COMBATING ZOMBIE SUBURBAN CORRIDORSOne Community’s ArsenalTHE HARBORS - West Market Area Redevelopment
Pasco County Board of County CommissionersPlanning and Development
Florida State UniversityPlanning and Development Lab
West Market Redevelopment Plan
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Context
In this image released by AMC, zombies appear in a scene from the second season of the AMC original series, "The Walking Dead" in Senoia, Ga. (AP Photo/AMC, Gene Page)
Over 200,000 people
84 sq. miles (53,760 acres)
Most dense area of the County
Most developed portion of the County
WEST MARKET AREA
Great diversity
Coastal resources
Unique natural settings
36 parks
Historic neighborhoods
Great regional access
Strengths and Opportunities…
WEST MARKET AREA
Vacant properties
Highest foreclosure rate
Aging housing stock
Insufficient infrastructure
Unsafe roadway conditions
Poor visual appearance
Flooding and other hazard risks
Challenges…
WEST MARKET AREA
Creation of a
competitive and unique location with choices for living, working, shopping, education, employment and leisure time opportunities in a sustainable form.
WEST MARKET’S GOAL
Rebranding as ‘THE HARBORS’
The West Market Area
re-branded as a marine life nature preserve
and boater’s paradise.
THE HARBORS
West Market Redevelopment Plan
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Process
In this image released by AMC, zombies appear in a scene from the second season of the AMC original series, "The Walking Dead" in Senoia, Ga. (AP Photo/AMC, Gene Page)
Workshops I
Overall Concepts
and VisionImplementation
Strategies
HARBORS Redevelopment/Infill Effort
Workshops II
Draft Plan
Existing Conditions
Analysis
Refined the Vision,
Identified Districts
PHASE 2 PHASE 3PHASE 1 PHASE 4
PLANNING TIMEFRAME
OUTREACH SUMMARY
• 5 ‘Visioning’ Workshops March-May 2011
• 4 ‘Opportunity’ Workshops Oct. – Nov. 2011
9 Community Workshops321 participants
Format1. Presentations2. Survey3. Map Exercises
Getting the
word out
Display on School Websites
Newsletter –Chamber of Commerce
Sign Boards on RoadsWebsite
Flyer
Online Survey
Utility Bill Inserts
Direct Mailings to HOA and Civic Associations Display on T.V
Email Blasts
Visited Businesses
Newspapers
Personal Invitation
Intergovernmental Coordination
GETTING THE WORD OUT
WEST MARKET
AR
EA 1
AR
EA 2
AR
EA 3
AR
EA 4
N. County Line
S. R. 52
Ridge Road
S. County Line
S.R. 54
1.Areas
2. Districts
Economic
Social
Physical
Natural
5 PLAN ELEMENTSEconomic Development
Transportation
Environment, Open Space, and Tourism
Urban Design
Community Infrastructureand Planning
FRAMEWORK
HARBORSWest Market
Redevelopment/ Infill Plan
Economic Dvpt.
ULI
Community Dvpt.
Parks Master Plan
Post-Disaster Redvpt.
MPOBPACTrails, GreenwaysCMP
Other LocalNPR CRAPR Waterfront District
PLAN INTEGRATION
HARBORSWest Market
Redevelopment/
Infill Plan
West Market Redevelopment Plan
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Implementation
In this image released by AMC, zombies appear in a scene from the second season of the AMC original series, "The Walking Dead" in Senoia, Ga. (AP Photo/AMC, Gene Page)
153
Total
Strategies
Pasco County Office of Tourism Development (OTD)
Strategy: Establish a program of strategies and incentives to preserve, enhance, and expand the tourism industry.
Department:
• “We have added the Florida Circumnavigation/Blue ways Trail and kayak and boat launch sites to the FWC Fishing Map.”
• “OTD funds activities and events in the Harbors District such as ChascoFiesta, Paddleplaozza and Pasco Ecofest which are regional draws to the area and have produced a record of overnight room stays and economic impact for the area.
Pasco County Stormwater Department
Strategy: Develop an effective public education program to inform residents about the importance of drainage easements, self-maintenance of existing stormwater systems and sustainable stormwater practices to reduce/prevent flooding.
Department: “On-going community educational program for stormwater management and practices to include literature brochures, pamphlets and videos viewable on the Pasco County website, seminars, and technical Horizontal Round Table meetings with the local private engineering consultants for exchange of ideas and recommendations.”
