RATE SHEETS 2020Burda International CZ
20Burda International CZ s.r.o., Luxembourg Plaza, Přemyslovská 2845/43, 130 00 Praha 3
EllE Print
ADVERTISING RATES
SCHEDULE
FORMATS
Periodicity: monthlyPrint run: 45,000Format: 203 x 274 mmColors: 4/4 CMYKPaper: MWCCover: 5/4 + 1/0UV glossy lacquerBinding: V2
1/1203 x 274 mmtrip size173 x 244 mmtype area
1/2 horizontal203 x 134 mmtrip size173 x 121 mmtype area
1/2 vertical99 x 274 mmtrip size84 x 244 mmtype area
1/3 vertical65 x 274 mmtrip size55 x 244 mmtype area
* CZK 0.25 production cost
SINGLE PAGE ELLE POP-UP SPECIAL
standard page 263 000 CZK 111 000 CZK 197 000 CZK
back outside cover 399 000 CZK 303 000 CZK
back inside cover 333 000 CZK 247 000 CZK
1st left next to the table of content 333 000 CZK 247 000 CZK
1st right next to the table of content 333 000 CZK 247 000 CZK
2nd single page 323 000 CZK 237 000 CZK
3rd single page 313 000 CZK 232 000 CZK
4th single page 303 000 CZK 222 000 CZK
5th single page 293 000 CZK 217 000 CZK
6th single page 293 000 CZK 212 000 CZK
7th single page 283 000 CZK
8th single page 283 000 CZK
9th single page 283 000 CZK
10th single page 283 000 CZK
single page advertorial 313 000 CZK 232 000 CZK
scentstrip* 263 000 CZK 197 000 CZK
glued inserts (one sheet)* 263 000 CZK 197 000 CZK
DOUBLE PAGE
standard double page 525 000 CZK 394 000 CZK
unfolding front V-gate cover 1 050 000 CZK
unfolding front Z-gate cover 768 000 CZK 576 000 CZK
1st double page 657 000 CZK 490 000 CZK
2nd double page 616 000 CZK 460 000 CZK
3rd double page 596 000 CZK 444 000 CZK
4th double page 586 000 CZK 434 000 CZK
5th double page 576 000 CZK 424 000 CZK
6th double page 566 000 CZK 419 000 CZK
double page advertorial 626 000 CZK 465 000 CZK
1st double page after table of content 556 000 CZK 414 000 CZK
2nd double page after table of content 550 000 CZK 409 000 CZK
3rd double page after table of content 545 000 CZK 404 000 CZK
SMALL FORMATS
half page 193 000 CZK 78 000 CZK 145 000 CZK
one third of a page vertical 193 000 CZK
one sixth of a page 53 000 CZK 36 000 CZK
one quarter page 46 000 CZK
2020
ISSUE BOOKING DEADLINE ON SALE
2/20 03. 12. 2019 06. 12. 2019 15. 01. 2020
3/20 13. 01. 2020 16. 01. 2020 12. 02. 2020
4/20 10. 02. 2020 13. 02. 2020 11. 03. 2020
5/20 20. 03. 2020 23. 03. 2020 20. 04. 2020
6/20 06. 04. 2020 09. 04. 2020 13. 05. 2020
7/20 11. 05. 2020 14. 05. 2020 10. 06. 2020
8/20 12. 06. 2020 15. 06. 2020 15. 07. 2020
9/20 13. 07. 2020 16. 07. 2020 12. 08. 2020
10/20 10. 08. 2020 13. 08. 2020 09. 09. 2020
11/20 11. 09. 2020 14. 09. 2020 14. 10. 2020
12/20 09. 10. 2020 12. 10. 2020 11. 11. 2020
1/21 09. 11. 2020 12. 11. 2020 09. 12. 2020
ELLE KIDS 25. 08. 2020 28. 08. 2020 24. 09. 2020
ELLE WEDDING 09. 11. 2020 12. 11. 2020 09. 12. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
EllE on-linEprices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE/WEEK SIZE /kB/
all web Rollband 1260 x 250 150 000 780 50 kB
all web Branding 1700 x 1200 1 500 000 950 150 kB
all web Megaboard 1260 x 250 1 500 000 850 150 kB
all web Square 300 x 300 1 500 000 490 50 kB
all web Largeboard 300 x 600 1 500 000 560 50 kB
all web Footerboard 930 x 250 1 500 000 160 50 kB
Article Ad 786 x 160 100 000 550 50 kB
home page PR article in top menu* 70 000 CZK / week
home page PR article in carousel** 85 000 CZK / week
all web Outstream video 750 x 420 35 000 840
all web Cover video 1920 x 1080 300 000 1350 15 000 kB
all web Videospot 30s*** 30 000 626
RU/month: 130 000IMP/month: 1 500 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.*** Video placed in the section of editorial video. Maximal video size is 100 Mb.
AD FORMATS DESCRIPTION
MegaBoard 1260 x 250 px
Bran
dIn
g w
eBu
170
0 x
1200
px
EllE on-linEprices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020
FORMAT REACH/SIZE PRICE
Newsletter text add 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square Square 3 CZK/contact
Newsletter largeboard 300 x 300 3 CZK/contact
FB post (no guarantees)* 600 x 300 25 000 CZK
Sponsored FB post * od 30 000 CZK
Sponsored IG post * od 45 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 50 000 975
Mobil Vignette 150 000 1100
Mobil Cube / Cube Extra 50 000 840
Mobil Branded video 50 000 980
Mobil Peel Off 50 000 910
Mobil Wipe 50 000 975
Mobil Galerie 50 000 980
Mobil Square Outstream 24 000 840
Mobil Vertical Outstream 24 000 840
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
FORMAT PRICE
sponsoring 50 000 CZK
spot 60 000 CZK
PODCAST
EllE DiGitAl VErSion2020
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic) 50 000 CZK
PRICESHEET
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
mAriAnnE Print
ADVERTISING RATES
SCHEDULE
FORMATS
Periodicity: monthlyPrint run: 60,000Format: 203 x 274 mmColors: 4/4 CMYKPaper: LWCCover: 1/0UV glossy lacquerBinding: V2
1/1203 x 274 mmtrip size173 x 244 mmtype area
1/2 horizontal203 x 134 mmtrip size173 x 121 mmtype area
1/2 vertical99 x 274 mmtrip size84 x 244 mmtype area
1/3 vertical65 x 274 mmtrip size55 x 244 mmtype area
* CZK 0.25 production cost
SINGLE PAGE MARIANNE POP-UP SPECIAL
standard page 247 000 CZK 111 000 CZK 121 000 CZK
front inside cover 172 000 CZK
back outside cover 374 000 CZK 187 000 CZK
back inside cover 308 000 CZK 162 000 CZK
1st single page 308 000 CZK 162 000 CZK
2nd single page 298 000 CZK 152 000 CZK
3rd single page 288 000 CZK 146 000 CZK
4th single page 278 000 CZK 141 000 CZK
5th single page 273 000 CZK 136 000 CZK
6th single page 268 000 CZK 131 000 CZK
single page advertorial 293 000 CZK 152 000 CZK
scentstrip* 247 000 CZK 121 000 CZK
glued inserts (one sheet)* 247 000 CZK 121 000 CZK
DOUBLE PAGE
standard double page 495 000 CZK 242 000 CZK
unfolding front V-gate cover 990 000 CZK
unfolding front Z-gate cover 722 000 CZK 364 000 CZK
1st double page 616 000 CZK 323 000 CZK
2nd double page 576 000 CZK 293 000 CZK
3rd double page 556 000 CZK 283 000 CZK
4th double page 545 000 CZK 273 000 CZK
5th double page 535 000 CZK 268 000 CZK
6th double page 525 000 CZK 258 000 CZK
double page advertorial 586 000 CZK 303 000 CZK
1st double page after table of content 520 000 CZK 258 000 CZK
2nd double page after table of content 515 000 CZK 253 000 CZK
SMALL FORMATS
half page 182 000 CZK 78 000 CZK 83 000 CZK
one third of a page vertical 182 000 CZK 83 000 CZK
one sixth of a page 46 000 CZK 23 000 CZK
one quarter 46 000 CZK
2020
ISSUE BOOKING DEADLINE ON SALE
2/20 03. 12. 2019 06. 12. 2019 16. 01. 2020
3/20 17. 01. 2020 20. 01. 2020 20. 02. 2020
4/20 14. 02. 2020 17. 02. 2020 19. 03. 2020
5/20 10. 03. 2020 13. 03. 2020 16. 04. 2020
6/20 14. 04. 2020 17. 04. 2020 21. 05. 2020
7/20 15. 05. 2020 18. 05. 2020 18. 06. 2020
8/20 12. 06. 2020 15. 06. 2020 16. 07. 2020
9/20 14. 07. 2020 17. 07. 2020 20. 08. 2020
10/20 18. 08. 2020 21. 08. 2020 21. 09. 2020
11/20 11. 09. 2020 14. 09. 2020 15. 10. 2020
12/20 09. 10. 2020 12. 10. 2020 12. 11. 2020
1/21 06. 11. 2020 09. 11. 2020 10. 12. 2020
special 1/2020 01. 09. 2020 04. 09. 2020 05. 10. 2020
special 2/2020 29. 09. 2020 02. 10. 2020 09. 12. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
mAriAnnE on-linE2020
RU/month: 100 000IMP/month: 800 000
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE / WEEK SIZE /kB/
all web Rollband 990 x 250 80 000 600 50 kB
all web Branding webu 1700 x 1200 800 000 840 150 kB
all web Megaboard 1000 x 250 800 000 660 50 kB
all web Square 300 x 300 800 000 360 50 kB
all web Largeboard 300 x 600 800 000 420 50 kB
all web Rectangle 610 x 200 800 000 600 50 kB
all web Footerboard 930 x 250 800 000 105 50 kB
Article Ad 633 x 160 150 000 500 50 kB
home page PR article in top menu* 50 000 CZK / week
home page PR article in carousel* 55 000 CZK / week
all web Outstream video 630 x 350 35 000 660
all web Videospot 30s*** 60 000 600
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.*** Video placed in the section of editorial video. Maximal video size is 100 Mb.
