Download - Coca cola
CASE STUDY
Popularity of Coca Cola
1. ‘Coca-Cola’ is the second most understood
word in the world after OKAY.
2. 94% of the world population know about
Coca-Cola. The best selling Soft drink.
3. It reaches to the consumers of 200 countries
making it one of the most accepted global
consumer product.
The history of Coca-Cola
Dr. John S. Pemberton
Evolution Of Coca-Cola
Coca-Cola in World War II
A Coca-Cola for 5 cents, for every man in uniform
The Mission of Coca-Cola
To refresh the World. Not just the
bodies, but the minds and the spirit of
the people.
The Coca Cola Campaigns
Hilltop
The Coca-Cola MUSEUM
The Coca-Cola SPLASH BAR
The Big Branding Mistake
The RETALIATION
Strengths
1.Customer loyalty.
2.Great market share.
3.Vast global presence.
4.Company valuation.
5.Amazing market strategies.
Threats to Coca-Cola and its sales
Opportunities
1.Diversification.
1.Marketing of less popular brands.
2.Packed drinking water.
3.Marketing in developing Nations.
The Good Marketing decisions
1. Establishing new brands and multi
branding.
Risks and Threats
The Competition