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CAPTURE THETHOROUGHBRED AUDIENCE
T H E T H O R O U G H B R E D I N D U S T R Y ’ S O F F I C I A LD ATA B A S E F O R R A C I N G I N F O R M AT I O N
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The Thoroughbred-industry owned resource for racing information and statistics. Through its powerful online presence and partnerships
with North American racetracks, EQUIBASE IS THE MOST USED AND TRUSTED WEBSITE BY THOROUGHBRED PROFESSIONALS AND RACING ENTHUSIASTS.
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EQUIBASE IS THE DAILY DATA AND INFORMATION LIFELINE TO INDIVIDUALS AND ORGANIZATIONS THROUGH SUCH VALUED PRODUCTS AS:
Reach over
700,000Monthly Visitors
VIRTUAL STABLEALERT-BASED TRACKING OF TRAINERS, JOCKEYS, AND OWNERS THROUGH WORKOUTS, ENTRIES, AND RESULTS
ENTRIESFIRST SOURCE OF RACE-BY-RACE ENTRANTS AROUND THE COUNTRY
PROFILE PAGESSEARCH-BASED DATA ON HORSES, TRAINERS, JOCKEYS, OWNERS, RACETRACKS, AND GRADED STAKES
RESULTSUP-TO-THE-MINUTE INFORMATION ON LIVE RACING AND HISTORICAL RESULTS AT ALL NORTH AMERICAN TRACKS
HANDICAPPING PRODUCTSONLINE CONTENT, BOTH FREE AND FOR PURCHASE, OF BEGINNER TO EXPERT PRODUCTS OF RACING DATA USED PRIMARILY FOR WAGERING PURPOSES
WORKOUTSTRACK-BY-TRACK REPORTING OFHORSES TRAINING AND WORKOUTS
BARRY IRWINKentucky Derby Winning Owner & Racing Syndicate Manager for Team Valor
My office staff at Team Valor and I find Equibase’sVirtual Stable to be an indispensable part of our daily operation.
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REASONSto Advertise
OUT OF 4.0TRUST RATING3.9
OUT OF 4.0QUALITY BRAND RATING3.8
ONLY USE EQUIBASEAS THEIR ONLINE RESOURCE33%
OPTIONSFOR DYNAMIC ADVERTISINGNEW
CUSTOMIZEDPACKAGES ARE AVAILABLEYES
VISITORSTHAN OTHER INDUSTRY SITESMORE
*The Matrix Group Study 2013 **Google Analytics 2013
USERS INVEST OR PARTICIPATE IN THOROUGHBRED COMMERCE
200K+
SPENT ON EACH VISIT TODESKTOP WEBSITE
9 MIN
SITE VISIT GROWTHFROM 2012-2013
20%
VISITS PER USERPER MONTH
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TERENCE COLLIER
Innovation, efficiency and information at lightning speed…Equibase has literally transformed access to pedigrees and racing statistics.
Fasig-Tipton, Thoroughbred Sales Company
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VISITS PER USERPER MONTH
WEBSITETRAFFIC Trends & Growth
EQUIBASE REACHES MORE UNIQUE VISITORSTOTAL UNIQUE VISITORS COMPETE.COM
EQUIBASE LEADS IN TOTAL VISITSTOTAL VISITS COMPETE.COM
09/2012 10/2012 11/2012 12/2012 01/2013 02/2013 03/2013 04/2013 05/2013 06/2013 07/2013 08/2013
0K
200K
400K
600K
800K
643,183
470,386
162,229
107,088
50,565
equibase.com drf.com bloodhorse.com paulickreport.com tdn.com
09/2012 10/2012 11/2012 12/2012 01/2013 02/2013 03/2013 04/2013 05/2013 06/2013 07/2013 08/2013
0M
2M
4M
6M
5,169,916
equibase.com
3,575,848
drf.com
741,651
bloodhorse.com
265,508
paulickreport.com
178,510
tdn.com
166%
INCREASEin monthly visits from
2009 to 2013(1.5 million to 4 million)
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MOBILE WEBSITE STATS
5,700,000 MONTHLYPAGE VIEWS
600,000 MONTHLYVISITS
9.7 PAGESPER VISIT
7:28 AVERAGE TIMEON SITE
30% UNIQUE VISITOR GROWTHFROM 2012-2013
20% HANDICAP USINGTHEIR SMARTPHONE
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MOBILE APP STATS
TODAY’S RACING APP
167,552
100,637
66,915
TOTALUSERS
ANDROIDUSERS
APPLEUSERS
200,000DAILY PAGE VIEWS
575,000DAILY PAGE VIEWS
AUGUST 2012 AUGUST 2013
Brings you the most current horse racing Entries, Changes, Results, Race Schedule and Video Replays from every North American Thoroughbred track. Available for Apple and Android.
