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The New Age of SocialNetworking
David Liu ([email protected])Founder, CEO of Jiepang
November 17, 2010
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“Social networking hardware”
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Shelter
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Coffee
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The Old Age of Social Networking
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The PC Age
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“A computer on every desk…”
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Dial up Internet
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Early forms of social networking services
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The Digital Camera Age
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Dave’s first digital camera
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Then there were webcams, and they spread fast
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And digital cameras started appearing at every party
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When you know there are a lot of digital cameras
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Faster Internet led to more photos of ourselves online
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And then Friendster was born
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• Online photos meets social networkingRight timing meets right model
• Private Social GraphStrictly just friends and their friends; dating angle
• Limited social interactionsTestimonials don’t last forever
• Epic fail to scaleConstant server crashing
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After Friendster, there was MySpace
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• Wildly customized profilesTons of social expression and interaction. Accidentalthird party widget platform, e.g. YouTube, Slide, thatmatured late (MySpace Developer Platform).
• Positioning as a media companyMajor focus on media content (e.g. Yahoo!) versustechnology company (e.g. Google)
• “Virtual friends” social graphBased on your real friends plus whoever you can get,e.g. Tom is your first friend, Tila Tequila’s over1,000,000 MySpace friends
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After MySpace, there was Facebook
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• From Harvard to Microsoft Started with schools,quietly opened to companies and high schools, andtoday everyone
• Real life, real name social graph• Based on your real friends• Naturally evolved with users from people fromyour campus to everyone from your “real life”
• Positioning as a technology company• “Social utility” and social algorithms• Facebook Developer Platform for makingmodern software social (e.g. Microsoft-Adobe,Facebook-Zynga)
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The Mobile Age
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After a PC was on every desk, a mobilephone had to be in every pocket
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When you know there are a lot of mobile phones
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In addition to Facebook, there was Twitter
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From SMS to SNS -140 character updates
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• “Tweets”Real-time, short message updates to answerthe question “What are you doing?”
• Making content distribution socialOpinion leaders, Celebrities, Media & the“Re-Tweet” button
• Completely open social graphOne way following, based on information andfriends
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When you know a lot of people use Twitter
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Shelters PCs Digital Cameras Mobile Phones
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What’s the next major agefrom new hardware?
(Hint: It’s related to what I am working on.)
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The Location Age
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Foursquare
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Foursquare
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Foursquare
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Foursquare
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• “Check-in’s”Real-time geolocation updates to answer the question“Where are you?”
• Syncing check-in’s to Facebook and TwitterFoursquare as a third party client app
• Location-based social graphWho you share your location with + who you meet atlocations, i.e. your offline social life
• Why Google failed with Latitude and Buzz• Why Facebook and Twitter will differ• Early, but the numbers are interesting (Foursquare 0> 1M > 5M). So is the investor.
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“Everything that hashappened in the US, will
happen in China”
Alibaba Founder & Chairman, Jack Maon The Charlie Rose Show
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Foursquare successfully introduced location-based SNS to the US
See friends’ locations Check-in on the go Sync to SNS Collect badges
43
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At Jiepang, we’re introducing location-based SNS to China
See friends’ locations Check-in on the go Sync to SNS Collect badges
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Chinese peoplehave offline sociallives.Jiepang seeks to organize andimprove these offline social lives
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10,000+Number of peoplechecked in yesterdayon JiepangOver 170,000 users (November 17, 2010).40% use Android or iPhone. 50% are fromBJ, SH, GZ.
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Jiepang efficientlysyncs our offlinesocial lives toSina Weibo,Kaixin001,Douban, RenRen
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Jiepang partnerswith locationssuch as HTC, SPRCoffee,McDonalds, DairyQueen, Nike,Adidas, HP, Dell,and more
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Foursquare partnered with Starbucks to bring peoplecloser together at Starbucks stores in the US
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Jiepang partners with Starbucks to bring people closertogether at Starbucks stores in China
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The New Location Age of Social Networkingchanges everything…
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…back to the old age of social networking.
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Thank you!Add me as a friend
http://jiepang.com/dave
David Liu ([email protected])Founder, CEO of Jiepang