![Page 1: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/1.jpg)
Building a Mobile-Web startup:The 2011 Way
Bernard LeongCo-Founder, CTO
1
![Page 2: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/2.jpg)
Years
Year
Years
2010
Race to Reach1st Million
Users
2
![Page 3: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/3.jpg)
Each has successfully carved out their own dominance.
620M Users 155M Tweets/Day 3M Check-ins/Day
Let’s start with something we know ....
3
![Page 4: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/4.jpg)
Social Interactions escalate, amplify & distribute in a quick & viral way
4
![Page 5: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/5.jpg)
Information propagating via real-time ...
5
![Page 6: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/6.jpg)
The Power of Mobility Location, Location & Location
6
![Page 7: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/7.jpg)
Social E-Commerce on the Rise
7
![Page 8: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/8.jpg)
Making the Plaform Accessible to All & Slowly Exerting Control
8
![Page 9: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/9.jpg)
Principle 1: Agile
9
![Page 10: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/10.jpg)
Minimum Viable Product10
![Page 11: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/11.jpg)
11
![Page 12: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/12.jpg)
How simple we want the process to be? Do we really need them to fill up everything?
12
![Page 13: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/13.jpg)
Principle 2: Iterate
13
![Page 14: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/14.jpg)
Less is More in Product Development
14
![Page 15: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/15.jpg)
July 2010Jan 2010 March 2011
15
![Page 16: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/16.jpg)
Principle 3: Pivot
16
![Page 17: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/17.jpg)
17
![Page 18: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/18.jpg)
Firehose Strategy: Open the Floodgates!
18
![Page 19: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/19.jpg)
0
2,500,000
5,000,000
7,500,000
10,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Unique Views 2010
Chalkboard Viewership
Over 11 Million Views!
Opening up of API to 3rd Party
Apps
Launch of WebAds
19
![Page 20: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/20.jpg)
3 Key Issues before fundraising
Do you have a product to demo?Can you demonstrate whether you have customers?Can you validate if the customers are willing to pay
for the product/service?
20
![Page 21: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/21.jpg)
What’s the end point for your business or idea?
BusinessIdea Seed Stage Series A to D IPO or Acquisition?
TechnologyIdea
Industry Standard
Development of standard & Building Communities
21
![Page 22: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/22.jpg)
What’s your Plan B?
When do you quit?
Where do you sit in the ecosystem?
22
![Page 23: Building a (Mobile-Web) Start-up: the 2011 way](https://reader034.vdocuments.us/reader034/viewer/2022042613/54b3b1ce4a7959994b8b4682/html5/thumbnails/23.jpg)
Learn from Everyone, Follow no one,
Observe the Patterns, Work Like Hell.
Final Thoughts
http://www.bernardleong.com
Slideshare/Twitter/GMail: bleongcw
23