case: stratenmakers

werken voor: (logo’s + screenshot)

250% more quotation requests

4000% more CV’s uploaded

Building a website is like riding a bicycle

B

A

B

A

Look at and listen to end users!

The UX Toolkit

Persona

Focus group

Paper protoype

Card Sorting

Klant worden?

Particulier

Zakelijk

Kwebbelaars.nl

Cognitive Walkthrough

Ensure that all information conveyed with color is also available without color.

Accessibility

Usertest

Limitations of TA

• Inaccuracy• people generate causal theories about behavior

• Incompleteness• some processes are are unconscious or difficult to verbalize

• Interference• disruption of task flows

Usertest

Retro Eye Cue

case: stratenmakers