Cable TV Analysis Monthly Report April 2015

About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.

Countrywide Tracking Coverage till April 2015Coverage SummaryTotal Cities: 16Total Head-ends: 93In-House Channels: 400+

S# CITIES CABLE HE

1 KARACHI 21

2 LAHORE 31

3 ISLAMABAD 4

4 RAWALPINDI 6

5 MULTAN 10

6 FAISALABAD 7

7 PESHAWAR 4

8 KOHAT 1

9 GUJRANWALA 2

10 BAHAWALPUR 1

11 RAHIM YAR KHAN 1

12 HYDERABAD 1

13 SUKKUR 1

14 GUJRAT 1

15 MUZAFARABAD 1

16 KHARIAN 1Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.

Research Methodology:

Monitoring of Cable TV in Pakistan is challenging.

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.

To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Trend AnalysisComparison March 15 – April 15

Total Minutes of Corporate Commercial Air Time Only

* April 2015 CAT has decreased 22% as compare to March 2015.

March April

264,565

207,393

Top 10 Categories% Share of Advt. (Corporate) Minutes

Personal P

roducts

Confectionary

Cellular C

ommunication

Beverages

Mattre

ss

Financia

l Serv

ices

Chemical In

dustries

Home Care Pro

ducts

Fabric

sFo

od

17%16%

14%

11%

10%

7% 7%6% 6%

5%

Top 10 Advertisers% Share of Advt. (Corporate) Minutes

24%

13%

10% 9% 8% 8% 7% 7% 7% 7%

Top 10 Brands% Share of Advt. (Corporate) Minutes

14% 14%

13%

11%

9%9%

8%7% 7%

7%

Chart Title

Top 10 Cable Networks% Share of Advt. (Corporate) Minutes

16%

14%

11% 11%

9% 9%8% 8% 7%

7%

Top 10 Channels% Share of Advt. (Corporate) Minutes

Lahore - Kundanz - KM Gold

Multan - SOLO - GOLD

Gujranwala - DiGi - Fw Movie

Lahore - DiGi - FW Cinema

Faisalabad - Amaze - Cinema

Gujranwala - DiGi - FW Cinema

Lahore - DiGi - FW Movies

Multan - DiGi - FW Cinema

Multan - DiGi - FW Movies

Faisalabad - Amaze - Super

17%

12%

9% 9% 9% 9% 9% 9% 9%8%

All Cities CAT % Share of Advt. (Corporate) Minutes

LahoreKarachi

Multan

GujranwalaPeshawar

IslamabadFaisalabad

RawalpindiSukkur

Muzaffarabad

Bahawalpur

HyderabadGujrat

Rahim Yar Khan

27%

19%

13%

7% 7% 6%5%

3% 3% 3% 2% 2% 2% 1%

Trend AnalysisComparison City Wise Feb 15 & March 15

Total Corporate CAT Minutes of Advertising

LahoreKarachi

Multan

GujranwalaPeshawar

Islamabad

Faisalabad

RawalpindiSukkur

Muzaffarabad

Bahawalpur

HyderabadGujrat

Rahim Yar Khan

35%

17%

10%

5%

8%10%

5% 5%

1%

1%1% 2%

1% 0%

27%

19%

13%

7% 7% 6% 5%3% 3% 3% 2% 2% 2% 1%

March Apr.

THE END

For query on DATA, please contact:OZONE SOLUTION

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. IMRAN AHMED SHAIKHimran@ozonesolution.co.uk

0300-8298311