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SCHOOL OF ARCHITECTURE, BUILDING ANDDESIGN

Foundation of Natural and Build Environments

(FNBE)

Introduction to Business [BUS300!"

Business planGrou# $e$%ers&

'e( T)n D*i ')+ 03-!./

S1u$ 2en 'un 03-

T)n 2ei Sen 03-!4!

51oo 6un7 5e)t 03-!4// ____________________________________________________________



GIANT BEE

2



Why Giant Bee?

• Giant bee is the biggest honey supplier in

Malaysia

• Giant bee has the biggest farm in Malaysia

• This brand has more than 30 years of

experience

3



Location

4

Our shop is located at entral Mar!et" #uala $umpur



Why we start this business?

• %arn profit from it

• To help people in their healthy lifestyle

• To let people !no& more about the benefit

that is gi'en from honey

• The benefits of ta!ing honey e'eryday

(



)

What is ourultimate goals?


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Ultimate goals

• Ma!e our honey to be the number one choice

honey product in Malaysia

• %xpand our shop around the &orld

• Ma!e this brand to be the most famous brand

around the &orld


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Market that we focus

Mar!et in term of customers

• ,e are focusing on foreigners and also

Malaysians

• -eople &ho lo'e honey

• .rom 3 years old and abo'e

/



Mar!et in term of re'enue

• ,e ha'e a &ebsite

• -eople from other country may also order byusing our &ebsite

• ,e ha'e a shop that open 2 hours e'eryday

0



Customers background

• .oreigners

• Malaysians

• 1dult

• 1dolescence• hildren

• -eople &ho lo'es honey

• -eople &ho fall sic!

• -eople &ho &ant beautiful s!in• ich

• -oor

oney is a natural health

product that &e can get

from nature



-eople that are ha'ing sore throat or coughing may get honeyas a natural cure and relie'e symptoms

Examle of eole that need honey



3

-eople &ho &ants to li'e a healthy life &ill also sought after

honey as it has been pro'en to pre'ent cancer and heart

disease



4

,omen &ho &ants to enhance their beauty &ill demand for

honey as it contains anti5bacterial 6ualities that are particularly

beneficial for the s!in



(

Main cometitors



)

!trength

• This is a &orld !no& brand• They &as selling their product all around the

&orld

Weakness • %xpensi'e• 7ome of the product has been pro'en that it

has some harmful side5effect to our body

!trength• This is a 'ery cheap product

• Many people can afford it• Mainly on coo!ing

Weakness• 8t is a sugar added product• 8t &ill cause diabetes if consumed in large

amounts" people &ith diabetes can9t consume

!trength and weakness of cometitor



*

What makes usthe top choice?



• ,e pro'iding money bac! guarantee to

our customers

•,e ha'e the biggest farm in Malaysia• ,e pro'ide the best 6uality of honey

• ,e gi'e our employees and staff

customer care training upon :oining ourcompany

• ,e respect all our customers

+

What makes us the to choices



/

What"s so good about honey?

• 8t can help us in pre'enting sic!ness

• ;atural antibiotic

• 8t &on<t spoil" the longer you !eep the higher the 'alue

and also the better the 6uality

• =oesn9t ha'e an expiry date

• ;o colouring added

• ;o preser'ati'es added

• ;o sugar added



20

MarketingStrategy



2

#ye of ad$ertising

• ;e&spaper

• atalogue

• Mascot

• .aceboo!

• ,ebsite



22

Giant Bee Website



23

Giant Bee Catalogue



24

%ublic %romotion

• Gi'e out free samples to the customers• eld a seminar to tal! about the benefits of honey

• 7pread the !no&ledge of the benefit after consuming

honey to the society

• eld some acti'ities such as painting contest to

children or e'en orphanage to help out &ith thesociety" ma!e a good image to our brand



2(

&ow can customer obtain

roduct from us?

