Download - City of Malmö Easy access to voting makes the election more available - and even more fun
Malmötoday
• 312 000 inhabitants
• 174 nationalities,
many of which come
from non democratic
countries.
• 238 000 have the vote!
Previouslythe postoffice, but
since 2006 Local
Governments
(Election Committees)
in Sweden have been
responsible for early
voting.
A completenew profile
Students at the
Malmö University
were given the task
of making
new graphics and created
the slogan;
””Raise your voice!”Raise your voice!”
Rap artist gets the message across
One of Sweden’s most
famous rap artists
made a popular rap song
on the importance
of democracy.
Vote and shop at the same time!
24 locations for early
voting,10 of which are
in shopping malls,
with especially designed
booths.
Immigrantsmeet immigrants!Immigrants and ethnic
Swedes encourage
voting all over the city.
Advantage: discussions
on democracy to be
held in many different
languages !
Efforts on marketing activities
- Adverts in cinemas
- Information in
6 languages
- Outdoor posters
- Talks on democracy
National election- 2010
14 000 young people
becoming 18 years of age
- possible first time voters.
The importance of
getting young people
into the habit of voting.
National election 2010- result in Malmö
+ 2,07% general
+ 4,4% first time voters
• 80 000 people wanted
to pre vote – mainly in
the shopping malls