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Page 1: Commercial Rubric

Name Section

Commercial Project

CATEGORY 4 3 2 1

The Product CLEAR evidence ofFluency, FlexibilitY,Originality, andElaboration is seenthe final Product.

SOME evidence ofFluency, FlexibilitY,Originality, andElaboration is seenin the final Product.

LITTLE evidence ofFluency, FlexibilitY,Originality, andElaboration is seen in

the final product.

NO evidence of '

Fluency, FlexibilitY,Originality, andElaboration is seen in

the final product.

TheCommercial

The commercial ispersuasive andpresentedenthusiasticallY, usingvoices that are clearand fluent.

The commercial is

somewhatpersuasive andenthusiastic, usingvoices that areclear and fluent.

The commercial ishardly persuasiveand is lacking inenthusiasm,lackingclarity and fluencY.

The commercial is

not persuasive and is

lacking in

enthusiasm,lackingclarity and fluencY.

Use of VeldtVocabulary

EIGHT vocabularYwords are Presentedin context showing a

CLEAR understandingof each.

EIGHT vocabularYwords arepresented in

context with aSOMEWHAT clearunderstanding ofeach.

EIGHT vocabularYwords are presentedin context with aHARDLY a clearunderstanding ofeach.

EIGHT vocabularYwords are Presentedin context with NOunderstanding ofeach.

Team Work As a team memberthe student ACTIVELY*Brainstormed ideas

lcohesively with the

lgroupr"Did his equal

lpart to wriie the scriPt

land produce thelcommercialol-Demonstratedlenthusiasm,linvolvement, and

4emotional suPPort

I toward others.*EquallY

lbrought proPs and /or

lcostumes for the

I production..Remained

lon taskr

As a team memberthe studentSOMEWHAT*Brainstormed

ideas cohesivelYwith the grouPr*Didhis equal Part towrite the scriPt andproduce thecommercial r*Demonstrated

enthusiasm,

linvolvement, and

lemotional suPPotlItoward othersrl.Equatty brought

lprops and /orlcostumes for the

lproduction Iil .Remained on tasl

As a team memberthe student HARDLY*Brainstormed ideascohesively with thegroup.Did his equalpart to write the scriPtand produce thecommercialo

l.Demonstratedlenthusiasm,linvolvement, and

lemotional suPPort

l1ryar{. otherss, ,

l-Equally orougnl

lprops and /or

lcostumes for the

lproduciionrl-Remained on taskr

As a team member I

the student DID NOT I

*Brainstorm ideas 1

cohesively with the lgroupr*Share an Iequal part to write the

I

script and produce I

the commerciale ]*Demonstrate i

enthusiasm,involvement, and

lemotional suPPort

Itoward othersrl.Equally bring in

lprops and /orlcostumes for the t

lproductiory -Remained

lon tasko

The FinalProiect

Masterpiece Associate rentice Novice

Final Grade:Comments:

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