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case: stratenmakers. werken voor: (logo’s + screenshot). 250% more quotation requests. 4000% more CV’s uploaded. B. B. A. A. Building a website is like riding a bicycle. Look at and listen to end users!. The UX Toolkit. Persona. Focus group. Paper protoype. Card Sorting. - PowerPoint PPT Presentation

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Page 1: case: stratenmakers

case: stratenmakers

Page 2: case: stratenmakers

werken voor: (logo’s + screenshot)

Page 3: case: stratenmakers

250% more quotation requests

Page 4: case: stratenmakers

4000% more CV’s uploaded

Page 5: case: stratenmakers

Building a website is like riding a bicycle

B

A

B

A

Page 6: case: stratenmakers

Look at and listen to end users!

The UX Toolkit

Page 7: case: stratenmakers

Persona

Page 8: case: stratenmakers

Focus group

Page 9: case: stratenmakers

Paper protoype

Page 10: case: stratenmakers

Card Sorting

Klant worden?

Particulier

Zakelijk

Kwebbelaars.nl

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Cognitive Walkthrough

Ensure that all information conveyed with color is also available without color.

Accessibility

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Usertest

Limitations of TA

• Inaccuracy• people generate causal theories about behavior

• Incompleteness• some processes are are unconscious or difficult to verbalize

• Interference• disruption of task flows

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Usertest

Retro Eye Cue

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Page 15: case: stratenmakers
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case: stratenmakers


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