AD FORMATS DESCRIPTION
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
mAriAnnE on-linE2020
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3 CZK/contact
Newsletter largeboard 600 x 300 3 CZK/contact
FB post (no guarantees)* 15 000 CZK
Sponsored FB post* od 20 000 CZK
Instagram (no guarantees)* 15 000 CZK
Sponsored IG post* od 25 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 35 000 910
Mobil Vignette 150 000 1 000
Mobil Cube / Cube Extra 35 000 715
Mobil Branded video 35 000 845
Mobil Peel Off 35 000 780
Mobil Wipe 35 000 910
Mobil Galerie 35 000 845
Mobil Square Outstream 23 000 660
Mobil Vertical Outstream 23 000 660
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
NEWSLETTER
NEWSLETTER
300 x 300 px 600 x 300 px
FORMAT PRICE
sponsoring 40 000 CZK
spot 50 000 CZK
PODCAST
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
mAriAnnE DiGitAl VErSion2020
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic 50 000 CZK
PRICESHEET
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
mAriE clAirE Print
ADVERTISING RATES
HARMONOGRAM
FORMAT
Periodicity: monthlyPrint run: 35,000Format: 203 x 274 mmColors: 4/4 CMYKPaper: MWCCover: 5/4 + 1/0 UV lacquerBinding: V2
1/1203 x 274 mmtrip size183 x 254 mmtype area
1/2 horizontal203 x 133 mmtrip size183 x 121 mmtype area
1/2 vertical97 x 274 mmtrip size87 x 254 mmtype area
1/3 vertical65 x 274 mmtrip size55 x 254 mmtype area
* CZK 0.25 production cost
SINGLE PAGE
standard page 220 000 CZK
back outside cover 335 000 CZK
back inside cover 275 000 CZK
1st left next to the table of content 275 000 CZK
1st right next to the table of content 275 000 CZK
2nd single page 270 000 CZK
3rd single page 260 000 CZK
4th single page 250 000 CZK
5th single page 250 000 CZK
6th single page 240 000 CZK
7th single page 240 000 CZK
8th single page 240 000 CZK
9th single page 240 000 CZK
10th single page 240 000 CZK
single page advertorial 260 000 CZK
scentstrip* 220 000 CZK
glued inserts (one sheet)* 220 000 Kč
DOUBLE PAGE
standard double page 440 000 CZK
unfolding front Z-gate cover 650 000 CZK
unfolding front V-gate cover 880 000 CZK
1st double page 550 000 CZK
2nd double page 515 000 CZK
3rd double page 495 000 CZK
4th double page 485 000 CZK
5th double page 475 000 CZK
6th double page 465 000 CZK
double page advertorial 520 000 CZK
1st double page after table of content 465 000 CZK
2nd double page after table of content 460 000 CZK
3rd double page after table of content 455 000 CZK
SMALL FORMATS
half page horizontal or vertical 165 000 CZK
one third of a page vertical 165 000 CZK
one sixth of a page 41 000 CZK
2020
ISSUE BOOKING DEADLINE ON SALE
2/20 13. 12. 2019 19. 12. 2019 15. 01. 2020
3/20 22. 01. 2020 27. 01. 2020 19. 02. 2020
4/20 19. 02. 2020 24. 02. 2020 18. 03. 2020
5/20 19. 03. 2020 24. 03. 2020 20. 04. 2020
6/20 22. 04. 2020 27. 04. 2020 20. 05. 2020
7/20 20. 05. 2020 25. 05. 2020 17. 06. 2020
8/20 12. 06. 2020 19. 06. 2020 15. 07. 2020
9/20 15. 07. 2020 20. 07. 2020 12. 08. 2020
10/20 19. 08. 2020 24. 08. 2020 16. 09. 2020
11/20 16. 09. 2020 21. 09. 2020 14. 10. 2020
12/20 16. 10. 2020 21. 10. 2020 18. 11. 2020
1/21 18. 11. 2020 23. 11. 2020 16. 12. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
mAriE clAirE on-linE2020
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE / WEEK SIZE /kB/
all web Rollband 990 x 250 60 000 500 50 kB
all web Branding web 1700 x 1200 600 000 600 150 kB
all web Megaboard 1000 x 250 600 000 450 50 kB
all web Square 300 x 300 600 000 275 50 kB
all web Largeboard 300 x 600 600 000 325 50 kB
all web Rectangle 610 x 200 600 000 275 50 kB
all web Footerboard 930 x 250 600 000 95 50 kB
all web Article Ad 610 x 160 60 000 400 50 kB
home page PR article in top menu* 35 000 CZK / week 50 kB
home page PR article in carousel* 39 000 CZK / week 50 kB
all web Outstream video 15 000 450
all web Videospot 30s*** 15 000 420
RU/month: 45 000IMP/month: 600 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign detailsmust be submitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.*** Video placed in the section of editorial video. Maximal video size is 100 Mbx.
AD FORMATS DESCRIPTION
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
mAriE clAirE on-linE2020
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contakt
Newsletter - PR article in NL 3,50 CZK/contakt
Newsletter square 300 x 300 3 CZK/contakt
Newsletter largeboard 600 x 300 3 CZK/contakt
FB post (no guarantees)* 15 000 CZK
Sponsored FB post* od 20 000 CZK
Instagram (no guarantees)* 15 000 CZK
Sponsored IG post* od 25 000 CZK
DATABASE / SOCIAL MEDIA
POZICE FORMAT IMP/MONTH CPT
Mobil Interscroller 15 000 600
Mobil Vignette 50 000 750
Mobil Cube / Cube Extra 15 000 450
Mobil Branded video 15 000 550
Mobil Peel Off 40 000 500
Mobil Wipe 15 000 600
Mobil Galery 15 000 550
Mobil Square Outstream 11 000 450
Mobil Vertical Outstream 11 000 450
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
NEWSLETTER
NEWSLETTER
300 x 300 px 600 x 300 px
FORMAT PRICE
sponsoring 30 000 CZK
spot 40 000 CZK
PODCAST
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
mAriE clAirE DiGitAl VErSion2020
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic 50 000 CZK
PRICESHEET
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
joy Print
ADVERTISING RATES
SCHEDULE
FORMAT
Periodicity: monthlyPrint run: 32,000Format: 168 x 223 mmColors: 4/4 CMYKPaper: LWCCover: 5/4 + 1/0 UV lacquerBinding: V2
* CZK 0.25 production cost
SINGLE PAGE
standard page 210 000 CZK
front inside cover 306 000 CZK
back outside cover 316 000 CZK
back inside cover 265 000 CZK
1st single page 260 000 CZK
2nd single page 255 000 CZK
3rd single page 245 000 CZK
4th single page 235 000 CZK
5th single page 230 000 CZK
6th single page 224 000 CZK
single page advertorial 255 000 CZK
scentstrip* 209 000 CZK
glued inserts (one sheet)* 209 000 CZK
DOUBLE PAGE
standard double page 418 000 CZK
unfolding front V-gate cover 612 000 CZK
1st double page 520 000 CZK
2nd double page 490 000 CZK
3rd double page 469 000 CZK
4th double page 459 000 CZK
5th double page 454 000 CZK
6th double page 444 000 CZK
double page advertorial 510 000 CZK
1st double page after table of content 444 000 CZK
2nd double page after table of content 439 000 CZK
SMALL FORMATS
half page horizontal or vertical 152 000 CZK
one third of a page vertical 152 000 CZK
one quarter page 40 000 CZK
one sixth of a page
2020
ISSUE BOOKING DEADLINE ON SALE
2/20 05. 12. 2019 11. 12. 2019 16. 01. 2020
3/20 14. 01. 2020 20. 01. 2020 13. 02. 2020
4/20 11. 02. 2020 17. 02. 2020 12. 03. 2020
5/20 17. 03. 2020 23. 03. 2020 20. 04. 2020
6/20 09. 04. 2020 17. 04. 2020 14. 05. 2020
7/20 12. 05. 2020 18. 05. 2020 11. 06. 2020
8/20 16. 06. 2020 22. 06. 2020 16. 07. 2020
9/20 14. 07. 2020 20. 07. 2020 13. 08. 2020
10/20 11. 08. 2020 17. 08. 2020 10. 09. 2020
11/20 15. 09. 2020 21. 09. 2020 15. 10. 2020
12/20 09. 10. 2020 16. 10. 2020 12. 11. 2020
1/21 10. 11. 2020 16. 11. 2020 10. 12. 2020
1/684 x 74 mmtype area
1/1168 x 223 mmtrip size138 x 190 mmtype area
1/2 horizontal168 x 110 mmtrip size138 x 93 mmtype area
1/2 vertical82 x 223 mmtrip size67 x 190 mmtype area
1/3 vertical53 x 223 mmčistý formát43 x 190 mmtype area
1/3 horizontal168 x 72 mmtrip size138 x 61 mmtype area
1/482 x 110 mmtrip size67 x 93 mmtype area
1/4 horizontal168 x 56 mmtrip size
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
joy on-linE2020
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE/WEEK SIZE /kB/
all web Rollband 990 x 250 110 000 550 50 kB
all web Branding webu 1700 x 1200 1 100 000 650 150 kB
all web Megaboard 1000 x 250 1 100 000 500 50 kB
all web Square 300 x 300 1 100 000 300 50 kB
all web Largeboard 300 x 600 1 100 000 350 50 kB
all web Rectangle 610 x 200 1 100 000 300 50 kB
all web Footerboard 930 x 250 1 100 000 95 50 kB
all web Article Ad 630 x 160 100 000 400 50 kB
home page PR article in top menu* 35 000 CZK / week
home page PR article in carousel** 39 000 CZK / week
all web Outstream video 610 x 340 10 000 500
all web Videospot 30s*** 15 000 490
RU/month: 60 000IMP/month: 1 100 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.*** Video placed in the section of editorial video. Maximal video size is 100 Mb.
AD FORMATS DESCRIPTION
V TOP MENU
LARGEBOARD300 x 600 px
SQUARE300 x 300 px
ROLLBAND
RECTANGLE610 x 200 px
Z KARUSELU
FOOTEBOARD930 x 250 px
990 x 250 px
MEGABOARD 1000 x 250 px
BRA
ND
ING
WEB
U 1
700
X 12
00 p
x
VIDEOSPOT
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
joy on-linE2020
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 Kč/contact
Newsletter - PR article in NL 3,50 Kč/contact
Newsletter square 300 x 300 3 Kč/contact
Newsletter largeboard 600 x 300 3 Kč/contact
FB post (no guarantees)* 15 000 CZK
Sponsored FB post* od 20 000 CZK
Instagram (no guarantees)* 15 000 CZK
Sponsored IG post* od 25 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 15 000 650
Mobil Vignette 50 000 750
Mobil Cube / Cube Extra 15 000 500
Mobil Branded video 15 000 600
Mobil Peel Off 20 000 550
Mobil Wipe 15 000 650
Mobil Galerie 15 000 600
Mobil Square Outstream 7 000 500
Mobil Vertical Outstream 7 000 500
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
NEWSLETTER
NEWSLETTER
300 x 300 px 600 x 300 px
2019
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
joy DiGitAl VErSion2020
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic) 50 000 CZK
PRICESHEET
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
SVět žEny Print
ADVERTISING RATES
SCHEDULE
FORMAT
Periodicity: monthlyPrint run: 50,000Format: 200 x 270 mmColors: 4/4 CMYKPaper: LWCCover: 4/4 + 1/0 UV lacquerBinding: V2
1/1200 x 270 mmtrip size170 x 231 mmtype area
1/2 horizontal200 x 133 mmtrip size170 x 113 mmtype area
1/2 vertical98 x 270 mmtrip size83 x 231 mmtype area
1/3 vertical69 x 270 mmtrip size54 x 231 mmtype area
* CZK 0.25 production cost
SINGLE PAGE SVĚT ŽENY SPECIAL
standard page 245 000 CZK 120 000 CZK
back outside cover 370 000 CZK 185 000 CZK
front inside cover 340 000 CZK 170 000 CZK
back inside cover 305 000 CZK
1st single page 305 000 CZK
2nd single page 295 000 CZK
3rd single page 285 000 CZK
4th single page 275 000 CZK
5th single page 270 000 CZK
6th single page 265 000 CZK
single page advertorial 290 000 CZK
scentstrip*
glued inserts (one sheet)* 245 000 CZK
DOUBLE PAGE
standard double page 490 000 CZK 240 000 CZK
unfolding front Z-gate cover 715 000 CZK
unfolding front V-gate cover 980 000 CZK
1st double page 610 000 CZK
2nd double page 570 000 CZK
3rd double page 550 000 CZK
4th double page 540 000 CZK
5th double page 530 000 CZK
6th double page 520 000 CZK
double page advertorial 580 000 CZK
1st double page after table of content 515 000 CZK
2nd double page after table of content 510 000 CZK
SMALL FORMATS
half page horizontal or vertical 180 000 CZK 82 000 CZK
one third of a page vertical 180 000 CZK
one sixth of a page 46 000 CZK 23 000 CZK
2020
ISSUE BOOKING DEADLINE ON SALE
2/20 12. 12. 2019 18. 12. 2019 15. 01. 2020
3/20 23. 01. 2020 29. 01. 2020 19. 02. 2020
4/20 20. 02. 2020 26. 02. 2020 18. 03. 2020
5/20 13. 03. 2020 20. 03. 2020 15. 04. 2020
6/20 23. 04. 2020 29. 04. 2020 20. 05. 2020
7/20 21. 05. 2020 27. 05. 2020 17. 06. 2020
8/20 12. 06. 2020 19. 06. 2020 15. 07. 2020
9/20 23. 07. 2020 29. 07. 2020 19. 08. 2020
10/20 20. 08. 2020 26. 08. 2020 16. 09. 2020
11/20 17. 09. 2020 23. 09. 2020 14. 10. 2020
12/20 15. 10. 2020 21. 10. 2020 11. 11. 2020
1/21 12. 11. 2020 18. 11. 2020 09. 12. 2020
Horoskopy 2021 14. 09. 2020 18. 09. 2020 01. 10. 2020
Advent 2020 05. 10. 2020 09. 10. 2020 22. 10. 2020
1/3 horizontal200 x 87 mmtrip size170 x 74 mmtype area
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers- 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
SVět žEny on-linE2020
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE/WEEK SIZE /kB/
all web Rollband 990 x 250 15 000 425 50 kB
all web Branding webu 1700 x 1200 110 000 500 150 kB
all web Megaboard 980 x 250 110 000 400 50 kB
all web Square 300 x 300 110 000 250 50 kB
all web Largeboard 300 x 600 110 000 300 50 kB
all web Rectangle 610 x 200 110 000 250 50 kB
all web Footerboard 930 x 250 110 000 95 50 kB
all web Article Ad 633 x 160 20 000 350 50 kB
home page PR article in carousel* 15 000 CZK / week
home page PR article** 3000 symbols / 5 images / logo / URL 10 000 CZK / week
all web Outstream video 610 x 340 10 000 400
all web Videospot 30s*** 15 000 400
RU/month: 25 000IMP/month: 110 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.*** Video placed in the section of editorial video. Maximal video size is 100 Mb.
