CASE STUDY

Popularity of Coca Cola

1. ‘Coca-Cola’ is the second most understood

word in the world after OKAY.

2. 94% of the world population know about

Coca-Cola. The best selling Soft drink.

3. It reaches to the consumers of 200 countries

making it one of the most accepted global

consumer product.

The history of Coca-Cola

Dr. John S. Pemberton

Evolution Of Coca-Cola

Coca-Cola in World War II

A Coca-Cola for 5 cents, for every man in uniform

The Mission of Coca-Cola

To refresh the World. Not just the

bodies, but the minds and the spirit of

the people.

The Coca Cola Campaigns

Hilltop

The Coca-Cola MUSEUM

The Coca-Cola SPLASH BAR

The Big Branding Mistake

The RETALIATION

Strengths

1.Customer loyalty.

2.Great market share.

3.Vast global presence.

4.Company valuation.

5.Amazing market strategies.

Threats to Coca-Cola and its sales

Opportunities

1.Diversification.

1.Marketing of less popular brands.

2.Packed drinking water.

3.Marketing in developing Nations.

The Good Marketing decisions

1. Establishing new brands and multi

branding.

Risks and Threats

The Competition