Facebook Groups for Fundraising and AdvocacyAugust 13, 2013

Brooke McMillanOnline Community ManagerLIVESTRONG Foundation

WHO WE ARE.WHAT WE DO.

Who We Are. What We Do.

Who We Are. What We Do.

Who We Are. What We Do.

OUR ONLINE COMMUNITIES

Our Online Communities

• YouTube/LIVESTRONGArmy

•Blog.LIVESTRONG.org

•Flickr/LIVESTRONGArmy

•Facebook/LIVESTRONG

•Twitter/LIVESTRONG

•Instagram/LIVESTRONG Foundation

Our Online Communities

What the Heck is RAGBRAI?

What is RAGBRAI?

•Community•Mission

•Fundraising•Stewardship

What is RAGBRAI?

•2007•2008•2009•2010 = $1,000,000•2011•2012•2013

Groups for Fundraising

Group Settings and Features

Group Settings and Features

Group Settings and Features

Group Settings and Features

•Crowdsourcing Questions

Group Settings and Features

•Fun Content

Group Settings and Features

•Retention

LIVESTRONGLeaders

What is a LIVESTRONG Leader?

•250 Highly Engaged Supporters•19 Senior Leaders - by Region

•Goals: •Official representatives of the Foundation•Educate community about our services• Fundraise (not a requirement)•Demand change on a policy level•Get involved in the cancer community

What is a LIVESTRONG Leader?

Groups for Advocacy

Groups for Advocacy

Groups for Advocacy

• Logo Sharing and Version Control

Groups for Advocacy

• Idea Sharing

Groups for Advocacy

• Idea Sharing

Groups for Advocacy

•Opportunities for Transparency

Groups for Advocacy

•Crisis Management Tool

THANK YOU