business plan presentation-vtk

Business Plan PresentationTopics to be Included

Company Name & Mission

Compelling Customer Need

Sustainable Competitive Advantage

Value Proposition: Revenue Model

1

Success/Achievements to Date

Management Team & Core Competencies

Product & Prototype Development Plan

Market Introduction

Funding Required

Summary

Base for company success

Financial Projections

Plan for Success

© 2012 VT KnowledgeWorks

Business Plan PresentationCompany Name & Mission

2© 2012 VT KnowledgeWorks

Company name (& logo), address, and name of President/CEO (or presenter)

Company mission - elevator pitch be concise grab the attention of the audience must be based on customer need,

company’s competitive advantage and company’s value proposition

specify geographic region to be served

Business Plan PresentationCompelling Customer Need

3

State the compelling customer need being met by your product

customer demographics give customer example

Describe product and its benefits include picture/graphic of product

State the size of the addressable market for product

use pie chart to show addressable versus total market

provide short list of potential customers include data sources


Business Plan PresentationSustainable Competitive Advantage

4

State product’s competitive advantage in terms of customer need

How is this advantage sustainable patents pending, proprietary

intellectual property (IP), …

Use table or matrix to compare your product to top 3 competitors

base on customer needs


Business Plan Presentation

5

Value Proposition – Revenue Model

Use Value Chain diagram to show all steps required to make, market and sell product

highlight steps provided by company give examples of companies that may

provide other steps include all sales channels

State pricing strategy base on value pricing: how much

customer is willing to pay state expected gross profit (%), which

will be a function of industry served show value captured at each Value

Chain step© 2012 VT KnowledgeWorks


6

Value Chain Diagram

The Value Chain Diagram is a linked set of the value-creating activities needed to design, produce, market, deliver, sell and support a product

A company should provide only those activities that require its core

competencies


TechnologyProduct

Ideation & Development

Product Assembly Distributor Retail Store End Customer

Marketing/Sales

Customer ServiceComponent Suppliers

Company Activities

Activities by Others


7

Success/Achievements to Date

When was business started

Product development to date clearly state level of development customer interactions & responses press releases & news articles

Catalog current IP position

Money raised & used to date amount & sources



8

Product & Prototype Development Plan

Product development & prototype roadmap milestones versus time chart proposed product launch date

State projected startup costs to reach each milestone



9

Management Team & Core Competencies

List (existing) key team members and their experience - expertise

include their core competencies state positions they will fill

State core competencies/key positions not filled by existing team members

show plan to fill these

If appropriate, list Advisory Board members and their experience - expertise



10

Market Introduction

Introduction to customer base proposed initial customers pricing strategy product evaluation – customer feedback time schedule & cost

Product launch regional – customer focus state introductory pricing if different



11

Financial Projections

Start with product revenues 5 years of projections show market penetration

Projected Income Statement revenues, cost of goods sold, R&D

expenses, marketing/sales expenses, general & administrative expenses

operating income

Projected Cash Flow



12

Financial Projections: Example


Projected Revenues

2014 2015 2016 2017 2018 $-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000


13

Financial Projections Example


Cash Flow

2012 2013 2014 2015 2016

$(20,000)

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

EBITDA CapExCash Balance Credit Line Balance


14

Funding Required

Projected accumulated cash flow startup costs capital expenditures operating income accounts receivable – accounts payable

adjustments

Cash required against milestones uses of funds proposed current & future cash rounds

Projected exit strategy



15

Summary

3 - 4 Bullets Summarizing:

Difference from competitors in meeting customer need

Addressable market size

Projected 5-year revenue stream

Funding required Some measure of (projected) return

on investment
