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Climate East Midlands
Module 6Climate change messages
How to effectively communicate climate change to your constituents
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Climate East Midlands
Overview
• Introduction• Principles of communication• How your constituents can cut carbon emissions• Examples• Signpost to the experts
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Climate East Midlands
Introduction
• 80% of people believe climate change is having an impact on the UK right now
• But 40% are doing nothing to reduce energy use
• You have the power to change this!• Help people relate larger issues to things
they can see taking place in their communities
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Climate East Midlands
Principles of communication
• Be confident about man-made climate change
• Be bold about being local• Speak to people as members of a
community• Make the issue real• Live in the now and promote a new
normality• Be fresh and playful
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Climate East Midlands
Examples
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Climate East Midlands
Examples
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Climate East Midlands
How can your constituents save energy?
No cost measures: Savings:Don’t overfill the kettle £7.10 per yearTurn appliances off and avoid standby £36.59 per yearSwitch off lights when not needed £7.10 per yearWash clothes at 30 ˚C £11.30 per yearTurn the heating down 1˚C £57.35 per year
£££ saved £119.44 per yearCarbon saved 519 kg per home
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Climate East Midlands
How can your constituents save energy?
Low/medium cost measures:• Energy efficient lights and
appliances• Insulation – loft, cavities,
draughtproofing• Fit thermostatic radiator valves
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Climate East Midlands
Other options for saving carbon
• Walk, cycle or take public transport instead of using the car
• Purchase ‘green’ electricity• Install renewable technologies on
homes/businesses• Cut food miles – promote local food• Do a home energy check
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Climate East Midlands
Signpost to the experts
• Energy Saving Trust - www.energysavingtrust.org.uk – Advice Centres: 0800 512 012
• Energy suppliers• Domestic Energy Efficiency Advice
Code of Practice - www.goodenergyadvice.org.uk/
• Funding:– National schemes– Utility providers - Carbon
Emissions Reductions Target (CERT)
– ADD INFO ABOUT ANY LOCAL FUNDING