PROGRAM

SYD 12 MAY

PRESENTING PARTNER

BURSTING THE BUBBLE

AN EVENT

#AdNewsMMS

FRIDAY 12 MAYMEDIA + MARKETING SUMMIT 2017RANDWICK RACECOURSE, SYDNEY

8.45 WELCOME

8.50 KEYNOTEWe’re currently facing a raft of significant changes and challenges unlike anything we’ve seen before in the media and marketing industry.

Challenges that span digital, mass marketing, brand building and even workplace culture.

Jacqueline Phillips, with 20 years of brand building experience behind her, and now leader of a brand at the forefront of financial and digital innovation, addresses these topics head-on, and in the process, will unveil stories from her own career as a marketer.

JACQUELINE PHILLIPSHead of Marketing

(Australia, New Zealand and South Pacific), Visa

9.10 KEYNOTE Q&A presented by Paul Brooks, CEO, Carat Australia and New Zealand

9.25 FASTFRONT: RAKUTEN MARKETING

9.30 RECALIBRATION: BIG IDEAS AND CREATIVE FLAIRAdvertising media’s constant metamorphosis presents an enjoyable challenge for most marketers. However, some argue that a return to the basics of mass marketing – big channels, big ideas, gut instinct and creative flair – is needed to really harness the true power of a brand. Is this true, or are we pandering to a nostalgic idea?

SAM HEGGChief Strategy Officer,

Carat Australia

BRENT SMART Chief Marketing Officer,

IAG

PAUL BRADBURYCEO, TBWA Australia

and New Zealand

JENNY WILLIAMS(Former) Chief

Marketing Officer, HCF

JO KELLY Chief Marketing Officer,

Ubank

10.20 MORNING TEA

10.45 WILL A ROBOT STEAL YOUR JOB? How do we future proof the media and marketing discipline and recruit for roles and challenges that don’t even exist yet? Is automation a real threat to jobs? How do we tackle a talent shortage and better recruit a more diverse and dynamic talent pool?

ROSIE BAKER Editor,

AdNews

SIMON REYNOLDSVice President

Marketing, Airtasker

CLINT PARRHead of People &

Culture, Clemenger BBDO Sydney

ANTHONY HOURIGAN CEO, Hourigan

International

VIRGINIA HYLANDFounder, Hyland

11.35 FASTFRONT: TRIBE

11.40 RITSON PRESENTS: THE DIGITAL INFERNOA journey through the nine circles of marketing hell. In his all-new presentation, Professor Mark Ritson will outline the nine levels of hell that digital is taking marketers through. Everything from bots, programmatic costs, transparency, viewability, social context, audiences and screen size, the works.

12.20 LUNCH

MODERATOR

MODERATOR

MARK RITSONAdjunct Professor,

Melbourne Business School

PROGRAM

13.10 HEALTH AND WELL-BEING presented by Tonic Health Media

We all know that people are key to business success. But it’s getting ever harder to balance life in the fast-paced media world. In this well-being ‘psych-up’ session Matthew Johnstone, ambassador of Tonic Health Media, will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.

13.45 IN AN AGE OF UNCERTAINTY, HOW SHOULD THE ADVERTISING INDUSTRY INNOVATE?Innovation has become mandatory. But how should it be done properly? Tom Kelshaw explores the concept of ‘open innovation’ – bringing collaborators into your world and projects; not just those who sit in your office, and discusses how AI will free up our time to get more creative.

13.55 INNOVATION: GIMMICK OR GENUINE DRIVER OF GROWTHInnovation is touted as a key driver of growth, but when is it a genuine opportunity and when is it a distracting gimmick? How do marketers and agencies make sure that innovation translates into growth and opportunity, rather than becoming a diversion from core business and real profit drivers?

KATIE RIGG-SMITH CEO, Mindshare

TOM KELSHAWDirector of Innovation,

Maxus New York

JAMES SUGRUE Founder, AFK

JOANNE JACOBSManaging Partner,

Disruptor’s Handbook

MATT ROWLEYChief Revenue Officer,

Australian Metro Publishing, Fairfax

Media

14.45 FASTFRONT: RADIUMONE

14.50 DATA AND ANALYTICS IN A POST-TRUTH WORLDAre the numbers adding up? In a world of alternative facts, fake news and metrics mistakes, whose numbers can be relied on? Do marketers really have a genuine picture of who an Aussie consumer is? When we’re moving to an attention-based environment, is it time to construct a post post-truth world?

DAVID McGRATH Executive Director, Stimulate Media

JOHN MISKELLYChief Digital Officer, GroupM Australia &

New Zealand

STEVE LOCKWOODHead of Marketing Science, Facebook

Australia & New Zealand

ADAM FURNESSManaging Director, RadiumOne (ANZ)

RICHARD HARRISManaging Director,

ADMA IQ

HARRY LOWES General Manager of

One-to-one Marketing and Loyalty, Telstra

15.40 AFTERNOON TEA

16.00 FIRESIDE CHATConcluding the Summit will be two of the industry’s hardest-hitting heavyweights; Google’s Jason Pellegrino and News Corp’s Nicole Sheffield in conversation about the themes, topics and ideas affecting the industry and the subjects which matter to them the most. Expect to be educated, entertained and engaged.

16.40 NETWORKING DRINKS

MODERATOR

MODERATOR

MATTHEW JOHNSTONE Author, Illustrator and Ambassador for Tonic

Health Media

TOM KELSHAWDirector of Innovation,

Maxus New York

NICOLE SHEFFIELDChief Digital Officer, News

Corp Australia

JASON PELLEGRINO Managing Director,

Google Australia and New Zealand

THIS EVENT CREATED BY PLANNING • PROJECT MANAGEMENT • LOGISTICS

AN EVENT

FASTFRONT SPONSORS

SUPPORTING SPONSORS

HEALTH AND WELL-BEING SPONSOR

I N F L U E N C E R S

PRESENTING PARTNER

WED, 2 AUG

GET YOUR EARLY-BIRD TICKETS NOW AND SAVE

For tickets and more information, VISIT: WWW.MEDIAMARKETINGSUMMIT.COM.AU

AUSTRALIAN CENTRE FOR THE MOVING IMAGE (ACMI)