175%
INCREASE
88
DEMOGRAPHIC PROFILE
5.8% $250,000OR MORE19.4% GRADUATE
SCHOOL
55.4% $50,000 -$150,00030.3% SOME
COLLEGE21.6% 45-54YEARS-OLD
6.9% 18-34YEARS-OLD
14.4% $150,000 -$250,00034.6% COLLEGE
GRADUATE11.3% 35-44YEARS-OLD
24.4% UNDER$50,00014.2% HIGH
SCHOOL32.2% 55-64YEARS-OLD
28.0% 65OR OLDER
AGE EDUCATION INCOME
Equibase, whether online or on my phone, is the first and last place I look to track entries,results, and statistics for our entire industry. Regardless of the question, Equibase has the depth and breadth of information to provide an answer.
VINCE GABBERTKeeneland, Race Course & Thoroughbred Sales Company
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RATE CARD
DISPLAY BANNER ADVERTISING LOCATION RATESIZE
Home Page
Area Takeover
Home Page Takeover
Run of Site
728x90
300x250
728x90
300x250
$18 CPM
$17 CPM
$15 CPM
$12 CPM
$2,500 per day
$30 CPM
Home Page Banner for approved advertisers
Any Equibase.com pages except the Home Page
Two 140x700,728x90, 300x250
Two 140x700,728x90, 300x250
All above the fold placements on page
All above the fold placements on page
OTHER AD TYPE INCLUSIONS RATEDESCRIPTION
Email Blast
Marketplace Links
Handicapping Contest Sponsorship
Virtual Stable “Day of Race” & “Carryover” Notification Logo/Link
Virtual Stable Sponsorship
Segmented Email Blast
$3,500 each($3,000 for 2+)
$200 per month
$3,000 per contest
$1,000 per month
$10 CPM
$2,500 each
Direct Marketing Email sent by Equibase, full reporting provided
Home page, and many other high traffic pages throughout equibase.com
Email blasts, banner ads, social media,& Inside Track E-newsletter
Virtual Stable “Day of Race” &“Carryover” Email notifications
Large banner placed at the top of the notification
Email sent to a targeted list
Email Blast sent to Equibase customer opt-in mailing list, approx. 150,000 addresses
Company name text link in our popular classifieds section
Sponsor a handicapping contest hosted by Equibase. Your logo
on all promotions
120x60 static Logo/Link included on average of 300,000
notifications sent per month
700x100 static banner ad on Virtual Stable email notifications
The discounted price applies if the total number being sent is
less than half of the full list size, otherwise the regular price applies
MOBILE BANNER ADVERTISING LOCATION RATESIZE
Mobile 320x50 $10 CPMRun of Site on mobile.equibase.comand/or Today’s Racing App
Effective December 2013
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PLACEMENTS HOME PAGE
HOME PAGE
Size(s): 728x90
Location: Home page banner forapproved advertisers.
Cost: $18 CPM
HOME PAGE
Size(s): 300x250
Location: Home page banner forapproved advertisers.
Cost: $17 CPM
HOME PAGE TAKEOVER
Size(s): 728x90, 300x250, Two 140x700
Location: All above the foldplacements on page.
Cost: $2,500 per day
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PLACEMENTS AREA TAKEOVER
AREA
Size(s): 728x90, 300x250, Two 140x700
Location: All above the foldplacements on page.
Cost: $30 CPM
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RUN OF SITE
Size(s): 300x250
Location: Any equibase.com pages,excluding Home page.
Cost: $12 CPM
PLACEMENTS RUN OF SITE
RUN OF SITE
Size(s): 728x90
Location: Any equibase.com pages,excluding Home page.
Cost: $15 CPM
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PLACEMENTS MOBILE
MOBILE
Size(s): 300x250
Location: Banner on mobile.equibase.comand/or Today’s Racing app.
Cost: $10 CPM
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SUBMISSIONS
EQUIBASE COMPANY LLC821 Corporate DriveLexington, KY 405031-800-333-2211www.equibase.com
Accepted Formats: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . JPEG, GIF, SWF, HTML, 3rd Party Served
Max File Size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50kb
Animations: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Max 30 sec & Max 3 loops
Animation Frame Rates: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Flash: max 20fps, GIF: max 5fps
• Creative materials (within spec) to be provided no later than (3) three business days prior to launch.
• Discounted rates available for volume buys.
• Minimum purchase for banner advertising $1,000.
• Rates subject to change.
Updated November 2013
CARLIE AMBROSEManager, Sales & [email protected]
VICTOR ESPINOSA, JR.Vice President, Sales & [email protected]
SUBMIT TO:
(Unless otherwise specified)
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