Download - Business Intelligence para Mídias Sociais
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#SMWSP | @estevaosoares
Business Intelligencepara Mídias Sociais
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#SMWSP | @estevaosoares
#SMWSP #WebinarEnvie o seu tweet!
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#SMWSP | @estevaosoares
Social Media Monitoring
Social Media Analytics
Social Media Intelligence
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#SMWSP | @estevaosoares
Social Media Monitoring
Social Media Analytics
Social Media Intelligence
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#SMWSP | @estevaosoares
Social Media Monitoring
Social Media Analytics
Social Media Intelligence
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Monitoramento Tradicional
Palavra Chave + Concorrência (e olhe lá)
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Qualidade da coleta de dados limitada por conta do excesso de uso
de ferramentas gratuitas.
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Dados de Social Media
Pobre integração de dados
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Sobre a Relatividade de números altos/baixos
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Menções
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Menções
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Menções
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Menções
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#SMWSP | @estevaosoares
Processos de Inteligência
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ClubeW
Menções de ClubeWQuantidade de menções por dia durante o mês | Julho
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ClubeW
Menções de ClubeWQuantidade de menções por dia durante o mês | Julho
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ClubeW
Menções de ClubeWQuantidade de menções por dia durante o mês | Julho
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Cuidado ao analisar Word Clouds
Conteúdo gerado pela marca vs Conteúdo gerado pelos usuários
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Menos de 10 min 10 - 30 min 30 - 90 min 90 min - 6h 6 - 12h 12 - 24h 24 - 72h Mais de 72h
Mês XTempo de Resposta
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Amigo clubeW Dia dos pais Cupom inverno #100WineDays
Menções de CampanhasQuantidade de menções por dia | Mês de Agosto
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95.000citações de vinho
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5%7%
8%
34%
46%
#vinho #wine #musica #vino #instavinho
Principais hashtagsAssociadas a menções de vinho
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13%
15%
17%
55%
Música Comidas e Bebidas Esportes TV
45% 55%
Perfil + InteressesBaseado em amostra retirada dos interesses
cadastrados nos perfis dos usuários
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Blog Forum Geral Imagem Notícia Análise Vídeo
Tipos de páginaMenções diárias por tipo de página
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Uvas Brancas
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Consistência através da Metodologia
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ClubeW
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ClubeW
One Classic Premium
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0%
25%
50%
75%
100%
Classic One Premium
33%
63%50%
67%
37%
46%
4%
Negativo Neutro Positivo
Sentimento por Categoria do ClubeWAnálise baseada em porcentagem total de cada categoria | Junho
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0%
25%
50%
75%
100%
Classic One Premium
50%66%
51%
44%
34%49%
6%
Negativo Neutro Positivo
Sentimento por Categoria do ClubeWAnálise baseada em porcentagem total de cada categoria | Julho
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UGC Mídia Formal Mídia Wine
Distribuição diária de Conteúdo*UGC = Conteúdo Gerado pelo Usuário
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UGC Mídia Formal Mídia Wine
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Publicações Wine
Publicações da Wine / diaReferente ao conteúdo produzido nas redes da Wine
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UGC
Conteúdo Gerado pelo Usuário / diaReferente a produções dos usuários envolvendo a marca Wine Vinhos
Agosto
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Publicações Wine
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#SMWSP | @estevaosoares
Bibliografia
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#SMWSP | @estevaosoares
Bibliografia
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#SMWSP | @estevaosoares Ferramentas
brandwatch.com hootsuite.com socialbakers.com sproutsocial.com iconosquare.com socialfigures.com.br seekr.com.br opsocial.com.br mlabs.com.br tubularlabs.com nuvi.com agorapulse.com cyfe.com unionmetrics.com
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#SMWSP | @estevaosoares
EstevaoSoares.com/SMI
Social Media Intelligence
Bootcamp 6 semanas online
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Cheers!