AD FORMATS DESCRIPTION
MEGABOARD 980 x 250 px
FOOTERBOARD 930 x 250 px
VIDEOSPOT
LARGEBOARD300 x 600 px
SQUARE300 x 300 px
SQUARE300 x 300 px
VIDEOSPOT300 x 300 px
SQUARE300 x 300 px
ROLLBAND 990 x 250 px
LARGEBOARD300 x 600 px
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
SVět žEny on-linE2020
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3 CZK/contact
Newsletter largeboard 600 x 300 3 CZK/contact
FB post (no guarantees)* 10 000 CZK
Sponsored FB post* od 15 000 CZK
Instagram (no guarantees)* 10 000 CZK
Sponsored IG post* od 20 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 10 000 600
Mobil Vignette 20 000 700
Mobil Cube / Cube Extra 10 000 450
Mobil Branded video 10 000 550
Mobil Peel Off 10 000 500
Mobil Wipe 10 000 600
Mobil Galery 10 000 550
Mobil Square Outstream 5 500 450
Mobil Vertical Outstream 5 500 450
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
NEWSLETTER
NEWSLETTER
300 x 300 px 600 x 300 px
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
1/3 vertical215 x 87 mmtrip size196 x 79 mmtype area
burDA StylE Print
ADVERTISING RATES
SCHEDULE
Periodicity: monthlyPrint run: 18,000Format: 215 x 267 mmColors: 4/4 CMYKPaper: LWUCover: 4/4Binding: V1
SINGLE PAGE BURDA SPECIAL
standard page 125 000 CZK 80 000 CZK
front inside cover 175 000 CZK 95 000 CZK
back outside cover 190 000 CZK 110 000 CZK
back inside cover 155 000 CZK 95 000 CZK
1st single page 155 000 CZK 90 000 CZK
2nd single page 85 000 CZK
single page advertorial 150 000 CZK 85 000 CZK
scentstrip* 150 000 CZK 85 000 CZK
glued inserts (one sheet)* 115 000 CZK 60 000 CZK
DOUBLE PAGE
standard double page 250 000 CZK 120 000 CZK
double page advertorial 300 000 CZK 170 000 CZK
SMALL FORMATS
half page horizontal or vertical 93 000 CZK 46 000 CZK
one third of a page vertical 93 000 CZK 46 000 CZK
one quarter page 57 000 CZK 31 000 CZK
one sixth of a page 31 000 CZK 23 000 CZK
2020
ISSUE BOOKING DEADLINE ON SALE BOOKING DEADLINE ON SALE
2/20 27. 12. 2019 31. 12. 2019 22. 01. 2020 Burda Kids 1/2020 04. 02. 2020 07. 02. 2020 26. 02. 2020
3/20 27. 01. 2020 29. 01. 2020 19. 02. 2020 Burda Easy 1/2020 03. 03. 2020 06. 03. 2020 25. 03. 2020
4/20 24. 02. 2020 26. 02. 2020 18. 03. 2020 Burda Plus 1/2020 06. 04. 2020 09. 04. 2020 29. 04. 2020
5/20 25. 03. 2020 27. 03. 2020 22. 04. 2020 Burda Baby 1/2020 21. 04. 2020 24. 04. 2020 13. 05. 2020
6/20 27. 04. 2020 29. 04. 2020 20. 05. 2020 Accessories 1/2020 19. 05. 2020 22. 05. 2020 10. 06. 2020
7/20 25. 05. 2020 27. 05. 2020 17. 06. 2020 Burda Easy 2/2020 22. 06. 2020 25. 06. 2020 15. 07. 2020
8/20 29. 06. 2020 01. 07. 2020 22. 07. 2020 Burda Easy 3/2020 18. 08. 2020 21. 08. 2020 09. 09. 2020
9/20 27. 07. 2020 29. 07. 2020 19. 08. 2020 Burda Plus 2/2020 07. 09. 2020 10. 09. 2020 30. 09. 2020
10/20 24. 08. 2020 26. 08. 2020 16. 09. 2020 Burda Kids 2/2020 22. 09. 2020 25. 09. 2020 14. 10. 2020
11/20 25. 09. 2020 30. 09. 2020 21. 10. 2020 Burda Baby 2/2020 13. 10. 2020 16. 10. 2020 04. 11. 2020
12/20 21. 10. 2020 23. 10. 2020 18. 11. 2020 Burda Easy 4/2020 03. 11. 2020 06. 11. 2020 25. 11. 2020
1/21 30. 11. 2020 02. 12. 2020 23. 12. 2020
1/495 x 123 mmtype area
1/3 vertical70 x 267 mmtrip size63 x 251 mmtype area
1/4 horizontal215 x 70 mmtrip size196 x 59 mmtype area
1/4 vertical52 x 267 mmtrip size45 x 251 mmtype area
1/695 x 80 mmtype area
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
FORMAT1/1215 x 267 mmtrip size196 x 251 mmtype area
1/2 horizontal215 x 130 mmtrip size196 x 121 mmtype area
1/2 vertical103 x 267 mmtrip size95 x 251 mmtype area
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
burDA StylE on-linE2020
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE / WEEK SIZE /kB/
all web Rollband 990 x 250 15 000 425 50 kB
all web Branding webu 1700 x 1200 100 000 500 150 kB
all web Megaboard 1000 x 250 100 000 400 50 kB
all web Square 300 x 300 100 000 250 50 kB
all web Largeboard 300 x 600 100 000 275 50 kB
all web Footerboard 930 x 250 100 000 95 50 kB
home page PR article in carousel* 15 000 CZK / week
home page PR article** 3000 symbols / 5 images / logo / URL 10 000 CZK / week
all web Outstream video 35 000 400
RU/month: 18 000IMP/month:100 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.
