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Marketing Concepts
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Getting into a competitive Niche
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Some numbers of the Dating Niche
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What are the main problems ?
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What are the main problems ?
•High bids•Too much traffic•We need a really high budget to test the offer•Will be really hard to get QS10
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Let’s set goals
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Let’s set goals
•Lower the bids•Get QS10•Find the 20% of the keywords that cause
80% of the leads.•Find out which keywords has high CTR•Find out the best Ad combinations•CREATING CASH FLOW
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Marketing Concepts
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Top-Down VS. Bottom-Up
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AdCenter VS. AdWords
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AdCenter VS. AdWords
•No QS•Higher Conversion Rate•Cheaper clicks•Better Demographics•Less Competition•Awesome DKI features•Less Traffic
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Live.com VS. Google.com Demographics.
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Structuring AdCenter Campaigns
•The semantics doesn’t matter•Divide into Ad Groups based on themes•Set the {Param1} as your keyword.•Set {Param2} as your URL•Use them for your Ad Copy
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What do we have now?
•Which keywords have high CTRs ?•Which keywords have high Conversion Rates?•What are the ads?•How should our landing page(s) look like (QS10)?
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What’s next ?
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Cool tools to consider,Ad Intelligence
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Cool tools to consider,Microsoft adCenter Labs
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Cool tools to consider,Google AdPlanner & Quantcast
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Marketing Concepts
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Questions?
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Marketing Concepts