Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 1
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
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Business Growth AccelerationImproving Your Findability, Unique‐ability, and Profitability
Ford SaeksLos Angeles, CA April 7, 2017
www.PrimeConcepts.com www.PrimeConcepts.com
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What Does It Look Like For YOU? Re‐think
Re‐frameRe‐focus
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Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 2
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
www.PrimeConcepts.com www.PrimeConcepts.com
Challenges• Buyer Behaviors
• More Informed / Choices
• Less Brand Loyalty
• Always Someone Cheaper
• Generational Differences
• Wearing Multiple Hats
• Finding & Retaining Talent
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www.PrimeConcepts.com www.PrimeConcepts.com www.PrimeConcepts.com
Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 3
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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B.S.www.PrimeConcepts.com
Conditioning?
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It’s not what
you know…
it’s what you do!
It’s not what
you know…
it’s what you do!
www.PrimeConcepts.com www.PrimeConcepts.com
Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 4
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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Your Business Will Grow Only as Fast as You do!
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Fordify.TV
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Prioritize
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If You’re Asking the Wrong Question…
Then the Answer Doesn’t Matter?
www.PrimeConcepts.comYour Logo
Wants and Needs?
Quality
Website, Social Media and Reviews?
Sales and Customer Service?
Quality of Products & Services?
Value for money?
www.PrimeConcepts.com
Net Promoter
Score 1 to 10?
“On a scale of 0 to 10, how likely are you to recommend
Screenmobile to a friend or a colleague?”
Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 5
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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What’s Important to Your Prospects?
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Reach and Attract Your Targeted Customers
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Message
“why”
Market
“who”
Method
“how”
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BENEFITSAsk “Which Means…?”
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If You Can’t Explain it Simply, You Don’t Understand it Well Enough!
Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 6
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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Are You Targeting Your Sales Approach?
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DominantGet it Done
InfluentialHave Fun, Socialize
SteadyGet a Long
ConscientiousGet it Right
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Sales Processes & Funnels
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Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 7
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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List Building ‐ Targeting
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• Answer the phone!
• Follow up on Referrals
• Engage Your Database
• Call Back Leads Fast
• First Impressions Count
Respond to Inquiries Fast!
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Web Form Inquires Sent Directly to Your Cell Phone
as a Text Message
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Send Your Forms via Email to Text Message
Just substitute a 10‐digit cell number for 'number' for each carrier:• AT&T: [email protected]• T‐Mobile: [email protected])• Verizon: [email protected] (text‐only), number@vzwpix (text + photo)
• Sprint: [email protected] or [email protected]
• Virgin Mobile: [email protected]
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Easy Video EmailPrimeConcepts.com/resources
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Word-of-MouthPOWER!
Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 8
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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“Don’t keep us (Your Business) a… Secret!
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“If you were referred to us, please let us know who we should thank.”
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“I’m never too busy to see if I can help any of your friends, family or colleagues with their ________ needs”
Encourage Referrals
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Your Outgoing Voice Mail Message:
“Please leave a message at the tone and if you were referred to us, please let us know who we need to thank…”
Encourage Referrals
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Make a List of Key
Influencers!
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Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 9
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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93% of all buying decisions start with an
online search
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Keywords Drive Traffic!
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What Does Your Digital Footprint Look Like Online?
Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 10
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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Update Your Website!
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Create itBorrow it
Buy it
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Reviews
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Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 11
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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Mystery Shop
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Imagine You’re
the Prospect
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• Use Photos
• Audio & Video
• Specific as Possible
• Add to Your Site & Social Media
• Capture from Yelp & Google
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iRig Mic
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Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 12
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
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Social Media
Databases
Social Media
Sites are
Just
Databases
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Fish Where the Fish Are…
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LIVE VIDEO BROADCAST!
• Be Consistent and Attract more followers.• Promote your broadcast in advance• Make sure you have the bandwidth speed• Write a compelling headline• Say hello to commenters and respond• Engage Your Viewers – ask them to follow, subscribe• Go longer to allow more people to join
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Building
Influence
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Use Your Cell Phone and Take Videos!
Post direct to both YouTube & Facebook
Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 13
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
www.PrimeConcepts.com
• Testimonials / success stories
• Marketing & advertising
• Digital brochure / demos
• “How‐to” videos
• Promos or specials
• Man‐in‐the street interviews
• Email videos
• News & reviews
• Video sales letters
• Training videos
• Vlog
• Zoom Conferences
Tips for Video Marketing Success
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VIDEO SCENES
1. Problem Question? – (Teaser & Intriguing)2. Logo Sting 3 to 8 seconds (Branding Your Show)3. Short intro with name and short credibility sentence4. CONTENT – solution or tip5. Specific CTA with Engagement6. Advanced: Bloopers/ other videos
Video Publishing & Optimization
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How to Optimize YouTube Videos• Identify your keywords – YouTube suggest / Google Suggest• Keyword rich titles• Descriptions• Tags • Thumbnails• Annotations• Cards
• End Screens
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Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability
© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 14
1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks
PrimeConcepts.com | ProfitRichResults.com BusinessGrowthVT.com | Fordify.TV
www.PrimeConcepts.com
Targeted Campaigns
• Advertise special deals that are only available to Facebook fans.
• Target demographics: age, gender, location, and whether or not the people are connected to your business.
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Remarketing &
Retargeting
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• one thing will start doing?
• one thing will stop doing?
• List one thing will continue doing?
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Business Growth AccelerationOn‐demand Virtual Training 24/7
Claim Your Free Course Today at:BusinessGrowthVT.com
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ACTION STEPS?