the evolution of link building - marc levy - affilicon fall 2008
TRANSCRIPT
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So how do we move forward?
• Make sure your site and pages are optimized properly.
• Build a diverse back-link profile. Make it look as natural and as organic as possible.
There are two core factors that should be takeninto account when starting a link buildingcampaign.
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How do we create a diverse back-link profile?
• high and low page rank sites• directories• links from blogs• links within press releases• links with and without no-follow attached• varying anchor text of links• image links AND text links
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New Methods and Techniques
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Content for Links
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Content for LinksHow does this work?
• Identify websites that could make use of the content you will be offering
• Contact them offering your free content
• If you really want links on a particular site offer more than just the content. (wink)
• Try to get your links within the content your provide. If not just take a link in the a by-line.
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Purchasing Existing Content
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Purchasing Existing ContentHow does this work?
• Find relevant, valuable and high linked to content
• Contact the webmaster and negotiate a purchase
• Set-up content on your site (in a sub-directory)
• 301 the old page to the new one your site.
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Sponsor Events
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Sponsor EventsHow does this work?
• Locate industry relevant events
• Contact and offer to sponsor them
• Offer money for a permanent link from a good page
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Reviews from bloggers
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Reviews from BloggersHow does this work?
• Find bloggers who are relevant to your product/brand
• Send them a free product or give them a free trial
• Ask them for a review (not a link)
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The Bigger Picture Continue doing the old stuff!
• Directory submissions• Press releases• Article submission• Blog comments (no-followed)• Links from Social Media profiles
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