Asia Pacific’s Leader in Performance Advertising
www.tyroo.com
Central | Retargeting | Mobile
Tyroo Media: At a Glance
Amongst the TOP 3 customer
acquisition channels for
e-commerce advertisers
Multi-screen, multi-format
delivery capability across web
and mobile
Very high active ratio of
clients in the region within
e-commerce, internet
classified, mobile & BFSI
Pricing models to suit last mile
trackable action
Works on world-class technology
platforms built by in house
technology team
Serving over 50 million clicks
across 15,000+ publishers.
3 `TOP
180 Million+ UU Reach across
15 Emerging Markets
Part of SVG media & incubated
in 2007
Presence in key markets:
Our Regional Presence
India
South East Asia
Middle East
5 Offices – 15 Markets – Tyroo building performance beyond search
Few Facts
900 Million Mobile Devices in India and 250 Million Savings Accounts
Luxury Cars Sold every Year in India and Brazil almost similar
Largest single order of 250 Airbus Planes by an Indian Airline
98% Indians Consume Internet in English
Online Shopping Landscape India
• Online Shoppers Penetration growing at 50% YoY of
Internet Population
• India the next frontier after China with 400 Million
Internet Users by 2016 and start of next 7 years of Online
Commerce Boom
• 20% spend contribution to Digital Media Spends0
100
200
300
400
500
600
700
20132014
20162020
MM Internet Users
Online Shoppers
• Growth in Cart value due to Electronics and Fashion Apparel Category
• Newer Categories like Jewellery / Home Décor seeing up take
• 10 Billion USD Online Product Commerce Market by 2016
0
10
20
30
40
50
60
70
2011 2013 2015 2017
USD Order Value
USD Order Value
Key Players and Funding
Category Advertiser Name Funding Raised # Transactions Per Day
Horizontal Flipkart 1.8 Billion USD 55,000
Marketplace Snapdeal 1.05 Billion USD 50,000
Marketplace Amazon 2 Billion USD 30,000
Fashion Myntra 160 Million USD 22,500
Marketplace Ebay 150 Million USD 20,000
Fashion Jabong 160 Million USD 18,000
80% Affiliate Commission Contribution in India
100 Million USD each for
top 3 players on Diwali special sale
Xiaomi – Flash Sale – 25,000 units in 3 Sec
Mobile 40% traffic contribution
Ref: Accel India Report
35%, 35%
21%
19%
8%
17%
# of Transactions Contribution
Fashion
Books
Electronics
Home Décor
Others
28%, 28%
7%
55%
3%7%
GMV Contribution
Fashion
Books
Electronics
Home Décor
Others
Interesting Facts
Build up Categories
0 1 2 3 4 5 6 7 8 9
Taxi Aggregators
Recharge
Jewellery
Beauty
# of Funded Players
# of Funded Players
Affiliate Marketing Landscape
30%
20%
5%
15%
30%
Publisher category Contribution
Coupons
CSE
Toolbars/Download
Cashback/Mobile Wallets
Others
• Commission % at par with Global Standards
• Funding happening in the publisher segment due to
Commerce opportunities
• 100% YoY growth for Publishers
Digital Channel % Spend Allocation
Search 35%
Social 25%
Display 10%
Affiliate 20%
Re-marketing 10%
Publisher Type Digital Channel Annual Earning Est.
Coupon CouponDunia.com 3 Million USD
Cashback Cashkaro.com 2 Million USD
CSE Mysmartprice.com 2 Million USD
Top advertiser Spend Allocation
Difference
India Vs Global Affiliate Programs
OPPORTUNITIES
• % Consumers are growing 100 YoY
• Major activation on Mobile hence SEO
advantage of existing publisher not
sustainable as lead
• Mature Affiliate Networks to manage
Integration Needs
CHALLENGES
• Attribution to Integration Challenges
• Validation – reporting cycle is 30 days +
due to COD 80%
• Payment Terms of 90-120 due to high
reconciliation disputes