MOBILE ADVERTISING
MEGABOARD 1000 x 250 px
FOOTERBOARD 930 x 250 pxFOOTERBOARD 930 x 250 px
ROLLBAND 990 x 250 px
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3,00 CZK/contact
Newsletter largeboard 600 x 300 3,00 CZK/contact
FB post (no guarantees)* 10 000 CZK
Sponsored FB post* od 15 000 CZK
Instagram (no guarantees)* 10 000 CZK
Sponsored IG post* od 20 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 10 000 500
Mobil Vignette 35 000 600
Mobil Cube / Cube Extra 10 000 400
Mobil Branded video 10 000 450
Mobil Peel Off 12 000 425
Mobil Wipe 10 000 475
Mobil Galery 10 000 450
Mobil Square Outstream 7 500 450
Mobil Vertical Outstream 7 500 450
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
burDA StylE on-linE
newslettertextový tIp
newsletterpoutání pR článku
newslettersquare
300 x 300 px
newsletterlargeBoard600 x 300 px
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
kAtkA Print
SCHEDULE
ADVERTISING RATES
Periodicity: weeklyPrint run: 38,000Format: 215 x 283 mmColors: 4/4 CMYKPaper: SCBinding: V1
ISSUE BOOKING DEADLINE ON SALE
2/20 09. 12. 2019 16. 12. 2019 03. 01. 2020
3/20 23. 12. 2019 30. 12. 2019 09. 01. 2020
4/20 30. 12. 2019 06. 01. 2020 16. 01. 2020
5/20 06. 01. 2020 13. 01. 2020 23. 01. 2020
6/20 13. 01. 2020 20. 01. 2020 30. 01. 2020
7/20 20. 01. 2020 27. 01. 2020 06. 02. 2020
8/20 27. 01. 2020 03. 02. 2020 13. 02. 2020
9/20 03. 02. 2020 10. 02. 2020 20. 02. 2020
10/20 10. 02. 2020 17. 02. 2020 27. 02. 2020
11/20 17. 02. 2020 24. 02. 2020 05. 03. 2020
12/20 24. 02. 2020 02. 03. 2020 12. 03. 2020
13/20 02. 03. 2020 09. 03. 2020 19. 03. 2020
14/20 09. 03. 2020 16. 03. 2020 26. 03. 2020
15/20 16. 03. 2020 23. 03. 2020 02. 04. 2020
16/20 23. 03. 2020 30. 03. 2020 09. 04. 2020
17/20 27. 03. 2020 03. 04. 2020 16. 04. 2020
18/20 02. 04. 2020 09. 04. 2020 23. 04. 2020
19/20 09. 04. 2020 20. 04. 2020 30. 04. 2020
20/20 17. 04. 2020 24. 04. 2020 07. 05. 2020
21/20 23. 04. 2020 30. 04. 2020 14. 05. 2020
22/20 04. 05. 2020 11. 05. 2020 21. 05. 2020
23/20 11. 05. 2020 18. 05. 2020 28. 05. 2020
24/20 18. 05. 2020 25. 05. 2020 04. 06. 2020
25/20 25. 05. 2020 01. 06. 2020 11. 06. 2020
26/20 01. 06. 2020 08. 06. 2020 18. 06. 2020
27/20 08. 06. 2020 15. 06. 2020 25. 06. 2020
28/20 15. 06. 2020 22. 06. 2020 02. 07. 2020
29/20 22. 06. 2020 29. 06. 2020 09. 07. 2020
30/20 26. 06. 2020 03. 07. 2020 16. 07. 2020
31/20 03. 07. 2020 13. 07. 2020 23. 07. 2020
32/20 13. 07. 2020 20. 07. 2020 30. 07. 2020
33/20 20. 07. 2020 27. 07. 2020 06. 08. 2020
34/20 27. 07. 2020 03. 08. 2020 13. 08. 2020
35/20 03. 08. 2020 10. 08. 2020 20. 08. 2020
36/20 10. 08. 2020 17. 08. 2020 27. 08. 2020
37/20 17. 08. 2020 24. 08. 2020 03. 09. 2020
38/20 24. 08. 2020 31. 08. 2020 10. 09. 2020
39/20 31. 08. 2020 07. 09. 2020 17. 09. 2020
40/20 07. 09. 2020 14. 09. 2020 24. 09. 2020
41/20 14. 09. 2020 21. 09. 2020 01. 10. 2020
42/20 18. 09. 2020 25. 09. 2020 08. 10. 2020
43/20 25. 09. 2020 05. 10. 2020 15. 10. 2020
44/20 05. 10. 2020 12. 10. 2020 22. 10. 2020
45/20 09. 10. 2020 16. 10. 2020 29. 10. 2020
46/20 19. 10. 2020 26. 10. 2020 05. 11. 2020
47/20 26. 10. 2020 02. 11. 2020 12. 11. 2020
48/20 30. 10. 2020 06. 11. 2020 19. 11. 2020
49/20 09. 11. 2020 16. 11. 2020 26. 11. 2020
50/20 16. 11. 2020 23. 11. 2020 03. 12. 2020
51/20 23. 11. 2020 30. 11. 2020 10. 12. 2020
52/20 30. 11. 2020 07. 12. 2020 17. 12. 2020
1/21 04. 12. 2020 11. 12. 2020 23. 12. 2020
KATKA SPECIALS
TITLE BOOKING DEADLINE ON SALE
speciál 1/2020 15. 05. 2020 20. 05. 2020 04. 06. 2020
Horoskopy 2021 11. 09. 2020 16. 09. 2020 01. 10. 2020
Vánoce 2020 02. 10. 2020 07. 10. 2020 22. 10. 2020
2020
SINGLE PAGE KATKA SPECIAL
standard page 200 000 CZK 150 000 CZK
front inside cover 290 000 CZK 180 000 CZK
back outside cover 295 000 CZK 210 000 CZK
back inside cover 250 000 CZK 170 000 CZK
1st single page 250 000 CZK
2nd single page 240 000 CZK
3rd single page 230 000 CZK
4th single page 220 000 CZK
5th single page 215 000 CZK
6th single page 210 000 CZK
single page advertorial 250 000 CZK
DOUBLE PAGE
standard double page 400 000 CZK
1st double page 520 000 CZK
2nd double page 470 000 CZK
double page advertorial 500 000 Kč
SMALL FORMATS
half page horizontal or vertical 139 000 CZK 113 000 CZK
one third of a page horizontal or vertical 139 000 CZK
one quarter page 70 000 CZK
one sixth of a page 36 000 CZK 29 000 CZK
junior page 165 000 CZK 124 000 CZK
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
kAtkA Print
FORMAT
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only 2020
1/1215 x 283 mmtrip size187 x 246 mmtype area
1/2 horizontal215 x 140 mmtrip size187 x 124 mmtype area
1/2 vertical107 x 283 mmtrip size91 x 246 mmtype area
1/3 vertical75 x 283 mmtrip size59 x 246 mmtype area
1/3 horizontal215 x 91 mmtrip size187 x 79 mmtype area
1/4 horizontal215 x 68 mmtrip size187 x 52 mmtype area
1/4 vertical59 x 283 mmtrip size43 x 246 mmtype area
1/4107 x 140 mmtrip size91 x 124type area
juniorpage139 x 213 mmtrip size123 x 197type area
1/675 x 140 mmtrip size59 x 124type area
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,55 CZK without placing0,70 CZK for placing
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3 CZK/contact
Newsletter largeboard 600 x 300 3 CZK/contact
FB post (no guarantees)* 10 000 CZK
Sponsored FB post* od 15 000 CZK
DATABASE / SOCIAL MEDIA
2020APEtit Print
ADVERTISING RATES
SCHEDULE
INSERTS
FORMAT
Periodicity: monthlyPrint run: 52,000Format: 210 x 275 mmColors: 4/4 CMYKPaper: LWCCover: 5/4 + 1/0 UV glossy lacquerBinding: V2
INSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
1/1210 x 275 mmtrip size188 x 250 mmtype area
1/2 horizontal210 x 135 mmtrip size188 x 122 mmtype area
1/2 vertical102 x 275 mmtrip size92 x 250 mmtype area
1/3 vertical67 x 275 mmtrip size60 x 250 mmtype area
PRODUCTION COSTS:0,70 CZK for placing
* CZK 0.25 production cost
SINGLE PAGE APETIT SPECIAL MASOOO!
standard page 172 000 CZK 121 000 CZK 152 000 CZK
front inside cover 258 000 CZK 167 000 CZK 182 000 CZK
back outside cover 303 000 CZK 202 000 CZK 207 000 CZK
back inside cover 232 000 CZK 152 000 CZK 167 000 CZK
1st single page 222 000 CZK
2nd single page 212 000 CZK
3rd single page 212 000 CZK
4th single page 202 000 CZK
5th single page 192 000 CZK
single page advertorial 202 000 CZK 152 000 CZK 182 000 CZK
scentstrip* 172 000 CZK
glued inserts (one sheet)* 172 000 CZK
DOUBLE PAGE
standard double page 343 000 CZK 303 000 CZK
unfolding front V-gate cover 505 000 CZK
1st double page 434 000 CZK
2nd double page 404 000 CZK
3rd double page 394 000 CZK
4th double page 384 000 CZK
double page advertorial 404 000 CZK 364 000 CZK
SMALL FORMATS
half page 125 000 CZK 83 000 CZK 99 000 CZK
one third of a page vertical 125 000 CZK 99 000 CZK
one quarter page 60 000 CZK 41 000 CZK
one sixth of a page 36 000 CZK
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
ISSUE BOOKING DEADLINE ON SALE
2/20 16. 12. 2019 19. 12. 2019 15. 01. 2020
3/20 20. 01. 2020 23. 01. 2020 19. 02. 2020
4/20 17. 02. 2020 20. 02. 2020 18. 03. 2020
5/20 16. 03. 2020 19. 03. 2020 15. 04. 2020
6/20 20. 04. 2020 23. 04. 2020 18. 05. 2020
7/20 11. 05. 2020 14. 05. 2020 10. 06. 2020
8/20 12. 06. 2020 15. 06. 2020 15. 07. 2020
9/20 13. 07. 2020 16. 07. 2020 12. 08. 2020
10/20 17. 08. 2020 20. 08. 2020 16. 09. 2020
11/20 11. 09. 2020 14. 09. 2020 14. 10. 2020
12/20 09. 10. 2020 12. 10. 2020 11. 11. 2020
1/21 16. 11. 2020 19. 11. 2020 16. 12. 2020
Apetit specials
Pasta & pizza 11. 02. 2020 14. 02. 2020 25. 02. 2020
Grilování 04. 05. 2020 07. 05. 2020 19. 05. 2020
Vánoční pečení 22. 09. 2020 25. 09. 2020 09. 10. 2020
1/3 horizontal210 x 88 mmtrip size188 x 77 mmtype area
1/4 vertical102 x 135 mmtrip size
2020APEtit on-linE
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE/WEEK SIZE /kB/
all web Rollband 990 x 250 425 000 300 50 kB
all web Branding web 1700 x 1200 3 000 000 500 150 kB
all web Megaboard 940 x 250 3 000 000 400 50 kB
all web Square 300 x 300 3 000 000 275 50 kB
all web Largeboard 300 x 600 3 000 000 325 50 kB
all web Rectangle 610 x 200 3 000 000 275 50 kB
all web Footerboard 930 x 250 3 000 000 95 50 kB
home page PR article in carousel* 35 000 CZK / week
Article Ad 362 x 120 3 000 000 400 50 kB
all web Outstream video 610 x 340 300 000 400
all web Videospot 30s** 250 000 420
RU/month: 900 000IMP/month: 3 000 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.** Video placed in the section of editorial video. Maximal video size is 100 Mb.
AD FORMATS DESCRIPTION
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020APEtit on-linE
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3,00 CZK/contact
Newsletter largeboard 600 x 300 3,00 CZK/contact
FB post (no guarantees)* 15 000 CZK
Sponsored FB post* od 20 000 CZK
Instagram (no guarantees)* 15 000 CZK
Sponsored IG post* od 25 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 400 000 600
Mobil Vignette 600 000 700
Mobil Cube / Cube Extra 400 000 450
Mobil Branded video 400 000 550
Mobil Peel Off 450 000 500
Mobil Wipe 400 000 600
Mobil Galery 400 000 550
Mobil Square Outstream 180 000 450
Mobil Vertical Outstream 180 000 450
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
NEWSLETTER
NEWSLETTERPOUTÁNÍ
300 x 300 px 600 x 300 px
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020APEtit DiGitAl VErSionprices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic) 50 000 CZK
PRICESHEET
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICESHEETPRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic) 50 000 CZK
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only 2020Pošli rEcEPt Print
ADVERTISING RATES
FORMAT
Periodicity: monthlyPrint run: 65,000Format: 145 x 205 mmColors: 4/4 CMYKPaper: MFSBinding: V1
1/1145 x 205 mm trip size130 x 179 mm type area
1/2 horizontal145 x 100 mm trip size130 x 93 mm type area
1/2 vertical70 x 205 mm trip size63 x 183 mm type area
1/3 vertical47 x 205 mm trip size40 x 183 mm type area
SINGLE PAGE POŠLi RECEPT! SPECIAL
standard page 140 000 CZK 140 000 CZK
front inside cover 190 000 CZK 190 000 CZK
back outside cover 210 000 CZK 210 000 CZK
back inside cover 175 000 CZK 175 000 CZK
1st single page 180 000 CZK 180 000 CZK
single page advertorial 165 000 CZK 165 000 CZK
DOUBLE PAGE
standard double page 280 000 CZK 280 000 CZK
double page advertorial 330 000 CZK 330 000 CZK
SMALL FORMATS
half page horizontal or vertical 93 000 CZK 93 000 CZK
one third of a page vertical or horizontal 93 000 CZK 93 000 CZK
one quarter page 57 000 CZK 57 000 CZK
one quarter page horizontal 57 000 CZK 57 000 CZK
1/4 horizontal145 x 65 mm trip size130 x 58 mm type area
1/470 x 100 mm trip size63 x 88 mm type area
SCHEDULE POŠLI RECEPT!
