BIOGEN

Keep it…Stay fit

Md. Hamid Hussain, CEOMd. Habibul Hasan Mazumder, Finance DirectorAfrin Sultana Chowdhury, Marketing Director

Management Team

MissionEnsuring better health using chocolate as a common medium

VisionTo be a dominant name in world chocolate industry by increasing 10% sales every year

Why Chocolate??

• Everybody loves chocolate• Improves Circulation• Lowers LDL Cholesterol • Increases HDL Cholesterol• Excellent carrier for active

ingredients • Highly stable

Lactobacillus acidophillus

•Lowers blood cholesterol•Increased gut absorption•Improved immune system•Re-colonization of good bacteria•Lowers Risk of Heart Disease•Reduces Blood Pressure•Contain natural antioxidants

Bifidobacterium longum

•Prevent diarrhea in infants and childrens•Prevent travelers diarrhea•Treatment of ulcerative colitis•Improved lactose tolerance•Prevent food allergies

The Good Bacteria

Ingredients• Cocoa• Coconut sugar• Yacon root powder• Cocoa butter• Vanilla• Milk (for milk chocolate)• Bacterial inoculum

Nutrition facts• Fat-9%

Saturated Fat-18%• Cholesterol-0%• Sodium-0%• Total carbohydrate-4%

Dietary fiber 3g-12%Sugars-6g

• Calcium-30%• Iron-4%

Percent daily values are based on a 2000 calorie dietCalories 2000

Total fat Less than 65gSaturated fat Less than 25gCholesterol Less than 300mgSodium Less than 2400mgTotal carbohydrate 375gDietary fiber 25gCalories per gram

Fat-9 Carbohydrates-4 Protein-4

Manufacturing Process

Bangladesh

South Asia

Developed countries

Patent

Product Category

Size Price

Small 15 Taka

Medium(7 Bars)

100 Taka

Large(30 Bars)

580 Taka

Target CustomersUpper class Upper-middle class Middle class

Item Proposed (Tk)Land Fixed asset.

Building 24 lacsMachineries & Equipment

1.5 cror

Furniture & Fixture 15 lacsVehicle (Van, Truck if any) 25 lacs

Others (Specify) 10 lacsPatent 2.5 lacs

Description Cost (yearly)

Utilities (gas, electricity, water)

3.6 lacs

Repair and maintenance cost

2.4 lacs

Cost of raw materials 20 Lacs

Wages/ labour cost 47.5 Lacs

Total 3 Cror taka

Balance Sheet

Total seed funding30 Million Taka

Market share analysis

Yearly intake of Chocolate (in lbs)0

5

10

15

20

25

30

USAAustraliaAsiaGermanySwitzerlandUAEBangladesh

Year0 Year1 Year2 Year3 Year4 Year5

-60000000

-30000000

0

30000000

60000000

90000000

Expectet Passimistic Optimistic

Break Even Analysis

6 Months 6 Months6 Months

Choco D’ Amour Timeline

Choco D’ Amour in Lab

Pilot project High level Production New offering

Tk. 15 M Tk. 3O MTk. 20 M

• Established chocolate companies

• Political instability

• First in Bangladesh• Technology development and

innovation

• Less popularity of Probiotics • No existing brand image

• Heath benefits• Price• Unique features

Strengths Weakness

ThreatsOpportunities

SWOT Analysis

Variation in Package Color:• Australia- Yellow• China- Red• India- Blue• Greece- White• Spain- Yellow and Red

Variation in Shapes

Point of Differentiation

Competitors

International

Local

Marketing Strategy

Month 1-3

Month 3-6

Month 6-12

Year 1 Year 2 onwards

Leaflets/handbills √ √ √

Billboards √ √ √ √ √

Electronic billboards √ √ √ √ √

Radio adverts √ √ √ √ √

TVC √ √ √ √

Newspapers √ √ √ √ √

Internet adverts √ √ √ √ √

Personal selling √

Trade shows √ √ √ √

Public transport paint √

Celebrity Endorsers

KEEP IT……STAY FIT

Research and Development

• New strain development• New flavors

• New products

Corporate Social Responsibility

• “Selai didimoni” donation fund• Rural school educational program• Tide-Ebb flag in Saint martin

Evidence

An Add…