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Business Growth Acceleration Improving Your Findability, Unique‐ability and Profit‐Ability

© MMXVII Ford Saeks, Prime Concepts Group Inc. 316‐942‐1111 1

1. Subscribe to Fordify.TV 2. Get Your Free Course at BusinessGrowthVT.com3. Contact me with any questions – 316‐942‐1111 Ford Saeks

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Business Growth AccelerationImproving Your Findability, Unique‐ability, and Profitability

Ford SaeksLos Angeles, CA April 7, 2017

www.PrimeConcepts.com www.PrimeConcepts.com

www.PrimeConcepts.com

What Does It Look Like For YOU? Re‐think

Re‐frameRe‐focus







Challenges• Buyer Behaviors

• More Informed / Choices

• Less Brand Loyalty

• Always Someone Cheaper

• Generational Differences

• Wearing Multiple Hats

• Finding & Retaining Talent


www.PrimeConcepts.com www.PrimeConcepts.com www.PrimeConcepts.com






B.S.www.PrimeConcepts.com

Conditioning?



It’s not what

you know…

it’s what you do!

It’s not what

you know…

it’s what you do!







Your Business Will Grow Only as Fast as You do!


Fordify.TV


Prioritize


If You’re Asking the Wrong Question…

Then the Answer Doesn’t Matter?

www.PrimeConcepts.comYour Logo

Wants and Needs?

Quality

Website, Social Media and Reviews?

Sales and Customer Service?

Quality of Products & Services?

Value for money?


Net Promoter

Score 1 to 10?

“On a scale of 0 to 10, how likely are you to recommend

Screenmobile to a friend or a colleague?”






What’s Important to Your Prospects?


Reach and Attract Your Targeted Customers


Message

“why”

Market

“who”

Method

“how”


BENEFITSAsk “Which Means…?”


If You Can’t Explain it Simply, You Don’t Understand it Well Enough!





www.PrimeConcepts.com www.PrimeConcepts.com www.PrimeConcepts.com

Are You Targeting Your Sales Approach?


DominantGet it Done

InfluentialHave Fun, Socialize

SteadyGet a Long

ConscientiousGet it Right


Sales Processes & Funnels







List Building ‐ Targeting


• Answer the phone!

• Follow up on Referrals

• Engage Your Database

• Call Back Leads Fast

• First Impressions Count

Respond to Inquiries Fast!


Web Form Inquires Sent Directly to Your Cell Phone

as a Text Message


Send Your Forms via Email to Text Message

Just substitute a 10‐digit cell number for 'number' for each carrier:• AT&T: [email protected]• T‐Mobile: [email protected])• Verizon: [email protected] (text‐only), number@vzwpix (text + photo)

• Sprint: [email protected] or [email protected]

• Virgin Mobile: [email protected]


Easy Video EmailPrimeConcepts.com/resources


Word-of-MouthPOWER!






“Don’t keep us (Your Business) a… Secret!


“If you were referred to us, please let us know who we should thank.”


“I’m never too busy to see if I can help any of your friends, family or colleagues with their ________ needs”

Encourage Referrals


Your Outgoing Voice Mail Message:

“Please leave a message at the tone and if you were referred to us, please let us know who we need to thank…”

Encourage Referrals


Make a List of Key

Influencers!







93% of all buying decisions start with an

online search



Keywords Drive Traffic!


What Does Your Digital Footprint Look Like Online?






Update Your Website!


Create itBorrow it

Buy it

www.PrimeConcepts.com57


Reviews







Mystery Shop


Imagine You’re

the Prospect



• Use Photos

• Audio & Video

• Specific as Possible

• Add to Your Site & Social Media

• Capture from Yelp & Google


iRig Mic







Social Media

Databases

Social Media

Sites are

Just

Databases


Fish Where the Fish Are…



LIVE VIDEO BROADCAST!

• Be Consistent and Attract more followers.• Promote your broadcast in advance• Make sure you have the bandwidth speed• Write a compelling headline• Say hello to commenters and respond• Engage Your Viewers – ask them to follow, subscribe• Go longer to allow more people to join


Building

Influence


Use Your Cell Phone and Take Videos!

Post direct to both YouTube & Facebook






• Testimonials / success stories

• Marketing & advertising

• Digital brochure / demos

• “How‐to” videos

• Promos or specials

• Man‐in‐the street interviews

• Email videos

• News & reviews

• Video sales letters

• Training videos

• Vlog

• Zoom Conferences

Tips for Video Marketing Success


VIDEO SCENES

1. Problem Question? – (Teaser & Intriguing)2. Logo Sting 3 to 8 seconds (Branding Your Show)3. Short intro with name and short credibility sentence4. CONTENT – solution or tip5. Specific CTA with Engagement6. Advanced: Bloopers/ other videos

Video Publishing & Optimization



How to Optimize YouTube Videos• Identify your keywords – YouTube suggest / Google Suggest• Keyword rich titles• Descriptions• Tags • Thumbnails• Annotations• Cards

• End Screens







Targeted Campaigns

• Advertise special deals that are only available to Facebook fans.

• Target demographics: age, gender, location, and whether or not the people are connected to your business.


Remarketing &

Retargeting


• one thing will start doing?

• one thing will stop doing?

• List one thing will continue doing?


Business Growth AccelerationOn‐demand Virtual Training 24/7

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