Download - CD Summit 2015: Cisco's John Blackney
Service Provider industry needs remain unchanged
Agility
New
Revenue
Streams
CAPEX/OPEX
reduction
Faster
Time
to Market
Scalable
Capacity
50 billion ‘things’ online by 2020
6.307
6.721 6.894 7.347 7.83
0
10
20
30
40
50
2003 2008 2010 2015 2020
Bill
ions o
f D
evic
es
World Population
50BillionSmartObjects
Several technologies are coming together to enable the Service Provider transformation
These will accelerate the pace of change
Open Source, Open APIsEnabling Faster Innovation and Wide ParticipationOpen
Source
NFVSDNNetwork Functions Virtualization (NFV)
Transforming Network Architectures & Operations
Software Defined Networking (SDN)Abstracting to Better Application & Network Interaction
Open, Elastic, Application/Device/Customer Centric
Devices/Applications
Services construction layer
Programmable Network
Open
APIs
Open
APIs
Launch Virtualized
Managed Services
Leverage a centralized
customer-facing portal
to up/cross-sell
new services
Agility to develop and
launch new services
to market faster
Leverage big
data to
monetize
insights
Increase Revenue
Deploy New
M2M Solutions
Automated Sales
Cycle ManagementExpedited Service
Provisioning
Common Cloud
Platform across
Functions
Virtualized
Service Creation
and Delivery
Customer Managed
Ordering via
Central Portal
Orchestrated
Customer
Support
Decrease OpEx
As always, organizational change will be the most
difficult aspect
Devices/ApplicationsService creators/
champions
Merged
Networks / IT
Fundamental systems, processes and
organisational setup will dramatically change
New IT / DevOps approach required
Network management innovation
Rapid service creation/sales capability
Need to move nowThe market will disrupt - Significant Value At Stake
Redefine the organisation in terms of structure/metrics
There will be a grab for scarce resources – secure key people now and retain others.
Reengineer broader processes.
Redefine the marketing approach given the speed of service creation.
Appoint end-to-end product champions.