Download - Cable TV Advertising Analysis – May 2015
Cable TV Analysis Monthly Report May 2015
About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.
Countrywide Tracking Coverage till May 2015Coverage SummaryTotal Cities: 16Total Head-ends: 93In-House Channels: 400+
S# CITIES CABLE HE1 KARACHI 21
2 LAHORE 31
3 ISLAMABAD 4
4 RAWALPINDI 6
5 MULTAN 10
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 2
10 BAHAWALPUR 1
11 RAHIM YAR KHAN 1
12 HYDERABAD 1
13 SUKKUR 1
14 GUJRAT 1
15 MUZAFARABAD 1
16 KHARIAN 1Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.
Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
Trend AnalysisComparison April 15 – May 15
Total Minutes of Corporate Commercial Air Time Only
* May 2015 CAT has increased by 05% as compare to April 2015.
Apr-15 May-15
207,393
213,627
Top 10 Categories% Share of Advt. (Corporate) Minutes
Personal Products
Financial Services
Home Appliances & ElectronicsMattress
Beverages
Confectionary
Cellular CommunicationOral Care
Fabrics
Home Decoration
28%
18%
11% 10%8%
6% 6% 5% 5%3%
Top 10 Advertisers% Share of Advt. (Corporate) Minutes
New Jubile
e Insu
rance Co. L
td
Unilever P
akistan (P
vt.) Lt
d
R&I Electr
onic
Poonia Broth
ers Pakist
an
Master E
nterpris
es
Trend Intern
ational
Continental Bisc
uits Lt
d.
Glaxo Smith
Kline Pakist
an Ltd.
Diamond Foam (P
vt.) Lt
d.
Telenor Pakist
an (Pvt)
Ltd.
21%
16%13%
11% 11%
7% 7%5% 5% 4%
Top 10 Brands% Share of Advt. (Corporate) Minutes
New Jubile
e Life In
suran
ce
Homage
Faiza
Cosmetics
Master M
olty Foam
Lifebuoy Sh
ampoo
Golden Pearl Cosm
etics
Tiger B
iscuits
Senso
dyne
Telenor
Al Kara
m
22%
14%12% 11% 11%
8% 8%5% 5% 5%
Top 10 Cable Networks% Share of Advt. (Corporate) Minutes
Gujranwala - DIGI
Lahore - Kundanz
Faisalabad - Amaze
Lahore - Wateen Telecom
Lahore - DIGI
Karachi - FMG
Peshawar - DIGI
Islamabad - Wateen Telecom
Karachi - DIGI
Bahawalpur - DIGI
15%
12% 12% 12%11% 11%
8% 8%
6%5%
Top 10 Channels% Share of Advt. (Corporate) Minutes
Gujranwala
- DiG
i - FW
Cinema
Lahore - K
undanz -
KM Gold
Gujranwala
- DiG
i - FW
Movie
Lahore - D
iGi -
FW-Cinema
Faisa
labad - A
maze - C
inema
Faisa
labad - A
maze - S
uper
Peshaw
ar - D
iGi -
OK Plus
Lahore - W
ateen Teleco
m - W Cine
Islamab
ad - W
ateen Teleco
m - W Cine
Lahore - D
iGi -
FW M
ovies
13%12% 11% 11% 10% 10%
9% 9% 8%8%
All Cities CAT % Share of Advt. (Corporate) Minutes
LahoreKarachi
Gujranwala
Rawalpindi
Faisalabad
Islamabad
PeshawarMultan
BahawalpurSukkur
Hyderabad
MuzaffarabadGujrat
Rahim Yar Khan
26%
21%
9%7% 7% 6% 6% 5%
3% 3% 2% 2% 1% 1%
Trend AnalysisComparison City Wise April 15 & May 15
Total Corporate CAT Minutes of Advertising
LahoreKarachi
Gujranwala
Rawalpindi
Faisalabad
Islamabad
PeshawarMultan
BahawalpurSukkur
Hyderabad
MuzaffarabadGujrat
Rahim Yar Khan
26%
21%
9%7% 7% 6% 6% 5%
3% 3% 2% 2% 1% 1%
27%
19%
7%
3%5%
6% 7%
13%
2% 3% 2% 3% 2% 1%
May-15 Apr-15
THE END
For query on DATA, please contact:OZONE SOLUTION
For other queries, please contact PAS at:[email protected]
Mr. IMRAN AHMED [email protected]
0300-8298311