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SCHOOL OF ARCHITECTURE, BUILDING ANDDESIGN
Foundation of Natural and Build Environments
(FNBE)
Introduction to Business [BUS300!"
Business planGrou# $e$%ers&
'e( T)n D*i ')+ 03-!./
S1u$ 2en 'un 03-
T)n 2ei Sen 03-!4!
51oo 6un7 5e)t 03-!4// ____________________________________________________________
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Why Giant Bee?
• Giant bee is the biggest honey supplier in
Malaysia
• Giant bee has the biggest farm in Malaysia
• This brand has more than 30 years of
experience
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Location
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Our shop is located at entral Mar!et" #uala $umpur
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Why we start this business?
• %arn profit from it
• To help people in their healthy lifestyle
• To let people !no& more about the benefit
that is gi'en from honey
• The benefits of ta!ing honey e'eryday
(
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)
What is ourultimate goals?
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Ultimate goals
• Ma!e our honey to be the number one choice
honey product in Malaysia
• %xpand our shop around the &orld
• Ma!e this brand to be the most famous brand
around the &orld
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Market that we focus
Mar!et in term of customers
• ,e are focusing on foreigners and also
Malaysians
• -eople &ho lo'e honey
• .rom 3 years old and abo'e
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Mar!et in term of re'enue
• ,e ha'e a &ebsite
• -eople from other country may also order byusing our &ebsite
• ,e ha'e a shop that open 2 hours e'eryday
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Customers background
• .oreigners
• Malaysians
• 1dult
• 1dolescence• hildren
• -eople &ho lo'es honey
• -eople &ho fall sic!
• -eople &ho &ant beautiful s!in• ich
• -oor
oney is a natural health
product that &e can get
from nature
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-eople that are ha'ing sore throat or coughing may get honeyas a natural cure and relie'e symptoms
Examle of eole that need honey
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-eople &ho &ants to li'e a healthy life &ill also sought after
honey as it has been pro'en to pre'ent cancer and heart
disease
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,omen &ho &ants to enhance their beauty &ill demand for
honey as it contains anti5bacterial 6ualities that are particularly
beneficial for the s!in
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Main cometitors
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!trength
• This is a &orld !no& brand• They &as selling their product all around the
&orld
Weakness • %xpensi'e• 7ome of the product has been pro'en that it
has some harmful side5effect to our body
!trength• This is a 'ery cheap product
• Many people can afford it• Mainly on coo!ing
Weakness• 8t is a sugar added product• 8t &ill cause diabetes if consumed in large
amounts" people &ith diabetes can9t consume
!trength and weakness of cometitor
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What makes usthe top choice?
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• ,e pro'iding money bac! guarantee to
our customers
•,e ha'e the biggest farm in Malaysia• ,e pro'ide the best 6uality of honey
• ,e gi'e our employees and staff
customer care training upon :oining ourcompany
• ,e respect all our customers
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What makes us the to choices
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What"s so good about honey?
• 8t can help us in pre'enting sic!ness
• ;atural antibiotic
• 8t &on<t spoil" the longer you !eep the higher the 'alue
and also the better the 6uality
• =oesn9t ha'e an expiry date
• ;o colouring added
• ;o preser'ati'es added
• ;o sugar added
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MarketingStrategy
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#ye of ad$ertising
• ;e&spaper
• atalogue
• Mascot
• .aceboo!
• ,ebsite
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Giant Bee Website
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Giant Bee Catalogue
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%ublic %romotion
• Gi'e out free samples to the customers• eld a seminar to tal! about the benefits of honey
• 7pread the !no&ledge of the benefit after consuming
honey to the society
• eld some acti'ities such as painting contest to
children or e'en orphanage to help out &ith thesociety" ma!e a good image to our brand
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2(
&ow can customer obtain
roduct from us?
