Download - Business plan presentation-vtk
Business Plan PresentationTopics to be Included
Company Name & Mission
Compelling Customer Need
Sustainable Competitive Advantage
Value Proposition: Revenue Model
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Success/Achievements to Date
Management Team & Core Competencies
Product & Prototype Development Plan
Market Introduction
Funding Required
Summary
Base for company success
Financial Projections
Plan for Success
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Business Plan PresentationCompany Name & Mission
2© 2012 VT KnowledgeWorks
Company name (& logo), address, and name of President/CEO (or presenter)
Company mission - elevator pitch be concise grab the attention of the audience must be based on customer need,
company’s competitive advantage and company’s value proposition
specify geographic region to be served
Business Plan PresentationCompelling Customer Need
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State the compelling customer need being met by your product
customer demographics give customer example
Describe product and its benefits include picture/graphic of product
State the size of the addressable market for product
use pie chart to show addressable versus total market
provide short list of potential customers include data sources
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Business Plan PresentationSustainable Competitive Advantage
4
State product’s competitive advantage in terms of customer need
How is this advantage sustainable patents pending, proprietary
intellectual property (IP), …
Use table or matrix to compare your product to top 3 competitors
base on customer needs
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Business Plan Presentation
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Value Proposition – Revenue Model
Use Value Chain diagram to show all steps required to make, market and sell product
highlight steps provided by company give examples of companies that may
provide other steps include all sales channels
State pricing strategy base on value pricing: how much
customer is willing to pay state expected gross profit (%), which
will be a function of industry served show value captured at each Value
Chain step© 2012 VT KnowledgeWorks
Business Plan Presentation
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Value Chain Diagram
The Value Chain Diagram is a linked set of the value-creating activities needed to design, produce, market, deliver, sell and support a product
A company should provide only those activities that require its core
competencies
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TechnologyProduct
Ideation & Development
Product Assembly Distributor Retail Store End Customer
Marketing/Sales
Customer ServiceComponent Suppliers
Company Activities
Activities by Others
Business Plan Presentation
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Success/Achievements to Date
When was business started
Product development to date clearly state level of development customer interactions & responses press releases & news articles
Catalog current IP position
Money raised & used to date amount & sources
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Business Plan Presentation
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Product & Prototype Development Plan
Product development & prototype roadmap milestones versus time chart proposed product launch date
State projected startup costs to reach each milestone
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Business Plan Presentation
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Management Team & Core Competencies
List (existing) key team members and their experience - expertise
include their core competencies state positions they will fill
State core competencies/key positions not filled by existing team members
show plan to fill these
If appropriate, list Advisory Board members and their experience - expertise
© 2012 VT KnowledgeWorks
Business Plan Presentation
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Market Introduction
Introduction to customer base proposed initial customers pricing strategy product evaluation – customer feedback time schedule & cost
Product launch regional – customer focus state introductory pricing if different
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Business Plan Presentation
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Financial Projections
Start with product revenues 5 years of projections show market penetration
Projected Income Statement revenues, cost of goods sold, R&D
expenses, marketing/sales expenses, general & administrative expenses
operating income
Projected Cash Flow
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Business Plan Presentation
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Financial Projections: Example
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Projected Revenues
2014 2015 2016 2017 2018 $-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
Business Plan Presentation
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Financial Projections Example
© 2012 VT KnowledgeWorks
Cash Flow
2012 2013 2014 2015 2016
$(20,000)
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
EBITDA CapExCash Balance Credit Line Balance
Business Plan Presentation
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Funding Required
Projected accumulated cash flow startup costs capital expenditures operating income accounts receivable – accounts payable
adjustments
Cash required against milestones uses of funds proposed current & future cash rounds
Projected exit strategy
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Business Plan Presentation
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Summary
3 - 4 Bullets Summarizing:
Difference from competitors in meeting customer need
Addressable market size
Projected 5-year revenue stream
Funding required Some measure of (projected) return
on investment
© 2012 VT KnowledgeWorks