ISSUE BOOKING DEADLINE ON SALE
2/20 06. 12. 2019 10. 12. 2019 06. 01. 2020
3/20 10. 01. 2020 14. 01. 2020 03. 02. 2020
4/20 07. 02. 2020 11. 02. 2020 04. 03. 2020
5/20 06. 03. 2020 11. 03. 2020 02. 04. 2020
6/20 03. 04. 2020 09. 04. 2020 04. 05. 2020
7/20 07. 05. 2020 12. 05. 2020 03. 06. 2020
8/20 05. 06. 2020 10. 06. 2020 02. 07. 2020
9/20 10. 07. 2020 14. 07. 2020 03. 08. 2020
10/20 07. 08. 2020 11. 08. 2020 02. 09. 2020
11/20 11. 09. 2020 15. 09. 2020 05. 10. 2020
12/20 09. 10. 2020 13. 10. 2020 04. 11. 2020
1/21 06. 11. 2020 10. 11. 2020 02. 12. 2020
SCHEDULE POŠLI RECEPT! SPECIAL
1/20 06. 12. 2019 10. 12. 2019 13. 01. 2020
2/20 10. 01. 2020 14. 01. 2020 17. 02. 2020
3/20 07. 02. 2020 11. 02. 2020 16. 03. 2020
4/20 05. 03. 2020 09. 03. 2020 15. 04. 2020
5/20 09. 04. 2020 14. 04. 2020 18. 05. 2020
6/20 07. 05. 2020 12. 05. 2020 15. 06. 2020
7/20 05. 06. 2020 09. 06. 2020 13. 07. 2020
8/20 10. 07. 2020 14. 07. 2020 17. 08. 2020
9/20 07. 08. 2020 11. 08. 2020 14. 09. 2020
10/20 11. 09. 2020 15. 09. 2020 19. 10. 2020
11/20 09. 10. 2020 13. 10. 2020 16. 11. 2020
12/20 06. 11. 2020 10. 11. 2020 14. 12. 2020
Nejlepší dezerty 16. 03. 2020 20. 03. 2020 09. 04. 2020
Salátová kuchařka 25. 05. 2020 29. 05. 2020 18. 06. 2020
Levně a rychle 24. 08. 2020 28. 08. 2020 17. 09. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,55 CZK no position0,70 Kč for placing
2020Pošli rEcEPt on-linE
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE / WEEK SIZE /kB/
all web Rollband 990 x 250 10 000 300 50 kB
all web Branding web 1700 x 1200 60 000 375 150 kB
all web Megaboard 960 x 250 60 000 275 50 kB
all web Square 300 x 300 60 000 100 50 kB
all web Largeboard 300 x 600 60 000 150 50 kB
all web Rectangle 610 x 200 60 000 100 50 kB
all web Footerboard 930 x 250 60 000 95 50 kB
home page PR article in carousel* 15 000 Kč / týden
home page PR article** 3000 symbols / 5 images / logo / URL 10 000 Kč / týden
RU/month:49 000IMP/month:100 000
KARUSELU
MEGABOARD 960 x 250 px
FOOTERBOARD 930 x 250 px
LARGEBOARD300 x 600 px
AD FORMATS DESCRIPTION
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020Pošli rEcEPt on-linE
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3,00 CZK/contact
Newsletter largeboard 600 x 300 3,00 CZK/contact
FB post (no guarantees)* 10 000 CZK
Sponsored FB post* od 15 000 CZK
DATABASE / SOCIAL MEDIA
300 x 300 px 600 x 300 px
NEWSLETTER
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020chiP Print
ADVERTISING RATES
SCHEDULE
INSERTS
FORMAT
Periodicity: monthlyPrint run: 22,000Format: 195 x 285 mmColors: 4/4 CMYKPaper: LWUCover: 4/4 (or 5/4)+ 1/0 UV glossy lacquerBinding: V2
INSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
1/1195 x 285 mmtrip size173 x 260 mmtype area
1/2 horizontal195 x 140 mmtrip size173 x 127 mmtype area
1/2 vertical95 x 285 mmtrip size81 x 260 mmtype area
1/3 vertical62 x 285 mmtrip size53 x 260 mmtype area
PRODUCTION COSTS:0,70 CZK or placing
SINGLE PAGE
standard page 119 000 CZK
front inside cover 199 000 CZK
back outside cover 250 000 CZK
back inside cover 180 000 CZK
1st single page 175 000 CZK
single page advertorial 140 000 CZK
DOUBLE PAGE
standard double page 238 000 CZK
unfolding front V-gate cover 420 000 CZK
double page advertorial 280 000 CZK
SMALL FORMATS
half page horizontal or vertical 88 000 CZK
half page advertorial 98 000 CZK
one third of a page horizontal or vertical 79 000 CZK
one quarter page 61 000 CZK
one quarter page horizontal 61 000 CZK
one sixth of a page 40 000 CZK
junior page 113 000 CZKISSUE BOOKING DEADLINE ON SALE
2/20 31. 12. 2019 08. 01. 2020 22. 01. 2020
3/20 05. 02. 2020 12. 02. 2020 26. 02. 2020
4/20 04. 03. 2020 11. 03. 2020 25. 03. 2020
5/20 01. 04. 2020 08. 04. 2020 22. 04. 2020
6/20 29. 04. 2020 06. 05. 2020 20. 05. 2020
7/20 03. 06. 2020 10. 06. 2020 24. 06. 2020
8/20 01. 07. 2020 08. 07. 2020 22. 07. 2020
9/20 29. 07. 2020 05. 08. 2020 19. 08. 2020
10/20 02. 09. 2020 09. 09. 2020 23. 09. 2020
11/20 30. 09. 2020 07. 10. 2020 21. 10. 2020
12/20 27. 10. 2020 04. 11. 2020 19. 11. 2020
1/21 25. 11. 2020 02. 12. 2020 16. 12. 20201/3 horizontal195 x 93 mmtrip size173 x 80 mmtype area
1/495 x 140 mmtrip size83 x 127 mmtype area
1/4 horizontal195 x 68 mmtrip size173 x 60 mmtype area
1/4 vertical45 x 285 mmtrip size35 x 260 mmtype area
jiniorpage130 x 195 mmtrip size115 x 182 mmtype area
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
2020chiP on-linE
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE / WEEK SIZE /kB/
all web Rollband 990 x 250 20 000 500 50 kB
all web Branding web 1700 x 1200 110 000 600 150 kB
all web Megaboard 970 x 250 110 000 450 50 kB
all web Square 300 x 300 110 000 275 50 kB
all web Largeboard 300 x 600 110 000 325 50 kB
all web Rectangle 610 x 200 110 000 275 50 kB
all web Footerboard 930 x 250 110 000 95 50 kB
all web Article Ad 635 x 160 200 000 400 50 kB
home page PR article* 3000 symbols / 5 images / logo / URL 20 000 CZK / week
all web Outstream video 15 000 450
RU/month: 60 000IMP/month: 110 000
AD FORMATS DESCRIPTION
MEGABOARD 970 x 250 px
FOOTERBOARD 930 x 250 px
LARGEBOARD300 x 600 px
SQUARE300 x 300 px
VIDEOSPOT
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020chiP on-linE
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3,00 CZK/contact
Newsletter largeboard 600 x 300 3,00 CZK/contact
FB post (no guarantees)* 10 000 CZK
Sponsored FB post* od 15 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 10 000 500
Mobil Vignette 100 000 600
Mobil Cube / Cube Extra 10 000 500
Mobil Branded video 10 000 500
Mobil Peel Off 10 000 500
Mobil Wipe 10 000 500
Mobil Galery 10 000 500
Mobil Square Outstream 10 000 450
Mobil Vertical Outstream 10 000 450
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
NEWSLETTER
NEWSLETTER
NEWSLETTERSQUARE
300 x 300 px
NEWSLETTERLARGEBOARD600 x 300 px
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020chiP DiGitAl VErSionprices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic) 50 000 CZK
PRICESHEET
2020PočítAč Pro kAžDého Print
ADVERTISING RATES
SCHEDULE
FORMAT
Periodicity: biweeklyPrint run: 15,000Format: 195 x 285 mmColors: 4/4 CMYKPaper: SCCover: 4/4Binding: V1
1/1195 x 285 mmtrip size173 x 260 mmtype area
1/2 horizontal195 x 140 mmtrip size173 x 127 mmtype area
1/2 vertical95 x 285 mmtrip size81 x 260 mmtype area
1/3 vertical63 x 285 mmtrip size53 x 260 mmtype area
SINGLE PAGE
standard page 99 000 CZK
front inside cover 160 000 CZK
back outside cover 180 000 CZK
back inside cover 150 000 CZK
1st single page 130 000 CZK
single page advertorial 119 000 CZK
SMALL FORMATS
half page horizontal or vertical 67 000 CZK
one third of a page horizontal or vertical 52 000 CZK
one quarter page 41 000 CZK
one quarter page horizontal 41 000 CZK
junior page 98 000 CZK
ISSUE BOOKING DEADLINE ON SALE
2/20 13. 12. 2019 16. 12. 2019 06. 01. 2020
3/20 03. 01. 2020 06. 01. 2020 20. 01. 2020
4/20 17. 01. 2020 20. 01. 2020 03. 02. 2020
5/20 31. 01. 2020 03. 02. 2020 17. 02. 2020
6/20 14. 02. 2020 17. 02. 2020 02. 03. 2020
7/20 28. 02. 2020 02. 03. 2020 16. 03. 2020
8/20 13. 03. 2020 16. 03. 2020 30. 03. 2020
9/20 27. 03. 2020 30. 03. 2020 15. 04. 2020
10/20 06. 04. 2020 09. 04. 2020 27. 04. 2020
11/20 21. 04. 2020 24. 04. 2020 11. 05. 2020
12/20 07. 05. 2020 11. 05. 2020 25. 05. 2020
13/20 22. 05. 2020 25. 05. 2020 08. 06. 2020
14/20 05. 06. 2020 08. 06. 2020 22. 06. 2020
15/20 19. 06. 2020 22. 06. 2020 08. 07. 2020
16/20 10. 07. 2020 13. 07. 2020 27. 07. 2020
17/20 31. 07. 2020 03. 08. 2020 17. 08. 2020
18/20 14. 08. 2020 17. 08. 2020 31. 08. 2020
19/20 28. 08. 2020 31. 08. 2020 14. 09. 2020
20/20 11. 09. 2020 14. 09. 2020 30. 09. 2020
21/20 22. 09. 2020 25. 09. 2020 12. 10. 2020
22/20 09. 10. 2020 12. 10. 2020 26. 10. 2020
23/20 23. 10. 2020 26. 10. 2020 09. 11. 2020
24/20 06. 11. 2020 09. 11. 2020 23. 11. 2020
25/20 20. 11. 2020 23. 11. 2020 07. 12. 2020
1/21 04. 12. 2020 07. 12. 2020 21. 12. 2020
1/3 horizontal195 x 93 mmtrip size173 x 80 mmtype area
1/495 x 140 mmtrip size83 x 127 mmtype area
1/4 horizontal195 x 68 mmtrip size173 x 60 mmtype area
jiniorpage130 x 195 mmtrip size115 x 182 mmtype area
prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers- 15 CZK
PRODUCTION COSTS:0,60 CZK without position0,70 CZK for placing
2020prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
mAriAnnE byDlEní Print
ADVERTISING RATES
SCHEDULE
INSERTS
FORMAT
Periodicity: monthlyPrint run: 27,000Format: 210 x 275 mmColors: 4/4 CMYKPaper: LWCCover: 1/0 UV glossy lacquerBinding: V2
INSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers- 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
1/1210 x 275 mmtrip size188 x 250 mmtype area
1/2 horizontal210 x 135 mmtrip size188 x 122 mmtype area
1/2 vertical102 x 275 mmtrip size92 x 250 mmtype area
1/3 vertical67 x 275 mmtrip size60 x 250 mmtype area
SINGLE PAGE
standard page 121 000 CZK
front inside cover 182 000 CZK
back outside cover 192 000 CZK
back inside cover 172 000 CZK
1st single page 162 000 CZK
2nd single page 152 000 CZK
3rd single page 141 000 CZK
4th single page 131 000 CZK
5th single page 126 000 CZK
single page advertorial 146 000 CZK
glued inserts (one sheet) 121 000 CZK
DOUBLE PAGE
standard double page 242 000 CZK
1st double page 303 000 CZK
2nd double page 283 000 CZK
3rd double page 273 000 CZK
4th double page 268 000 CZK
5th double page 263 000 CZK
double page advertorial 293 000 CZK
SMALL FORMATS
half page horizontal or vertical 78 000 CZK
one third of a page vertical 78 000 CZK
one quarter page 41 000 CZK
one sixth of a page 26 000 CZK
ISSUE BOOKING DEADLINE ON SALE
2/20 03. 12. 2019 06. 12. 2019 09. 01. 2020
3/20 06. 01. 2020 09. 01. 2020 06. 02. 2020
4/20 10. 02. 2020 13. 02. 2020 12. 03. 2020
5/20 09. 03. 2020 12. 03. 2020 09. 04. 2020
6/20 03. 04. 2020 06. 04. 2020 07. 05. 2020
7/20 11. 05. 2020 14. 05. 2020 11. 06. 2020
8/20 05. 06. 2020 08. 06. 2020 09. 07. 2020
9/20 10. 07. 2020 13. 07. 2020 13. 08. 2020
10/20 18. 08. 2020 21. 08. 2020 21. 09. 2020
11/20 15. 09. 2020 18. 09. 2020 15. 10. 2020
12/20 09. 10. 2020 12. 10. 2020 12. 11. 2020
1/21 09. 11. 2020 12. 11. 2020 10. 12. 2020
NORDIC 25. 05. 2020 28. 05. 2020 25. 06. 2020
1/3 horizontal210 x 88 mmtrip size188 x 77 mmtype area
1/4102 x 135 mmtrip size
2020mAriAnnE byDlEní on-linE
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE/WEEK SIZE /kB/
all web Rollband 990 x 250 50 000 425 50 kB
all web Branding 1700 x 1200 600 000 500 150 kB
all web Megaboard 1000 x 250 600 000 400 50 kB
all web Square 300 x 300 600 000 250 50 kB
all web Largeboard 300 x 600 600 000 300 50 kB
all web Rectangle 610 x 200 600 000 250 50 kB
all web Footerboard 930 x 250 600 000 95 50 kB
all web Article Ad 613 x 160 100 000 350 50 kB
home page PR article in top menu* 10 000 CZK / week
home page PR article in carousel** 15 000 CZK / week
all web Outstream video 630 x 350 8 000 400
all web Videospot 30s*** 15 000 400
RU/month 70 000IMP/month 600 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.*** Video placed in the section of editorial video. Maximal video size is 100 Mb..
