ON SITE WARRANTY BHUABNESWAR

STUDIO15LAPTOP

INTEL CORE 2 DUO,VISTA HOME PREMIUM,156 DISPLAY,4 GB RAM,320 GB HARDDISK,256 MB ATI MOBILITY RADEON HD 4570, GRAPHICS,8 IN 1 CARD READER,WI-FI,BLUETOOTH ,WEBCAM,8XDVD-RW/R,MCAFEE SECURITY SYESTEM-15 MONTHS. RS 50,000

KEYBOARD,MOUSE,1 YR ON SITE WARRANTY

STUDIO 14LAPTOP

INTEL CORE 2 DUO,VISTA HOME PREMIUM,141 DISPLAY,4 GB RAM,320 GB HARDDISK,INTEL INTEGRATED GRAPHICS MEDIA ACCELERATOR X3100,8 IN 1 CARDREADER,WIFI,BLUETOOTH,WEBCAM,8XDVD

RS 49,000KEYBOARD,MOUSE,

1 YR ON SITE WARRANTY

LENOVO

4152-C8Q INTEL DUAL CORE PROCESSCOR 2 GHZ,2 GB RAM,250 GB HARD DISK,14.1DIISPLAY,1.3 MP WEBCAM,8XDVD-RW/R,

RS 31,896 KEYBOARD,MOUSE,1 YR ON SITE WARRANTY,FREEINSTALLATION BHUBANESWAR

4152-C6Q INTEL DUAL CORE PROCESSCOR 2 GHZ,1 GB RAM,250 GB HARD DISK,14.1DIISPLAY,1.3 MP WEBCAM,8XDVD-RW/R,

RS 28083 KEYBOARD,MOUSE,1 YR ON SITE WARRANTY,FREEINSTALLATION

2269-25Q INTEL DUAL CORE PROCESSCOR 2 GHZ,2 GB RAM,250 GB HARD DISK,13.1DIISPLAY,6 IN 1 CARDREADER,BLUETOOTH,1.3 MP WEBCAM,8XDVD-RW/R,

41885 KEYBOARD,MOUSE,1 YR ON SITE WARRANTY,FREEINSTALLATION


21/25

CON SUMER BEH AVIOR STUDY

We found:Good sound quality.

Affordable price.

Disappointed graphics enhancement.

Battery backup is not upto the mark.


22/25

RECOMEND ATION

(i)They should give the more offers.

(ii)Better configuration.

(iii)The product should be matched with the price.

(iv) Compaq must provide the best customer service.


23/25

M arket Share

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

Market Share Percentage

Asus

Apple

Lenovo

Toshiba

HP/Compaq


24/25

WEBLIOGR APHY

WWW. COMP AQ INDI ALAPTOP .COM

www.note bookbazar.comwww.hp.com

www.dellindia.comwww.compaqlaptopindia.com


25/25

Presented by:Subhasish Rauth(09DR057)

Prabath Kumar(09DR032)Samir Chandra(09DR044)

Utsav Misra(09DR061)

compaq123 ppt

Documents