Download - choco d amour final
BIOGEN
Keep it…Stay fit
Md. Hamid Hussain, CEOMd. Habibul Hasan Mazumder, Finance DirectorAfrin Sultana Chowdhury, Marketing Director
Management Team
MissionEnsuring better health using chocolate as a common medium
VisionTo be a dominant name in world chocolate industry by increasing 10% sales every year
Why Chocolate??
• Everybody loves chocolate• Improves Circulation• Lowers LDL Cholesterol • Increases HDL Cholesterol• Excellent carrier for active
ingredients • Highly stable
Lactobacillus acidophillus
•Lowers blood cholesterol•Increased gut absorption•Improved immune system•Re-colonization of good bacteria•Lowers Risk of Heart Disease•Reduces Blood Pressure•Contain natural antioxidants
Bifidobacterium longum
•Prevent diarrhea in infants and childrens•Prevent travelers diarrhea•Treatment of ulcerative colitis•Improved lactose tolerance•Prevent food allergies
The Good Bacteria
Ingredients• Cocoa• Coconut sugar• Yacon root powder• Cocoa butter• Vanilla• Milk (for milk chocolate)• Bacterial inoculum
Nutrition facts• Fat-9%
Saturated Fat-18%• Cholesterol-0%• Sodium-0%• Total carbohydrate-4%
Dietary fiber 3g-12%Sugars-6g
• Calcium-30%• Iron-4%
Percent daily values are based on a 2000 calorie dietCalories 2000
Total fat Less than 65gSaturated fat Less than 25gCholesterol Less than 300mgSodium Less than 2400mgTotal carbohydrate 375gDietary fiber 25gCalories per gram
Fat-9 Carbohydrates-4 Protein-4
Manufacturing Process
Bangladesh
South Asia
Developed countries
Patent
Product Category
Size Price
Small 15 Taka
Medium(7 Bars)
100 Taka
Large(30 Bars)
580 Taka
Target CustomersUpper class Upper-middle class Middle class
Item Proposed (Tk)Land Fixed asset.
Building 24 lacsMachineries & Equipment
1.5 cror
Furniture & Fixture 15 lacsVehicle (Van, Truck if any) 25 lacs
Others (Specify) 10 lacsPatent 2.5 lacs
Description Cost (yearly)
Utilities (gas, electricity, water)
3.6 lacs
Repair and maintenance cost
2.4 lacs
Cost of raw materials 20 Lacs
Wages/ labour cost 47.5 Lacs
Total 3 Cror taka
Balance Sheet
Total seed funding30 Million Taka
Market share analysis
Yearly intake of Chocolate (in lbs)0
5
10
15
20
25
30
USAAustraliaAsiaGermanySwitzerlandUAEBangladesh
Year0 Year1 Year2 Year3 Year4 Year5
-60000000
-30000000
0
30000000
60000000
90000000
Expectet Passimistic Optimistic
Break Even Analysis
6 Months 6 Months6 Months
Choco D’ Amour Timeline
Choco D’ Amour in Lab
Pilot project High level Production New offering
Tk. 15 M Tk. 3O MTk. 20 M
• Established chocolate companies
• Political instability
• First in Bangladesh• Technology development and
innovation
• Less popularity of Probiotics • No existing brand image
• Heath benefits• Price• Unique features
Strengths Weakness
ThreatsOpportunities
SWOT Analysis
Variation in Package Color:• Australia- Yellow• China- Red• India- Blue• Greece- White• Spain- Yellow and Red
Variation in Shapes
Point of Differentiation
Competitors
International
Local
Marketing Strategy
Month 1-3
Month 3-6
Month 6-12
Year 1 Year 2 onwards
Leaflets/handbills √ √ √
Billboards √ √ √ √ √
Electronic billboards √ √ √ √ √
Radio adverts √ √ √ √ √
TVC √ √ √ √
Newspapers √ √ √ √ √
Internet adverts √ √ √ √ √
Personal selling √
Trade shows √ √ √ √
Public transport paint √
Celebrity Endorsers
KEEP IT……STAY FIT
Research and Development
• New strain development• New flavors
• New products
Corporate Social Responsibility
• “Selai didimoni” donation fund• Rural school educational program• Tide-Ebb flag in Saint martin
Evidence
An Add…