AD FORMATS DESCRIPTION
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020mAriAnnE byDlEní on-linE
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3,00 CZK/contact
Newsletter largeboard 600 x 300 3,00 CZK/contact
FB post (no guarantees)* 10 000 CZK
Sponsored FB post * 15 000 CZK
Instagram (no guarantees)* 10 000 CZK
Sponsored IG post 20 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 8 000 600
Mobil Vignette 30 000 600
Mobil Cube / Cube Extra 8 000 450
Mobil Branded video 8 000 550
Mobil Peel Off 8 000 500
Mobil Wipe 8 000 600
Mobil Galery 8 000 550
Mobil Square Outstream 6 000 450
Mobil Vertical Outstream 6 000 450
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
newslettertextový tIp
newsletterpoutání pR článku
newslettersquare
300 x 300 px
newsletterlargeBoard600 x 300 px
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
EllE DEcorAtion Print
ADVERTISING RATES
HARMONOGRAM
FORMAT
Periodicity: quarterlyPrint run: 18,000Format: 220 x 285 mmColors: 4/4 CMYKPaper: LWUCover: 5/4 + 1/0 UV dispersionlacquerBinding: V2
1/1220 x 285 mmtrip size185 x 254 mmtype area
1/2 horizontal220 x 140 mmtrip size185 x 120 mmtype area
1/2 vertical107,5 x 285 mmtrip size86 x 254 mmtype area
SINGLE PAGE
standard page 142 000 CZK
front inside cover 192 000 CZK
back outside cover 212 000 CZK
back inside cover 177 000 CZK
1st single page 177 000 CZK
2nd single page 172 000 CZK
3rd single page 167 000 CZK
4th single page 162 000 CZK
5th single page 157 000 CZK
single page advertorial 167 000 CZK
glued inserts (one sheet)* 141 000 CZK
scentstrip* 141 000 CZK
DOUBLE PAGE
standard double page 283 000 CZK
unfolding front V-gate cover 414 000 CZK
1st double page 354 000 CZK
2nd double page 328 000 CZK
3rd double page 318 000 Kč
4th double page 313 000 CZK
5th double page 308 000 CZK
double page advertorial 333 000 CZK
SMALL FORMATS
half page horizontal or vertical 104 000 CZK
one third of a page vertical 104 000 CZK
one sixth of a page 31 000 CZK
ISSUE BOOKING DEADLINE ON SALE
1/20 24. 01. 2020 27. 01. 2020 26. 02. 2020
2/20 29. 05. 2020 01. 06. 2020 02. 07. 2020
3/20 31. 07. 2020 03. 08. 2020 02. 09. 2020
4/20 23. 10. 2020 26. 10. 2020 25. 11. 2020
INSERTSINSERTS IN TITLE:1 sheet – CZK 2.52 sheets – CZK 4.04 sheets – CZK 6.5
6 sheets – CZK 7.58 sheets – CZK 8.0insert for subscribers – CZK 15
PRODUCTION COSTS:CZK 0.70 for placing
2/1440 x 285 mmtrip size
* CZK 0.25 production cost
2020prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
EllE DEcorAtion DiGitAl VErSion
POSSIBILITIES OF THE DIGITAL ADVERTISING
• Active link to the advertiser‘s website (website address. any word or image)
• Video placement
- Insertion directly into the frame on the site and automatic start
- Triggered by a graphical button on the site (in full screen mode)
• Placement of the recording
• Placement of picture gallery
• 360 °view on the object
• Creation of special graphics (motion) over the ad
PRICE
Interactive link / video / photogallery in current ad 10 000 CZK
New page 1/1 (location at the end of digital version) 25 000 CZK
New double page 2/1 (location within digital version according to topic 50 000 CZK
PRICESHEET
2020prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
VEnkoV & Styl Print
ADVERTISING RATES
SCHEDULE
FORMAT
Periodicity: monthlyPrint run: 25,000Format: 230 x 296 mmColors: 4/4 CMYKPaper: MFCCover: 5/4 + 1/0 UV dispersionmatt lacquerBinding: V2
1/1230 x 296 mmtrip size
1/2 horizontal230 x 145,5 mmtrip size
1/2 vertical112 x 296 mmtrip size
SINGLE PAGE
standard page 121 000 CZK
front inside cover 182 000 CZK
back outside cover 192 000 CZK
back inside cover 172 000 CZK
1st single page 162 000 CZK
2nd single page 152 000 CZK
3rd single page 141 000 CZK
4th single page 131 000 CZK
5th single page 126 000 CZK
single page advertorial 146 000 CZK
scenstrip* 121 000 CZK
DOUBLE PAGE
standard double page 242 000 CZK
1st double page 303 000 CZK
2nd double page 283 000 CZK
3rd double page 273 000 CZK
4th double page 268 000 CZK
5th double page 263 000 CZK
double page advertorial 293 000 CZK
SMALL FORMATS
half page horizontal or vertical 78 000 CZK
one third of a page vertical 78 000 CZK
one quarter page 41 000 CZK
one sixth of a page 26 000 CZK
ISSUE BOOKING DEADLINE ON SALE
2/20 27. 12. 2019 30. 12. 2019 23. 01. 2020
3/20 21. 01. 2020 24. 01. 2020 20. 02. 2020
4/20 25. 02. 2020 28. 02. 2020 26. 03. 2020
5/20 23. 03. 2020 26. 03. 2020 23. 04. 2020
6/20 20. 04. 2020 23. 04. 2020 21. 05. 2020
7/20 26. 05. 2020 29. 05. 2020 25. 06. 2020
8/20 23. 06. 2020 26. 06. 2020 23. 07. 2020
9/20 21. 07. 2020 24. 07. 2020 20. 08. 2020
10/20 25. 08. 2020 28. 08. 2020 24. 09. 2020
11/20 22. 09. 2020 25. 09. 2020 22. 10. 2020
12/20 27. 10. 2020 30. 10. 2020 26. 11. 2020
1/21 24. 11. 2020 27. 11. 2020 23. 12. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK
6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,70 CZK for placing
1/3 vertical73 x 296 mmtrip size
1/3 horizontal230 x 95 mmtrip size
* CZK 0.25 production cost
2020prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
nÁš ÚtulnÝ byt Print
ADVERTISING RATES
SCHEDULE
Periodicity: monthlyPrint run: 27 000Format: 216 x 272 mmColors: 4/4 CMYKPaper: LWCCover: 4/4Binding: V1
SINGLE PAGE
standard page 121 000 CZK
front inside cover 182 000 CZK
back outside cover 192 000 CZK
back inside cover 172 000 Kč CZK
1st single page 162 000 CZK
single page advertorial 146 000 CZK
DOUBLE PAGE
standard double page 242 000 CZK
double page advertorial 293 000 CZK
SMALL FORMATS
half page horizontal or vertical 78 000 CZK
one third of a page vertical 78 000 CZK
one quarter page 41 000 CZK
one sixth of a page 26 000 CZK
junior page 103 000 CZK
ISSUE BOOKING DEADLINE ON SALE
2/20 11. 12. 2019 17. 12. 2019 09. 01. 2020
3/20 15. 01. 2020 21. 01. 2020 06. 02. 2020
4/20 12. 02. 2020 18. 02. 2020 05. 03. 2020
5/20 18. 03. 2020 24. 03. 2020 09. 04. 2020
6/20 15. 04. 2020 21. 04. 2020 07. 05. 2020
7/20 13. 05. 2020 19. 05. 2020 04. 06. 2020
8/20 17. 06. 2020 23. 06. 2020 09. 07. 2020
9/20 15. 07. 2020 21. 07. 2020 06. 08. 2020
10/20 19. 08. 2020 25. 08. 2020 10. 09. 2020
11/20 16. 09. 2020 22. 09. 2020 08. 10. 2020
12/20 13. 10. 2020 19. 10. 2020 05. 11. 2020
1/21 10. 11. 2020 16. 11. 2020 03. 12. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,55 CZK without position0,70 CZK for placing
FORMAT
1/1216 x 272 mmtrip size200 x 258 mmtype area
1/2 horizontal216 x 132 mmtrip size200 x 126 mmtype area
1/2 vertical105 x 272 mmtrip size100 x 258 mmtype area
1/3 vertical70 x 272 mmtrip size65 x 258 mmtype area
jiniorpage132 x 216 mmtrip size126 x 200 mmtype area
1/3 horizontal216 x 90 mmtrip size200 x 84 mmtype area
1/4 105 x 132 mmtrip size100 x 126 mmtype area
1/6100 x 84 mmtype area
2020prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
nAšE krÁSnÁ ZAhrADA Print
ADVERTISING RATES
SCHEDULE
Periodicity: monthlyPrint run: 30 000Format: 210 x 275 mmColors: 4/4 CMYKPaper: LWUCover: 4/4Binding: V1
SINGLE PAGE
standard page 90 000 CZK
front inside cover 125 000 CZK
back outside cover 135 000 CZK
back inside cover 115 000 CZK
1st single page 115 000 CZK
single page advertorial 110 000 CZK
DOUBLE PAGE
standard double page 180 000 CZK
double page advertorial 220 000 CZK
SMALL FORMATS
half page horizontal or vertical 52 000 CZK
one third of a page vertical or horizontal 52 000 CZK
one quarter page 29 000 CZK
one quarter page horizontal 29 000 CZK
one sixth of a page 19 000 CZK
junior page 77 000 CZKISSUE BOOKING DEADLINE ON SALE
2/20 06. 01. 2020 10. 01. 2020 29. 01. 2020
3/20 03. 02. 2020 07. 02. 2020 26. 02. 2020
4/20 02. 03. 2020 06. 03. 2020 25. 03. 2020
5/20 03. 04. 2020 09. 04. 2020 29. 04. 2020
6/20 30. 04. 2020 07. 05. 2020 27. 05. 2020
7/20 01. 06. 2020 05. 06. 2020 24. 06. 2020
8/20 03. 07. 2020 10. 07. 2020 29. 07. 2020
9/20 03. 08. 2020 07. 08. 2020 26. 08. 2020
10/20 31. 08. 2020 04. 09. 2020 23. 09. 2020
11/20 05. 10. 2020 09. 10. 2020 29. 10. 2020
12/20 30. 10. 2020 03. 11. 2020 25. 11. 2020
1/21 07. 12. 2020 11. 12. 2020 30. 12. 2020