• >uy directly from our shop &hich is located at
entral Mar!et" #uala $umpur
• >uy from our online &ebsite and it &ill be
deli'ered to your place
• ?ou may also contact us
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2)
8roduct
De$onstr)tion
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2*
%roduct rice
Giant bee !g@ M*0
Giant bee (00g@ M 3+
Giant bee 300g@ M 22
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Management Strategies
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%artnershi
easonsA• >usiness is easy to establish and start5up
costs are lo&
• More capital is a'ailable for the business
• ,e &ill ha'e greater borro&ing capacity
• 8t<s easy to change our legal structure later ifcircumstances change
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%O
BC%.. T1;D
General
manager
,or!ers ashier
'rgani(ation chart
>usiness
de'elopment
manager
B,%8 7%;D
Mar!eting
manager
B?E;G #%1TD
.inancial
manager
B,%; CE;D
,or!ers
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Ceff Tan F B%OD strategy planning
?ung #eat FBMar!eting managerD =e'eloping the mar!eting
strategy and plan
,en Cun F B.inance managerD Managing the cash flo& &ithin
business
,ei 7en F B>usiness de'elopment managerD $oo!ing for bettermar!et to expand our business
3
)ole of artnershi
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FinancialPlan
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*inancial lan
7tarting apital M 00"000M 00"000 4 @ 2("000 each person
Estimation money usage
D >uy in 3000 bottle of honey B M4(000D
2D ental BM 3000 H -er MonthD3D 7alary B Manager5M3)00",or!er5M2+00H-er personD
Costing for first batch of honey
000 bottle of 000g honey @ M2( x 000 @ M2(000
000 bottle of (00 g honey @ M3 x 000 @ M3000
000 bottle of 300 g honey @ M * x 000 @ M *000
__________
__________ M4(000
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Estimation rofit after sold first batch of
honey within + month
000 bottle of 000g honey @ M*0 x 000 @ M *0000
000 bottle of (00 g honey @ M3+ x 000 @ M 3+000
000 bottle of 300 g honey @ M22 x 000 @ M 22000
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__________
__________ M30000
Estimation rofit e$ery month
M30000 Bash after the first batch sold outD F M4(000 Bost for first
batch of honeyD F M(000 B%xpenses F 7alary H entalD @ M*0000
B%stimation nett profitD
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Estimation rofit for , years
• M *0000 x 2month @ M+40000H -er year
• %stimation profit increase for year 0I
• %stimation 6uantity of product increase for year 0I
• M+40000 J M+4000 @ M/24000 B;ext yearD
• M/24000 J M/2400 @ M0)400 BThe year afterD
• 1ll the profit and losses &ill be di'ided e6ually
3(
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Conclusion
• Our business is a &in5&in situation for us and for
our customer They &ill ha'e health benefits
from consuming our product" and &e &ill pro'ide
the product as long as &e are ma!ing profit• The honey mar!et in Malaysia isn9t as
competiti'e in %urope because our country is
more reno&ned of its tourism and oil industry
• More and more urban d&ellers are shifting to a
healthier lifestyle
3)
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)eference
• - &ealthy Uses *or &oney. /01+23. )etrie$ed March +,4 01+54 fromhtt677
www.medicaldaily.com7li8uid9gold9-9health9benefits9honey9could
9heal9your9whole9body9,02:,0• %artnershi ; ad$antages and disad$antages 9 Business
#asmania. /n.d.3. )etrie$ed March +,4 01+54 from htts677
www.business.tas.go$.au7starting9a9business7starting9a9business
9from9scratch7choosing9a9business9structure9intro7artnershi9a
d$antages9and9disad$antages• Giant B &oney < +11= %ure &oney 9 #he Largest &oney %roducer
>n Malaysia !itema. /n.d.3. )etrie$ed March +,4 01+54 from
htt677www.giantbhoney.com7sitema7ages7• &ealth Benefits of &oney. /n.d.3. )etrie$ed March +,4 01+54 from
htt677www.benefits9of9honey.com7health9benefits9of9honey.html