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Case Study Analysis Of A Company: MediSys Corp.
-Launch of IntenseCare Monitoring System.
Made By:- Nidhi Ladha Deepali Saxena C. Rajesh Reddy Utkarsh Bafna Murugesh Thevar Ria Shroff Dhruvang Gokani
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Flow of the Presentation
1.• Introduction
2.• History of the company
3. • Mission of Medisys
4. • Protagonists
5. • Facts of the case
6. • Assumptions
7. • Strategy applied
8. • Issues
9. • Solution by top level management
10 • Solutions
11 • Conclusion
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Establishment 2002
Growth
Employment (1750)
ProductsManufacturing unitHistory
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Mission Of IntenseCare
“Launch an innovative, world class MediSys product by August 2009”.
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Art Beaumont(President)
Valerie Merz
(Marketing
Manager)
Jack Fogel(Senior
Production
Manager)
Aaron Gerson(R&D team
Member)
Bret O’BRIEN
(Manager- product
Engineering)
Dipesh Mukherje
e(Manager- Software
Design)
Karen Baio
(Representative of
Regulatory Affairs)
Protagonists
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MEDISYS CORP. FACTS
Entrepreneurial culture of the
company
Change of culture
Time management
Intense pressure
Interpersonal conflicts
Tough competitors
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Assumptions
– Merz thought that if competitors product and IntenseCare’s product were to be launched in a day’s difference, her company would not be able to sustain it.
– The cross functional teams and speeding up the process of product development would probably face the competitors.
– Mukherjee texted there are bigger problems about to come.– Fear of not meeting the deadlines for product launch.
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StrategiesBrainstorming
Cross functional Team
Systematic communication
Parallel development process
Project Leader for every core team
New process for product development
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Our solutions : Conducting training sessions for the employees to improve the
efficiency and a competitive advantage should be developed by the employees.
Strategy applied by Company: Appointment of the new President.
Fasten the new product development team process by forming a new core functional team.
Issue 1:Competitors Product and IntenseCare’s product were to be
launched in a day’s difference .
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Our solutions: Training towards BHAG.
Strategy applied by Company: the new president integrated all the domain and formed a new executive
team.
Issue 2: Managers of various departments were only concerned about their own department and not for the
company as a whole.
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Our solutions: Frequent meetings between employees and manager.
Strategy applied by Company: Designating a project leader for every core team for
mediating.
Issue 3: Lack of trust and communication between the employee and manager.
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Our solutions: Increase the duration of deadline and technological upgradation.
Strategy applied by Company: No measure was taken by the company.
Issue 4: Recession:- Overburden of work to existing employees.
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Our solutions: Training and motivating the employees, appraisals techniques.
Strategy applied by Company: No strategy applied.
Issue 5: Lack of self confidence and team work during difficult times and handling pressures.
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Our solutions: Organizing Art of living and Employee Engagement programs.
Strategy applied by Company: Frequent brainstorming sessions
were held in the company
Issue 6: Lack of coordination and hateredness between employees.
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Our solutions: Whistle Blower Policy can be initiated.
Strategy applied by Company: No Steps Taken towards this
issue.
Issue 7: Grapevine communication
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Our solutions: A strategic plan should be adopted i.e SMART GOAL
Strategy applied by Company: Proper delegation of work to various teams
via channel
Issue 8: No strategic planning.
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Conclusion
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FUNCTION OF HR MANAGER
Job Performance
Interpersonal Relationship
Department Morale
Policies and Procedures
Employee Advocacy
Human Resource Manager’s Duties
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