client analysis
DESCRIPTION
TRANSCRIPT
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Social Media Facts
85% of all businesses that have a dedicated
social media platform as part of their
marketing strategy reported an increase in
their market exposure
58% of businesses that have used social
media marketing for over 3 years reported
an increase in sales over that
period
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1 Facebook
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Role of Facebook
get foundby visitors searching for company products or services
create a community to connect and engage with current and potential followers
promotemarketing offers to convert followers into leads and customers
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Tactical Role of Facebook
#1 Create Engaging Content
#2 Engage with Fans
#3 Don’t Oversell The Product
#4 Create Custom Tabs
#5 Connect Other Channels
#6 Use Questions/Polls for Fan Feedback
#7 Launch Contests
#8 Use Hashtags
#9 Facebook Insights
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2 Twitter
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Role of Twitter
interactand support fan base
monitorwhat people are saying about the company and brand
create buzzaround upcoming promotions and events
promote thought leadership and industry expertise
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Tactical Role of Twitter
release news
market the products
direct attention to special offers
new content
drive traffic
share expertise
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3 LinkedIn
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Role of LinkedIn
growreach
spreadproduct awareness
generate more leads
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Tactical Role of LinkedIn
A
B
C
A Posting relevant contentB MonitoringC Respond to comments
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Website
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Reason why a customer
should choose us
over competitors
Generate leads
Increase customer
confidence
Offer Support
Role of Website
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Tactical Role of Website
1 Integrate Social Media
2Mechanics, structure and content of the website
are optimised for SEO
3 Credible and Informative
content
4 Organize Webinars
5 Insert on website CTA and redirect
them to a landing page
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Mobile Sites
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Mobile Site Facts
1 in 4
ofusers expect to access the web from their devices at least once per
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Role of Mobile Websites
Mobile Usage is on the rise
Mobile friendly website also helps in SEO
Mobile Optimization
boosts Engagement
Don’t get beaten by
competition
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!
Tactical Role of Mobile Websites
Easy and fast to use mobile website
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Mobile Apps
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Role of Mobile Apps
Increase and Reinforce brand visibility
Position as an expert
Offer support
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2 Website
Visuals with the new winter tires
Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires
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3 Mobile App
Safety App, why you should use the best winter tires
FAQ regarding the new winter tires
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Project Management Methodology – Gantt Chart
Task Resources Steakholders Timing
Month 1 Month 2 Month 3
Design
Stock Images Extern AgencyPhotoshop Site Structure
Extern Agency & IT team
CMS
Simple Message IT Team
CopywritingExtern Agency & IT team
DevelopmentExtern Agency & IT team
Testing Extern Agency & IT team
Launching Business Stakeholders
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Migration Solution
Step 1
Break the project (development & design) into phases
Step 2
Contract freelancers to help the agency with parts of the development & design
Step 3
Push to launch in time a functional Beta version of the website, approved by business stakeholders