PROGRAM
SYD 12 MAY
PRESENTING PARTNER
BURSTING THE BUBBLE
AN EVENT
#AdNewsMMS
FRIDAY 12 MAYMEDIA + MARKETING SUMMIT 2017RANDWICK RACECOURSE, SYDNEY
8.45 WELCOME
8.50 KEYNOTEWe’re currently facing a raft of significant changes and challenges unlike anything we’ve seen before in the media and marketing industry.
Challenges that span digital, mass marketing, brand building and even workplace culture.
Jacqueline Phillips, with 20 years of brand building experience behind her, and now leader of a brand at the forefront of financial and digital innovation, addresses these topics head-on, and in the process, will unveil stories from her own career as a marketer.
JACQUELINE PHILLIPSHead of Marketing
(Australia, New Zealand and South Pacific), Visa
9.10 KEYNOTE Q&A presented by Paul Brooks, CEO, Carat Australia and New Zealand
9.25 FASTFRONT: RAKUTEN MARKETING
9.30 RECALIBRATION: BIG IDEAS AND CREATIVE FLAIRAdvertising media’s constant metamorphosis presents an enjoyable challenge for most marketers. However, some argue that a return to the basics of mass marketing – big channels, big ideas, gut instinct and creative flair – is needed to really harness the true power of a brand. Is this true, or are we pandering to a nostalgic idea?
SAM HEGGChief Strategy Officer,
Carat Australia
BRENT SMART Chief Marketing Officer,
IAG
PAUL BRADBURYCEO, TBWA Australia
and New Zealand
JENNY WILLIAMS(Former) Chief
Marketing Officer, HCF
JO KELLY Chief Marketing Officer,
Ubank
10.20 MORNING TEA
10.45 WILL A ROBOT STEAL YOUR JOB? How do we future proof the media and marketing discipline and recruit for roles and challenges that don’t even exist yet? Is automation a real threat to jobs? How do we tackle a talent shortage and better recruit a more diverse and dynamic talent pool?
ROSIE BAKER Editor,
AdNews
SIMON REYNOLDSVice President
Marketing, Airtasker
CLINT PARRHead of People &
Culture, Clemenger BBDO Sydney
ANTHONY HOURIGAN CEO, Hourigan
International
VIRGINIA HYLANDFounder, Hyland
11.35 FASTFRONT: TRIBE
11.40 RITSON PRESENTS: THE DIGITAL INFERNOA journey through the nine circles of marketing hell. In his all-new presentation, Professor Mark Ritson will outline the nine levels of hell that digital is taking marketers through. Everything from bots, programmatic costs, transparency, viewability, social context, audiences and screen size, the works.
12.20 LUNCH
MODERATOR
MODERATOR
MARK RITSONAdjunct Professor,
Melbourne Business School
PROGRAM
13.10 HEALTH AND WELL-BEING presented by Tonic Health Media
We all know that people are key to business success. But it’s getting ever harder to balance life in the fast-paced media world. In this well-being ‘psych-up’ session Matthew Johnstone, ambassador of Tonic Health Media, will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.
13.45 IN AN AGE OF UNCERTAINTY, HOW SHOULD THE ADVERTISING INDUSTRY INNOVATE?Innovation has become mandatory. But how should it be done properly? Tom Kelshaw explores the concept of ‘open innovation’ – bringing collaborators into your world and projects; not just those who sit in your office, and discusses how AI will free up our time to get more creative.
13.55 INNOVATION: GIMMICK OR GENUINE DRIVER OF GROWTHInnovation is touted as a key driver of growth, but when is it a genuine opportunity and when is it a distracting gimmick? How do marketers and agencies make sure that innovation translates into growth and opportunity, rather than becoming a diversion from core business and real profit drivers?
KATIE RIGG-SMITH CEO, Mindshare
TOM KELSHAWDirector of Innovation,
Maxus New York
JAMES SUGRUE Founder, AFK
JOANNE JACOBSManaging Partner,
Disruptor’s Handbook
MATT ROWLEYChief Revenue Officer,
Australian Metro Publishing, Fairfax
Media
14.45 FASTFRONT: RADIUMONE
14.50 DATA AND ANALYTICS IN A POST-TRUTH WORLDAre the numbers adding up? In a world of alternative facts, fake news and metrics mistakes, whose numbers can be relied on? Do marketers really have a genuine picture of who an Aussie consumer is? When we’re moving to an attention-based environment, is it time to construct a post post-truth world?
DAVID McGRATH Executive Director, Stimulate Media
JOHN MISKELLYChief Digital Officer, GroupM Australia &
New Zealand
STEVE LOCKWOODHead of Marketing Science, Facebook
Australia & New Zealand
ADAM FURNESSManaging Director, RadiumOne (ANZ)
RICHARD HARRISManaging Director,
ADMA IQ
HARRY LOWES General Manager of
One-to-one Marketing and Loyalty, Telstra
15.40 AFTERNOON TEA
16.00 FIRESIDE CHATConcluding the Summit will be two of the industry’s hardest-hitting heavyweights; Google’s Jason Pellegrino and News Corp’s Nicole Sheffield in conversation about the themes, topics and ideas affecting the industry and the subjects which matter to them the most. Expect to be educated, entertained and engaged.
16.40 NETWORKING DRINKS
MODERATOR
MODERATOR
MATTHEW JOHNSTONE Author, Illustrator and Ambassador for Tonic
Health Media
TOM KELSHAWDirector of Innovation,
Maxus New York
NICOLE SHEFFIELDChief Digital Officer, News
Corp Australia
JASON PELLEGRINO Managing Director,
Google Australia and New Zealand
THIS EVENT CREATED BY PLANNING • PROJECT MANAGEMENT • LOGISTICS
AN EVENT
FASTFRONT SPONSORS
SUPPORTING SPONSORS
HEALTH AND WELL-BEING SPONSOR
I N F L U E N C E R S
PRESENTING PARTNER
WED, 2 AUG
GET YOUR EARLY-BIRD TICKETS NOW AND SAVE
For tickets and more information, VISIT: WWW.MEDIAMARKETINGSUMMIT.COM.AU
AUSTRALIAN CENTRE FOR THE MOVING IMAGE (ACMI)