• >uy directly from our shop &hich is located at

entral Mar!et" #uala $umpur

• >uy from our online &ebsite and it &ill be

deli'ered to your place

• ?ou may also contact us



2)

8roduct

De$onstr)tion



2*

%roduct rice

Giant bee !g@ M*0

Giant bee (00g@ M 3+

Giant bee 300g@ M 22



2+

Management Strategies



2/

%artnershi

easonsA• >usiness is easy to establish and start5up

costs are lo&

• More capital is a'ailable for the business

• ,e &ill ha'e greater borro&ing capacity

• 8t<s easy to change our legal structure later ifcircumstances change



30

%O

BC%.. T1;D

General

manager

,or!ers ashier

'rgani(ation chart

>usiness

de'elopment

manager

B,%8 7%;D

Mar!eting

manager

B?E;G #%1TD

.inancial

manager

B,%; CE;D

,or!ers



Ceff Tan F B%OD strategy planning

?ung #eat FBMar!eting managerD =e'eloping the mar!eting

strategy and plan

,en Cun F B.inance managerD Managing the cash flo& &ithin

business

,ei 7en F B>usiness de'elopment managerD $oo!ing for bettermar!et to expand our business

3

)ole of artnershi



32

FinancialPlan



33

*inancial lan

7tarting apital M 00"000M 00"000 4 @ 2("000 each person

Estimation money usage

D >uy in 3000 bottle of honey B M4(000D

2D ental BM 3000 H -er MonthD3D 7alary B Manager5M3)00",or!er5M2+00H-er personD

Costing for first batch of honey

000 bottle of 000g honey @ M2( x 000 @ M2(000

000 bottle of (00 g honey @ M3 x 000 @ M3000

000 bottle of 300 g honey @ M * x 000 @ M *000

__________

__________ M4(000



Estimation rofit after sold first batch of

honey within + month

000 bottle of 000g honey @ M*0 x 000 @ M *0000

000 bottle of (00 g honey @ M3+ x 000 @ M 3+000

000 bottle of 300 g honey @ M22 x 000 @ M 22000

34

__________

__________ M30000

Estimation rofit e$ery month

M30000 Bash after the first batch sold outD F M4(000 Bost for first

batch of honeyD F M(000 B%xpenses F 7alary H entalD @ M*0000

B%stimation nett profitD



Estimation rofit for , years

• M *0000 x 2month @ M+40000H -er year

• %stimation profit increase for year 0I

• %stimation 6uantity of product increase for year 0I

• M+40000 J M+4000 @ M/24000 B;ext yearD

• M/24000 J M/2400 @ M0)400 BThe year afterD

• 1ll the profit and losses &ill be di'ided e6ually

3(



Conclusion

• Our business is a &in5&in situation for us and for

our customer They &ill ha'e health benefits

from consuming our product" and &e &ill pro'ide

the product as long as &e are ma!ing profit• The honey mar!et in Malaysia isn9t as

competiti'e in %urope because our country is

more reno&ned of its tourism and oil industry

• More and more urban d&ellers are shifting to a

healthier lifestyle

3)



)eference

• - &ealthy Uses *or &oney. /01+23. )etrie$ed March +,4 01+54 fromhtt677

www.medicaldaily.com7li8uid9gold9-9health9benefits9honey9could

9heal9your9whole9body9,02:,0• %artnershi ; ad$antages and disad$antages 9 Business

#asmania. /n.d.3. )etrie$ed March +,4 01+54 from htts677

www.business.tas.go$.au7starting9a9business7starting9a9business

9from9scratch7choosing9a9business9structure9intro7artnershi9a

d$antages9and9disad$antages• Giant B &oney < +11= %ure &oney 9 #he Largest &oney %roducer

>n Malaysia !itema. /n.d.3. )etrie$ed March +,4 01+54 from

htt677www.giantbhoney.com7sitema7ages7• &ealth Benefits of &oney. /n.d.3. )etrie$ed March +,4 01+54 from

htt677www.benefits9of9honey.com7health9benefits9of9honey.html

http://www.medicaldaily.com/liquid-gold-7-health-benefits-honey-could-heal-your-whole-body-325932



https://www.business.tas.gov.au/starting-a-business/starting-a-business-from-scratch/choosing-a-business-structure-intro/partnership-advantages-and-disadvantages




http://www.giantbhoney.com/sitemap/pages/

http://www.benefits-of-honey.com/health-benefits-of-honey.html












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