BALD HEAD CREATIVEDesign with purpose. Marketing with impact.
BUILDING YOUR WEBSITE TO GENERATE MORE LEADS AND CLOSE MORE SALES: BUILDING A CONVERSION MACHINE
We will be starting at 1PM ESTUse the Question Pane in GoToWebinar to Ask Questions!
1 Use the hashtag #BHCtalks on Twitter
WEBINAR SCHEDULE
6/24 Building A Conversion Machine
7/1 Creating Content that Converts
7/8 Components of an Conversion Machine
AGENDA.1. Why Traditional Websites Aren’t Good
Enough Anymore2. What A Conversion Process Looks Like3. How to Start Building A Conversion
Machine
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1. Why Traditional Websites Aren’t Good Enough Anymore
2. What A Conversion Process Looks Like3. How to Start Building A Conversion Machine
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…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.
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DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 2010
“
9 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
SOCIAL NETWORKS/BLOGS ONLINE GAMES
EMAIL PORTALS VIDEOS/MOVIES
= 1 MINUTE
US Internet users spend 3x more minutes on blogs
& social networks than on email.
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70% of the links search users
click on are organic—not paid.
SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
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200 MillionAmericans have registered on the Federal Trade Commission’s “Do Not Call” list.
SOURCE: FTC, JULY 2010
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Is A Website Redesign Right For You?
RightReasons
Want to get found by more prospectsWant to convert more prospects into leads and eventually, customersWe want to improve branding (Only appropriate if oriented around one of the previous reasons)
We have a new corporate look
It’s been 12 months since our last redesignThe boss wants to do it
WrongReasons
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What is a conversion?A conversion is an action taken by the consumer that leads to accomplishing the overall goal of the marketer.(The exchange of consumer data for something of perceived value)
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1. Why Traditional Websites Aren’t Good Enough Anymore
2. What A Conversion Process Looks Like3. How to Start Building A Conversion
Machine
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1. Why Traditional Websites Aren’t Good Enough Anymore
2. What A Conversion Process Looks Like3. How to Start Building A Conversion
Machine
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1. Perform baseline assessment2. Create strategic Blueprint3. Build & Connect
How do we build a conversion machine
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1.Where are we and where are we going2.Do an asset inventory
A.ContentB.ImagesC.VideoD.Current Calls-to-ActionsE.Offers
3. AnalyticsA.SEO RankingsB.PPCC.ConversionD.ROI Metrics
Do an assessment
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Create your strategy
IF YOU DON’T KNOW WHERE YOU’RE GOING,HOW WILL YOU KNOW WHEN YOU GET THERE
-Seth Godin
BALD HEAD CREATIVEDesign with purpose. Marketing with impact.
THANK YOU!
#bhcsocialtweetsJeff Elder@[email protected]
#BHCtalks