Cityof Malmö

Easy access to voting

makes the election

more available

- and even more fun.

Malmötoday

• 312 000 inhabitants

• 174 nationalities,

many of which come

from non democratic

countries.

• 238 000 have the vote!

HistoricallyMany areas of the city have a

very low participation rate.

Previouslythe postoffice, but

since 2006 Local

Governments

(Election Committees)

in Sweden have been

responsible for early

voting.

A completenew profile

Students at the

Malmö University

were given the task

of making

new graphics and created

the slogan;

””Raise your voice!”Raise your voice!”

Rap artist gets the message across

One of Sweden’s most

famous rap artists

made a popular rap song

on the importance

of democracy.

Vote and shop at the same time!

24 locations for early

voting,10 of which are

in shopping malls,

with especially designed

booths.

Immigrantsmeet immigrants!Immigrants and ethnic

Swedes encourage

voting all over the city.

Advantage: discussions

on democracy to be

held in many different

languages !

Efforts on marketing activities

- Adverts in cinemas

- Information in

6 languages

- Outdoor posters

- Talks on democracy

Result

54 000 pre voted

+ 2% in the total result

After many years of

decline an upward

swing !

2009 - EU election

The same thing

happens…

+ 8% of Malmö

citizens choose to vote

National election- 2010

14 000 young people

becoming 18 years of age

- possible first time voters.

The importance of

getting young people

into the habit of voting.

Democracy Ambassadors

Hired to work

with 18 year

olds and

immigrants

National election 2010- result in Malmö

+ 2,07% general

+ 4,4% first time voters

• 80 000 people wanted

to pre vote – mainly in

the shopping malls

2014 -the super yearof elections!

Both EU and national

elections within

3 months!

We will work on new

challenges !