speciál 1/2020 17. 01. 2020 22. 01. 2020 06. 02. 2020
speciál 2/2020 14. 02. 2020 19. 02. 2020 05. 03. 2020
speciál 3/2020 13. 03. 2020 18. 03. 2020 02. 04. 2020
speciál 4/2020 09. 04. 2020 15. 04. 2020 30. 04. 2020
speciál 5/2020 15. 05. 2020 20. 05. 2020 04. 06. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,60 CZK without position0,70 CZK for placing
FORMAT
1/1210 x 275 mmtrip size175 x 237 mmtype area
1/2 horizontal210 x 135 mmtrip size175 x 114 mmtype area
1/2 vertical104 x 275 mmtrip size85 x 237 mmtype area
1/3 vertical72 x 275 mmtrip size55 x 237 mmtype area
jiniorpage135 x 210 mmtrip size114 x 175 mmtype area
1/3 horizontal210 x 90 mmtrip size175 x 76 mmtype area
1/485 x 118 mmtype area
1/4 horizontal175 x 56 mmtype area
1/685 x 76 mmtype area
2020nAšE krÁSnÁ ZAhrADA on-linE
WEB SECTION FORMAT SIZE/px IMP/MONTH CPT PRICE/WEEK SIZE /kB/
all web Rollband 990 x 250 50 000 425 50 kB
all web Branding web 1700 x 1200 150 000 500 150 kB
all web Megaboard 1000 x 250 150 000 400 50 kB
all web Square 300 x 300 150 000 250 50 kB
all web Largeboard 300 x 600 150 000 300 50 kB
all web Rectangle 610 x 200 150 000 250 50 kB
all web Footerboard 930 x 250 150 000 95 50 kB
all web Article Ad 613 x 160 50 000 350 50 kB
home page PR article in top menu* 10 000 CZK / week
home page PR article in carousel* 15 000 CZK / week
all web Outstream video 630 x 350 8 000 400
all web Videospot 30s*** 15 000 400
RU/month: 25 000IMP/month: 150 000
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must besubmitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions. Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* The PR article in the top menu is displayed for three days and is then tagged in the PR article position in the top article till the end of the week.** The PR article in the carousel is displayed in the editorial carousel for one day and then is tagged in the PR article position in the top article till the end of the week.*** Video placed in the section of editorial video. Maximal video size is 100 Mb.
AD FORMATS DESCRIPTION
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020nAšE krÁSnÁ ZAhrADA on-linE
FORMAT REACH/SIZE PRICE
Newsletter - Text ad 3,50 CZK/contact
Newsletter - PR article in NL 3,50 CZK/contact
Newsletter square 300 x 300 3,00 CZK/contact
Newsletter largeboard 600 x 300 3,00 CZK/contact
FB post (no guarantees)* 10 000 CZK
Sponsored FB post* od 15 000 CZK
Instagram (no guarantees)* 10 000 CZK
Sponsored FB post od 20 000 CZK
DATABASE / SOCIAL MEDIA
POSITION FORMAT IMP/MONTH CPT
Mobil Interscroller 8 000 600
Mobil Vignette 20 000 600
Mobil Cube / Cube Extra 8 000 450
Mobil Branded video 8 000 550
Mobil Peel Off 8 000 500
Mobil Wipe 8 000 600
Mobil Galery 8 000 550
Mobil Square Outstream 6 000 425
Mobil Vertical Outstream 6 000 425
MOBILE ADVERTISING
INTERSCROLLE PEEL OFF
* Subject to editorial approvalIn the case of requests for other goals, the settings will be individual.Other options according to individual agreement and appraisal.
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020prices in CZK, valid from 1. 1. 2020 and for advertising of one brand only
mojE ZAhrÁDkA Print
ADVERTISING RATES
HARMONOGRAM
Periodicity: monthlyPrint run: 54,000Format: 145 x 205 mmColors: 4/4 CMYKPaper: MFSBinding: V1
SINGLE PAGE
standard page 70 000 CZK
front inside cover 90 000 CZK
back outside cover 105 000 CZK
back inside cover 85 000 CZK
1st single page 85 000 CZK
single page advertorial 85 000 CZK
DOUBLE PAGE
standard double page 140 000 CZK
double page advertorial 170 000 CZK
SMALL FORMATS
half page horizontal or vertical 41 000 CZK
one third of a page vertical 41 000 CZK
one quarter page 23 000 CZK
one quarter page horizontal 23 000 CZK
ISSUE BOOKING DEADLINE ON SALE
2/20 23. 12. 2019 27. 12. 2019 15. 01. 2020
3/20 20. 01. 2020 24. 01. 2020 12. 02. 2020
4/20 17. 02. 2020 21. 02. 2020 11. 03. 2020
5/20 23. 03. 2020 27. 03. 2020 15. 04. 2020
6/20 20. 04. 2020 24. 04. 2020 13. 05. 2020
7/20 18. 05. 2020 22. 05. 2020 10. 06. 2020
8/20 19. 06. 2020 23. 06. 2020 15. 07. 2020
9/20 20. 07. 2020 24. 07. 2020 12. 08. 2020
10/20 17. 08. 2020 21. 08. 2020 09. 09. 2020
11/20 21. 09. 2020 25. 09. 2020 14. 10. 2020
12/20 19. 10. 2020 23. 10. 2020 11. 11. 2020
1/21 23. 11. 2020 27. 11. 2020 16. 12. 2020
INSERTSINSERTS IN TITLE:1 sheet - 2,5 CZK2 sheets - 4,0 CZK4 sheets - 6,5 CZK6 sheets - 7,5 CZK8 sheets - 8,0 CZKinsert for subscribers - 15 CZK
PRODUCTION COSTS:0,60 CZK without position0,70 CZK for placing
FORMAT
1/1145 x 205 mmtrip size130 x 183 mmtype area
1/2 horizontal145 x 100 mmtrip size130 x 90 mmtype area
1/2 vertical70 x 205 mmtrip size62 x 183 mmtype area
1/3 vertical47 x 205 mmtrip size40 x 183 mmtype area
1/3 horizontal145 x 65 mmtrip size130 x 58 mmtype area
1/470 x 100 mmtrip size62 x 88 mmtype area
2020liFEStylE PAck on-linE
liFEStylE PAck EXcluSiVE on-linE
WEB FORMAT
WEB FORMAT
MOBILE ADVERTISING
MOBILE ADVERTISING
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must be submitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions.Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* Format does not include BurdaStyle.cz** Video is placed in the editorial video position. The maximum video data size is 100 Mb. The format does not include BurdaStyle.cz
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must be submitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions.Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.*Video is placed in the editorial video position. The maximum video data size is 100 Mb.
WEB SECTION FORMAT IMP/MONTH CPT SIZE /kB/
all web Rollband 315 000 500 50
all web Branding 2 750 000 600 150
all web Megaboard 2 750 000 480 50
all web Square 2 750 000 290 50
all web Largeboard 2 750 000 330 50
all web Rectangle* 2 650 000 360 50
all web Footerboard 2 750 000 95 50
all web Article Ad* 330 000 220 50
all web Outstream video 78 000 480
all web Videospot 30s** 105 000 480
POSITION FORMAT IMP/MONTH CPT
mobil Interscroller 85 000 650
mobil Vignette 280 000 750
mobil Cube/Cube Extra 85 000 500
mobil Branded video 85 000 600
mobil Peel off 102 000 550
mobil Wipe 85 000 650
mobil Galerie 85 000 600
mobil Square outstream 54 000 500
mobil Vertical outstream 54 000 500
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020
WEB SECTION FORMAT IMP/MONTH CPT SIZE /kB/
all web Rollband 290 000 630 50
all web Branding 2 900 000 800 150
all web Megaboard 2 900 000 650 50
all web Square 2 900 000 375 50
all web Largeboard 2 900 000 435 50
all web Footerboard 2 900 000 120 50
all web Article Ad 310 000 220 50
all web Outstream video 85 000 650
all web Videospot 30s* 105 000 550
POSITION FORMAT IMP/MONTH CPT
mobil Interscroller 100 000 830
mobil Vignette 325 000 950
mobil Cube/Cube Extra 100 000 670
mobil Branded video 100 000 790
mobil Peel off 110 000 730
mobil Wipe 100 000 830
mobil Galery 100 000 790
mobil Square outstream 58 000 650
mobil Vertical outstream 58 000 650
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020hobby PAck on-linE
mEn PAck on-linE
WEB FORMAT
WEB FORMAT
MOBILE ADVERTISING
MOBILE ADVERTISING
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must be submitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions.
Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.* Format does not include BurdaStyle.cz** Video is placed in the editorial video position. The maximum video data size is 100 Mb. The format does not include BurdaStyle.cz
The price list is in CZK without VAT and is valid for 2020. CPT price is for 1000 impressions. We reserve the right to change prices 4 times a year. For Terms & Conditions and technical specifications, please visit www.burda.cz. Campaign details must be submitted within 5 business days before the beginning of the campaign. If the documents are delivered later, we can not guarantee the number of impressions.
Graphic processing of unfinished materials, resizing of materials, or creation of key visuals is subject to individual pricing. The price depends on the total scope of graphic work.