Events and/or Presentation
04/25/13 – Earth Day – Environmental Expo 03/12/14 – Zephyrhills Rotary Club
06/08/13 – The Landings of St. Andrew Fair * 04/26/14 – Earth Day – Crews Lake Park
02/06/14 – Pasco County Citizens Academy, NPR * 07/08/14 – Cypress Creek – South Lake
02/24/14 – Anclote High School Fair * 08/05/14 – Regency Park Library *
Pasco County District School Board
Strategy: Work with schools and local farmers to promote and implement
Florida "Farm to School" Program which incorporates locally grown
produce into school meals.
Department: “The District School Board is participating in Farm to School
programs throughout Florida, and currently utilize Kumquats
from Pasco County. Additional locally grown produce will be
added as it as available and cost effective. “
Photos from:
The Suncoast News
“Garden teaches elementary students
about healthy eating”
Gulfside Elementary School in Holiday08/21/2013
http://suncoastnews.com/garden-teaches-elementary-students-about-healthy-eating-20130610/#sthash.xNjrA8ZA.dpuf
Pasco County Sheriff’s Office
Strategy: Coordinate with the Sheriff’s Office and neighborhoods to enhance and expand Neighborhood Crime Watches and the Security Patrol Programs.
Department: “The Pasco Sheriff's Office has nearly doubled the average number of crime prevention public speaking engagements in a typical month utilizing crime prevention corporals and reserves. Several neighborhood watch start-up meetings were attended by Community Relations and patrol staff, and district commanders attended numerous civic and community association meetings.”
• Using Harbors Plan as Basis
• Ten Target Areas
• 4 of the 10 are located within Kathryn Starkey’s Commission
District 3.
• Community Engagement - Stakeholders
o Sites Selection
o Site Visioning, Land Use(s), and Other Components
o Concept Plan Alternatives Review and Refinement
o Final Master Plan Review and Refinement
Retail, Office, Market Analysis & Positioning Strategy
Phase I Tasks:
• Existing Conditions Analysis
• Focus Area Identification
• Case Study Research
• Analyzed the West Market Area
Socio-economic profiles
Challenges and opportunities
• Made recommendations on where
to focus redevelopment efforts
MILLERS BAYOU
MAIN STREET
Phase II Tasks:
• Redevelopment Strategies specific to High Priority Focus Areas
• Redevelopment Limitations specific to High Priority Focus Areas
• Policy Analysis
• Strategy Recommendations for Key Focus Areas
• Vision and redevelopment scenarios specific to the High Priority Focus
Areas
Deliverable: Strategies for Redevelopment
• Our efforts centered on delivering redevelopment strategies specific to the Main Street and Millers Bayou focus areas in The Harbors’ River District.
• This included:
• Recommendations for property
assemblage
• Site improvements
• Redevelopment and reuse
concepts
• Neighborhood clean-up
• Infrastructure improvements
Pinellas /Pasco County Line to S.R. 52This $28 million project consists of repaving U.S. 19 between the
Pinellas/Pasco County Line and S.R. 52. This 7.3 mile project is anticipated to
be complete in summer of 2015.
S.R. 52 to Pasco/Hernando County LineThis $25.5 million project includes modifying medians and adding pavement on
U.S. 19, making existing right-turn lanes continuous between S.R. 52 and New
York Avenue, approximately 8.1 miles. The project is anticipated to be complete in
the fall of 2015.
Florida Department of Transportationwww.myus19.com Information pulled 03/09/2015
District 7 Highway Landscape Reimbursement (HLR): ($545,000)
Pasco County applied for HLR which is limited to FDOT highways within Districts 7.
The HLR Grant provides reimbursable funding for landscape design and
installation along State roadways within the district. The grant was applied for the
unincorporated sections of U.S. 19 within Pasco County.
Florida Highway Beautification Council Grant (FHBCG): ($200.000)
Pasco County will be applying for the FHBCG, which is a statewide competitive
grant that is awarded by a council appointed by the Governor. The grant
applications are awarded based on rankings by the council that is predicated on
the scoring of adherence to ten grant attributes. This is a 50/50 matching grant
Broad Ideas that Emerged• Identify a common project
• Collaborate and pool resources
• Create our own unique identity
Recommendations
• Inter-jurisdictional cooperation
• Focus effort
• Consider changes to local development codes and
related ordinances
• Leverage existing assets
• Make better use of the water
• Capitalize on local events
• Create a real downtown
• Collaborate
• Start implementing the recommendationsProgress reports to SGAOne Month - Six Months - One Year