Download - Client analysis
Social Media Facts
85% of all businesses that have a dedicated
social media platform as part of their
marketing strategy reported an increase in
their market exposure
58% of businesses that have used social
media marketing for over 3 years reported
an increase in sales over that
period
1 Facebook
Role of Facebook
get foundby visitors searching for company products or services
create a community to connect and engage with current and potential followers
promotemarketing offers to convert followers into leads and customers
Tactical Role of Facebook
#1 Create Engaging Content
#2 Engage with Fans
#3 Don’t Oversell The Product
#4 Create Custom Tabs
#5 Connect Other Channels
#6 Use Questions/Polls for Fan Feedback
#7 Launch Contests
#8 Use Hashtags
#9 Facebook Insights
2 Twitter
Role of Twitter
interactand support fan base
monitorwhat people are saying about the company and brand
create buzzaround upcoming promotions and events
promote thought leadership and industry expertise
Tactical Role of Twitter
release news
market the products
direct attention to special offers
new content
drive traffic
share expertise
3 LinkedIn
Role of LinkedIn
growreach
spreadproduct awareness
generate more leads
Tactical Role of LinkedIn
A
B
C
A Posting relevant contentB MonitoringC Respond to comments
Website
Reason why a customer
should choose us
over competitors
Generate leads
Increase customer
confidence
Offer Support
Role of Website
Tactical Role of Website
1 Integrate Social Media
2Mechanics, structure and content of the website
are optimised for SEO
3 Credible and Informative
content
4 Organize Webinars
5 Insert on website CTA and redirect
them to a landing page
Mobile Sites
Mobile Site Facts
1 in 4
ofusers expect to access the web from their devices at least once per
Role of Mobile Websites
Mobile Usage is on the rise
Mobile friendly website also helps in SEO
Mobile Optimization
boosts Engagement
Don’t get beaten by
competition
!
Tactical Role of Mobile Websites
Easy and fast to use mobile website
Mobile Apps
Role of Mobile Apps
Increase and Reinforce brand visibility
Position as an expert
Offer support
2 Website
Visuals with the new winter tires
Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires
3 Mobile App
Safety App, why you should use the best winter tires
FAQ regarding the new winter tires
Project Management Methodology – Gantt Chart
Task Resources Steakholders Timing
Month 1 Month 2 Month 3
Design
Stock Images Extern AgencyPhotoshop Site Structure
Extern Agency & IT team
CMS
Simple Message IT Team
CopywritingExtern Agency & IT team
DevelopmentExtern Agency & IT team
Testing Extern Agency & IT team
Launching Business Stakeholders
Migration Solution
Step 1
Break the project (development & design) into phases
Step 2
Contract freelancers to help the agency with parts of the development & design
Step 3
Push to launch in time a functional Beta version of the website, approved by business stakeholders