WEB SECTION FORMAT IMP/MONTH CPT SIZE /kB/
all web Rollband 540 000 390 50
all web Branding 3 850 000 500 150
all web Megaboard 3 850 000 400 50
all web Square 3 850 000 260 50
all web Largeboard 3 850 000 290 50
all web Rectangle* 3 750 000 260 50
all web Article Ad* 3 150 000 220 50
all web Outstream video 326 000 400
all web Videospot 30s** 280 000 410
WEB SECTION FORMAT IMP/MONTH CPT SIZE /kB/
all web Rollband 121 000 400 50
all web Branding 860 000 550 150
all web Megaboard 860 000 425 50
all web Square 860 000 275 50
all web Largeboard 860 000 325 50
all web Rectangle 860 000 275 50
all web Footerboard 860 000 95 50
all web Article Ad 950 000 220 50
all web Outstream video 90 000 425
POSITION FORMAT IMP/MONTH CPT
mobil Interscroller 426 000 550
mobil Vignette 685 000 650
mobil Cube/Cube Extra 426 000 420
mobil Branded video 426 000 480
mobil Peel Off 478 000 450
mobil Wipe 426 000 510
mobil Galery 426 000 480
mobil Square outstream 199 500 450
mobil Vertical outstream 199 500 450
POSITION FORMAT IMP/MONTH CPT
mobil Interscroller 410 000 550
mobil Vignette 700 000 650
mobil Cube/Cube Extra 410 000 475
mobil Branded video 410 000 525
mobil Peel Off 460 000 500
mobil Wipe 410 000 550
mobil Galery 410 000 525
mobil Square outstream 190 000 450
mobil Vertical outstream 190 000 450
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
prices in CZK excl. VAT, valid from 1. 4. 2020 and for advertising of one brand only, non-standard formats and special campaigns are solved individually
2020
2020tEchnicAl SPEciFicAtion valid from 1. 1. 2020
A certificated digital proof-sheet in accordance with ISO 12647-2 (ISO Coated v. 2) standard, specifically - for covers with FOGRA 39 (ISO coated_v2_eci) Mediawedge V3.0aand for inside pages with FOGRA 45 (PSO_LWC_Improved_eci) Mediawedge V3.0a, must be supplied together with the data as a binding color sample. Should the previouslymentioned proof-sheet not be supplied, the client’s entitlement to claim refund due to discrepancy in quality of print or variation in color will expire immediately.
A certificated digital proof-sheet in accordance with ISO 12647-2 (ISO Coated v. 2) standard, specifically - for covers with FOGRA 39 (ISO coated_v2_eci) Mediawedge V3.0aand Mediawedge V3.0a, must be supplied together with the data as a binding color sample. A certificated digital proof-sheet in accordance with ISO 12647-2 (ISO Coatedv. 2) standard, specifically - for covers with FOGRA 39 and for inside pages with FOGRA 45 of magazines Marie Claire, Svět ženy, Burda, Náš útulný byt, Naše krásná zahrada,also for covers with FOGRA 39 and for inside pages FOGRA 46 for magazines Chip, Počítač pro každého and also for covers and inside pages with FOGRA 40 for magazinesKatka, Pošli Recept, Křížovky (of specials with coated covers with FOGRA 39), must be supplied together with the data as a binding color sample.Should the previously mentioned proof-sheet not be supplied, the client’s entitlement to claim refund due to discrepancy in quality of print or variation in color will expireimmediately.
By e-mail to [email protected] (please specify magazine name, issue, issue date and client name in the subject) or on CD. Please send the proof-sheet to BurdaInternational CZ s.r.o., Luxembourg Plaza, Přemyslovská 2845/43, 130 00 Praha 3, Ad Coordination Dept.
By e-mail to [email protected] (please specify magazine name, issue, issue date and client name in the subject) or on CD. Please send the proof-sheet to BurdaInternational CZ s.r.o., Luxembourg Plaza, Přemyslovská 2845/43, 130 00 Praha 3, Ad Coordination Dept.
• A composite print-ready PDF for magazine Joy must be in version 1.6. Composite print-ready PDF for magazines Elle, Apetit, Elle Decoration, Marianne, Venkov a Styl,Marianne Bydlení must be in version 1.5 or 1.6, particularly if the document is produced using InDesign 3 - 6 or if effects and transparency features are used.• The PDF document must not contain any of the following: primary colors; RGB, LAB or ICC profiles, OPI, negative text smaller than 9 pt.; or hairlines and text smaller than5 pt. Hairline width in the document will be automatically converted to 0.3 pt and primary colors will be converted into the CMYK color mode without further notice.• We only accept data produced using Adobe Distiller, InDesign 3 - 6 or a special standardized software intended for the production of print-ready PDFs• We recommend to convert all texts into curves. If texts are not converted into curves, all fonts must be correctly embedded into the PDF.• An advertisement must occupy only one page, have a proper size, be centered, and contain crop marks and 5 mm bleeds along all sides (with the exception of datadelivered for special V-gate or Z-gate advertisement pages, to which special specifications apply). MediaBox must be 20 mm larger than a TrimBox PDF.• Any objects which are not located in the bleed area must be placed at least 6 mm from the net format of the advertisement (a security zone – due to magazine bindingand crop technical tolerance of +/- 2 mm).• Files with resolution of less than 300 dpi are regarded as previews and will be returned.• An advertisement smaller than single page, delivered like type area, must be prepared without bleed.• No CoreDraw data are accepted!• In the event that the publisher requires an adjustement of supplied advertising data, the client is obliged to provide the requested data without billing of any additional costswhich may be incurred by the client.• On the double page advertisement we recommend adjusting the graphic design of the object overlapping the spine in a way preventing optical deformation of the image(this does not apply to the first double page advertisment with the default 3 mm off-setting).
• A composite print-ready PDF must be in version 1.6.• The PDF document must not contain any of the following: primary colors; RGB, LAB or ICC profiles, OPI, negative text smaller than 9 pt.; or hairlines and text smaller than5 pt. Hairline width in the document will be automatically converted to 0.3 pt and primary colors will be converted into the CMYK color mode without further notice.• We only accept data produced using Adobe Distiller, InDesign 3 - 6 or a special standardized software intended for the production of print-ready PDFs• We recommend to convert all texts into curves. If texts are not converted into curves, all fonts must be correctly embedded into the PDF.• An advertisement must occupy only one page, have a proper size, be centered, and contain crop marks and 5 mm bleeds along all sides (with the exception of datadelivered for special V-gate or Z-gate advertisement pages, to which special specifications apply). MediaBox must be 20 mm larger than a TrimBox PDF.• Any objects which are not located in the bleed area must be placed at least 6 mm from the net format of the advertisement (a security zone – due to magazine bindingand crop technical tolerance of +/- 2 mm).• Files with resolution of less than 300 dpi are regarded as previews and will be returned.• An advertisement smaller than single page, delivered like type area, must be prepared without bleed.• No CoreDraw data are accepted!• In the event that the publisher requires an adjustement of supplied advertising data, the client is obliged to provide the requested data without billing of any additional costswhich may be incurred by the client.
PROOF-SHEETS
PROOF-SHEETS
RECEPTION OF DATA
RECEPTION OF DATA
TECHNICAL SPECIFICATION OF DELIVERED DATA
TECHNICAL SPECIFICATION OF DELIVERED DATA
2020CONTACTSValid from 1. 1. 2020
Vít FialaCommercial DirectorTel: +420 221 589 223Mobil: +420 606 640 945E-mail: [email protected]
TEAM LIFESTYLE Martina KrátkáGroup ManagerTel.: +420 221 589 364Mobil: +420 734 600 446E-mail: [email protected]
Andrea NassirSenior Media Consultant VIP Clients ELLE, MarianneTel.: +420 221 589 334Mobil: +420 603 549 818E-mail: [email protected]
Michala NajmrováSenior Media Consultant ELLETel.: +420 221 589 335Mobil: +420 603 549 821E-mail: [email protected]
Lenka MatějkováSenior Media Consultant ELLETel.: +420 221 589 162Mobil: +420 605 235 715E-mail: [email protected]
Zuzana JanovskáSenior Media Consultant MarianneTel.: +420 221 589 349Mobil: +420 724 929 974E-mail: [email protected]
Barbora PirnáSenior Media Consultant ELLE, Marianne, Marie Claire, Joy a Svět ženyTel.: +420 221 589 348Mobil: +420 774 223 342E-mail: [email protected]
Tereza PetákováSenior Media Consultant Marie Claire, Joy a Svět ženyTel.: +420 221 589 351Mobil: +420 739 323 753E-mail: [email protected]
Hana StrouhalováSenior Media Consultant Marie Claire, Joy a Svět ženyTel.: +420 221 589 508Mobil: +420 607 905 052E-mail: [email protected]
Jana BrázdováSenior Media Consultant MarianneTel.: +420 221 589 160Mobil: +420 732 254 233E-mail: [email protected]
TEAM FOR WOMEN AND ICT
Radana NouzákováGroup ManagerTel.: +420 221 589 432Mobil: +420 602 330 496 E-mail: [email protected]
Petra SíbrtováSenior Media Consultant KatkaTel.: +420 221 589 327Mobil: +420 725 861 957E-mail: [email protected]
Jaroslava TajčmanováSenior Media Consultant Počítač pro každého, Naše krásná zahradaTel.: +420 221 589 282Mobil: +420 724 111 282E-mail: [email protected]
Robert BrožovskýSenior Media Consultant Pošli recept! a Burda StyleTel.: +420 221 589 369Mobil: +420 730 179 194 E-mail: [email protected]
TEAM FOOD AND HOME-DECO
Olga ToršováGroup ManagerTel.: +420 221 589 338Mobil: +420 602 107 947E-mail: [email protected]
Denisa OlšavskáSenior Media ConsultantTel.: +420 221 589 269Mobil: +420 725 861 908E-mail: [email protected]
Martina SirotkováSenior Media Consultant ApetitTel.: +420 221 589 367Mobil: +420 725 050 191E-mail: [email protected]
Kateřina TesařováSenior Media Consultant ApetitTel.: +420 221 589 338Mobil: +420 773 647 476E-mail: [email protected]
Lucie KavalírováSenior Media Consultant ApetitTel: +420 221 589 269Mobil: +420 725 847 745 E-mail: [email protected]
Helena KacbundováSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytTel.: +420 221 589 157Mobil: +420 725 861 909 E-mail: [email protected]
Martina MatajováSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytTel.: +420 221 589 307Mobil: +420 724 014 807E-mail: [email protected]
Hana KrausováSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytTel.: +420 221 589 125Mobil: +420 605 227 848 E-mail: [email protected]
Milan DurnaSenior Media Cunsultant Marianne Bydlení, ELLE Decoration, Marianne Venkov a styl, Náš útulný bytTel.: +420 221 589 107Mobil: +420 737 874 098 E-mail: [email protected]
TEAM DIGITAL
Renáta JägerHead of Digital SalesTel.: +420 221 589 305Mobil: +420 730 141 363E-mail: [email protected]
Jana NovákováSenior Digital Media SpecialistTel.: +420 221 589 436Mobil: +420 732 849 553E-mail: [email protected]
Gabriela Bitalová BeňováSenior Digital Media SpecialistTel.: +420 221 589 354Mobil: +420 602 378 572E-mail: [email protected]
Hana StrouhalováSenior Digital Media SpecialistTel.: +420 221 589 508Mobil: +420 607 905 052E-mail: [email protected]
Lucie OdstrčilováKoordinátor Burda DigitalTel.: +420 221 589 447E-mail: [email protected]
Klára BurešováAdministrátor reklamních kampaníTel.: +420 221 589 299E-mail: [email protected]