Download - Book'n'Bloom / Product deck September 2014
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Facebook empowered management tool for SMBs
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
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“ But how can SMBs leverage the potential of Facebook - despite their limited resources – in order to grow? ”
booknbloom.com - @booknbloom - #booknbloom
In the last 10 years there has been an incredible change in how consumers behave resulting in Facebook becoming a powerful marketing and customer engagement tool.
Therefore, it became a necessity for businesses to go social in order to address this challenge.
9/19/2014
@Booknbloom facebook.com/Booknbloom
SMBs’ adaptation to the Social era
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Fully integrated into Facebook
Complete management solution
Client engagement
Increase of business reach
Small business management tools
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
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Anywhere, anytime
Flexibility, initiative
Favorite platform
Client
Business
Online Booking 24/7
Save time
Schedule fills up when shop closed
Offer value-added service
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Clients book by using only their Facebook account
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Better overview
Effective organization
Easy scheduling
Online Agenda & real-time dashboard
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Business operates fully within Facebook
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Easy management of clients’ data
All-in-one
Facebook friends as clients
Well-designed CRM system
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Business owner manages his client data
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Automated & flexible loyalty system
Discount coupons based on visits
No need to spend time & effort
Increase of customer loyalty
Motivation for clients
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Clients can easily book through mobile
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Facebook promo-power
Invitation of Facebook friends
Post to wall - Facebook story
Word of Mouth
Timeline of clients’ friends
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
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No need of a website
Total business management within Facebook
Thanks to Book’n’Bloom the Facebook business page becomes a promotional & operational tool
Another aspect of Facebook business page
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
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Easier, more prosperous use of ads
1. Creation of ad 2. Purchase of offer 3. Appointment booking 4. Redeem of offer 5. Spread the word (WoM)
Fully functional, end-to-end in Facebook
Implementation of Advertising
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Action button leads again to Facebook
Scheduled for the next 6 months
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Payment feature – closing the loop
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Creation of offer
FB ads
Client booking
Client payment
In the next months we will launch a 3rd
plan (BLOOM+) which will include
online payments.
This will be implemented either by a
Facebook developed payment system
(awaited) or via partners (Braintree,
PayPal, Stripe)
Business page
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Business Model
SEED plan 9€ / month
BLOOM plan 29€ / month
BLOOM+ including online payments
30 Days
FREE trial
NO credit card
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Application sold as SaaS on a monthly subscription fee
New language in <30 days!
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Marketing & Sales
City-by-City expansion strategy
(Playbook)
Channel partners
Digital Marketing
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
Bottom-up: City Managers & Sales representatives doing direct sales for early traction Top-down: Country & City Manager working with Channel Partners and Affiliates (i.e. Revlon in Spain, L'Oréal in Greece)
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Team
Greece
Developers
Customer Support
Product Management
Country Manager
Marketeer
Spain
Country Manager
Marketeer
Colombia
Country Manager
(TBA)
Marketeer (TBA)
13 dedicated team members
Over 3 years of working together
Covering all technological and
business knowledge areas
Experience background:
- Winner of RoboCup championship (twice)
- Serial entrepreneur for over 20 years
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
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Milestones
Raised $1 million from Private Equity investor
>300 sign ups | 13 countries
Active in Greece | Spain | Colombia
Roll-out in Latin America Q4/2014 - Q1/2015
Roll-out in US Q2/2015
10 new capital cities in 2015
booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom facebook.com/Booknbloom
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booknbloom.com - @booknbloom - #booknbloom 9/19/2014
@Booknbloom
facebook.com/Booknbloom
Claus Rosenberg Gotthard Co-founder & CEO
www.booknbloom.com
@clausrosenberg