CAMPAIGN SEGMENTATION SAMPLE TEMPLATE 1
Campaign Segmentation Sample Template
CAMPAIGN SEGMENTATION SAMPLE TEMPLATE 2
Implementing marketing segmentation into your ABM strategy will help to set your company apart from competitors. You do this by delivering the right message, to the right person, at the right time.
This is possible when you focus on common segment descriptors. This may include data, such as:
• Where your customers are in the world
• Where your customers purchase your product/service (online, catalog)
• Firmographic details, such as company, industry, job title
• Technologies used within their organization
• Potential spend/budget based on revenue and past purchases
• Who the decision-makers are within the company’s structure
Before you begin creating your segments, you should keep the following tips in mind:
• Don’t be too broad or your niche competitors will surpass you.
• Focus on organizing your business by market segments, not the overall market.
• Manage segments globally (vs. regionally) to prepare for the dynamic global
economy.
• Conduct thorough research and analysis for your market segments to be
confident in who you’re targeting.
Next, let’s review the template you can use to create your sophisticated segmentation.
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Campaign Segmentation Sample Template
Goal:
Target Customer:
Notes:
Strategy:
Message:
Where:
Segments:
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How to Fill in Your Template
Here are examples of what to place in each section:
• Goal: What’s the purpose of your campaign? To boost revenue, brand awareness, etc.
• Target Customer: E-commerce businesses, past customers who purchased similar
product/service
• Notes: Particular group you want to single out, promotions you’ll offers, etc.
• Strategy: Launch a new product, use influencer marketing, create an email
newsletter series.
• Message: What you’ll say to attract your target customer (first-month free
promotion, discounted annual rate, a unique bundle for the first 100 customers)
• Where: The channels you’ll use to reach your audience, such as email, social
media, blog.
Segment 1:
Opted-in to your newsletter and uses specific technologies
Segment 2:
Opted-in to your newsletter and still searching for solutions
Segment 3:
Those researching solutions and don’t yet have technologies
Segment 4:
Those researching solutions and are enthusiasts about your product/service
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You can learn more by watching our free webinar on The Secret to Customer Obsessed Marketing Ops.
Free webinar
Building your marketing segments is only the first step. Next, you’ll have to test and
analyze them to see if you’re hitting more than you’re missing. If so, then you’ve found
a winner.
However, other segments may not make the cut. To make it easier to develop these
segments, you’ll need quality data. You can gather this from a quality customer data
platform.
Leadspace offers a CDP that not only stores data, but gathers it from first, second, and
third-party sources, and then provides AI-driven recommendations on who to target
(including ICPs, predictive scoring and Buyer Personas), how. and when.